Brandwave

How popular isAWS Legal?

In September 2026, people searched for AWS Legal by name about 1,310 times in New Zealand, a 9.2% increase from the previous year. These searches made up 14.1% of all New Zealand Queenstown law firm searches, placing AWS Legal fourth out of nine firms. When we asked both ChatGPT and Google AI Overviews about Queenstown law firms, AWS Legal appeared in two of the four answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

AWS Legal is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. Todd WalkerShare of searches 29.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Anderson LloydShare of searches 16.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. Duncan CotterillShare of searches 15.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. AWS LegalShare of searches 14.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Mactodd LawyersShare of searches 12.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top Queenstown law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AWS Legal was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. AWS Legal is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Walker1st
  2. Mactodd Lawyers2nd
  3. Anderson Lloyd3rd
  4. AWS Legal4th
  5. Duncan Cotterill–
  6. Wynn Williams–
  7. Goldman Legal–
  8. Parker Cowan Lawyers–
  9. Queenstown Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Queenstown law firms compete with AWS Legal?

AWS Legal against Queenstown law firms in New Zealand, by month

Share of searches by month for Todd Walker, Anderson Lloyd, Duncan Cotterill, AWS Legal, Mactodd Lawyers, Wynn Williams, Goldman Legal, Parker Cowan Lawyers, Queenstown Law. The figures are in the table below the chart.

View monthly share of searches table
MonthTodd WalkerAnderson LloydDuncan CotterillAWS LegalMactodd LawyersWynn WilliamsGoldman LegalParker Cowan LawyersQueenstown Law
Oct 202522.4%12.1%15.5%13.8%15.5%10.3%3.4%3.4%3.4%
Nov 202520.6%23.5%11.8%11.8%16.2%7.4%2.9%2.9%2.9%
Dec 202531.4%14.3%11.4%14.3%15.7%4.3%2.9%2.9%2.9%
Jan 202624.6%18%6.6%13.1%23%6.6%3.3%3.3%1.6%
Feb 202628.7%20%10%13.8%13.8%5%3.8%2.5%2.5%
Mar 202625.8%20.4%8.6%10.8%15.1%8.6%3.2%2.2%5.4%
Apr 202623%18.4%10.3%14.9%19.5%8%2.3%2.3%1.1%
May 202628.9%14.5%13.3%14.5%13.3%8.4%3.6%2.4%1.2%
Jun 202633.3%12.8%12.8%15.4%14.1%3.8%2.6%2.6%2.6%
Jul 202627.7%18.1%8.4%14.5%13.3%6%3.6%2.4%6%
Aug 202625.3%16.1%16.1%12.6%16.1%4.6%3.4%2.3%3.4%
Sep 202629.4%16.5%15.3%14.1%12.9%4.7%2.4%2.4%2.4%

  1. 1.Todd Walker

    29.4%

    Held 1st. 250 estimated branded searches, +13.6% vs prior month. Share +4.1 points.

  2. 2.Anderson Lloyd

    16.5%

    Held 2nd. 140 estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Duncan Cotterill

    15.3%

    Held 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -0.8 points.

  4. 4.AWS Legal

    14.1%

    Moved from 5th to 4th. 120 estimated branded searches, +9.1% vs prior month. Share +1.5 points.

  5. 5.Mactodd Lawyers

    12.9%

    Moved from 4th to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -3.2 points.

  6. 6.Wynn Williams

    4.7%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Goldman Legal

    2.4%

    Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

  8. 8.Parker Cowan Lawyers

    2.4%

    Moved from 9th to 8th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Queenstown Law

    2.4%

    Moved from 8th to 9th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between AWS Legal and its closest rivals

Every comparison with AWS Legal

13 comparisons

How has branded search demand for AWS Legal changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS Legal in New Zealand rose from 1.2K to 1.3K.
  • Across the 12 months ending September 2026, AWS Legal’s share of searches among Queenstown law firms in New Zealand peaked at 15.4% in June 2026 and was lowest at 10.8% in March 2026.

How did search popularity change for New Zealand Queenstown law firms in September 2026?

6 changes

  1. In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.

  2. In September 2026, Todd Walker gained share of searches among Queenstown law firms in New Zealand, from 25.3% to 29.4%.

  3. In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.

  4. In September 2026, Goldman Legal lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%.

  5. In September 2026, Queenstown Law lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%.

  6. In September 2026, Duncan Cotterill lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 15.3%.

How are AWS Legal’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using AWS Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws legal
  • aws legal invercargill
  • aws legal queenstown
  • awslegal

Do you work for AWS Legal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AWS Legal compete?

AWS Legal is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Invercargill law firms1st of 923.6%Show ranking
Queenstown law firms4th of 914.1%Shown above
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