Brandwave

ESAB vs Kemppi:Which is searched more in New Zealand?

In September 2026, Kemppi had more branded searches than ESAB among TIG brands in New Zealand. Kemppi had about 30 branded searches, while ESAB had 10. Kemppi made up 6% of all TIG brand searches we track, and ESAB accounted for 2%.

Share of searches among TIG brands in New Zealand in September 2026Is ESAB or Kemppi more popular in search?
ESAB2%10 searches
vs
Kemppi6%30 searches

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Is ESAB or Kemppi more popular in search?

Compare the tig brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ESAB and Kemppi among TIG brands in New Zealand, by month

Share of searches by month for Kemppi, ESAB. The figures are in the table below the chart.

View monthly share of searches table
MonthFroniusEverlast WeldersKemppiESABMiller
Oct 202585.7%4.8%7.1%2.4%0%
Nov 202587.5%2.5%7.5%2.5%0%
Dec 202587.5%5%5%0%2.5%
Jan 202685.4%2.4%7.3%4.9%0%
Feb 202687.8%2.4%4.9%2.4%2.4%
Mar 202687.9%1.7%6.9%1.7%1.7%
Apr 202691.5%2.1%4.3%2.1%0%
May 202683.6%3.6%7.3%3.6%1.8%
Jun 202687.8%2%8.2%2%0%
Jul 202684.8%4.3%6.5%4.3%0%
Aug 202680%1.8%12.7%3.6%1.8%
Sep 202686%6%6%2%0%

How has the ESAB and Kemppi comparison changed over the last 12 months?

3 findings
  • Kemppi was ahead of ESAB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ESAB’s share of searches among TIG brands in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Kemppi’s share of searches among TIG brands in New Zealand moved from 7.1% to 6%, and its estimated monthly branded searches held steady at 30.

How did search popularity change for New Zealand TIG brands in September 2026?

3 changes
  1. In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 2nd among TIG brands in New Zealand, with 6% of the searches.

  2. In September 2026, Kemppi lost share of searches among TIG brands in New Zealand, from 12.7% to 6%.

  3. In September 2026, ESAB lost share of searches among TIG brands in New Zealand, from 3.6% to 2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ESAB’s and Kemppi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESAB

1 branded search term

  • esab mig welder

Kemppi

1 branded search term

  • kemppi mig welder

How the Brand Demand Index is measured

Other head-to-heads among TIG brands

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