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Queenstown law firms in New Zealand:Which brands are most popular in search?

In August 2026, Todd Walker was the most searched among queenstown law firms in New Zealand, with an estimated 250 branded searches and 28.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Todd Walker28.4%
  2. Duncan Cotterill20.5%
  3. Anderson Lloyd19.3%
  4. AWS Legal15.9%
  5. Wynn Williams6.8%
  6. Goldman Legal3.4%
  7. Queenstown Law3.4%
  8. Parker Cowan Lawyers2.3%

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Share of SearchLeaderboard

Compare Queenstown law firms using branded searches made in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among queenstown law firms in New Zealand, by month

Share of Search by month for Todd Walker, Duncan Cotterill, Anderson Lloyd, AWS Legal, Wynn Williams, Goldman Legal, Queenstown Law, Parker Cowan Lawyers. The figures are in the table below the chart.

View monthly share of search table
MonthTodd WalkerDuncan CotterillAnderson LloydAWS LegalWynn WilliamsGoldman LegalQueenstown LawParker Cowan Lawyers
Oct 202532.4%17.6%14.7%16.2%10.3%2.9%2.9%2.9%
Nov 202537.5%13.8%21.3%12.5%7.5%2.5%2.5%2.5%
Dec 202537.1%15.7%15.7%17.1%5.7%2.9%2.9%2.9%
Jan 202630.8%13.8%20%16.9%10.8%3.1%1.5%3.1%
Feb 202633.3%13.6%22.2%16%6.2%3.7%2.5%2.5%
Mar 202629.8%11.7%24.5%12.8%10.6%3.2%5.3%2.1%
Apr 202628.9%12%22.9%19.3%10.8%2.4%1.2%2.4%
May 202632.9%16.5%16.5%16.5%10.6%3.5%1.2%2.4%
Jun 202637%16%16%18.5%4.9%2.5%2.5%2.5%
Jul 202632.1%10.7%19%16.7%9.5%3.6%6%2.4%
Aug 202628.4%20.5%19.3%15.9%6.8%3.4%3.4%2.3%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Todd Walker

    28.4%

    held 1st · 250 estimated branded searches · -7.4% vs prior month · -3.7 points

  2. 2.Duncan Cotterill

    20.5%

    moved from 4th to 2nd · 180 estimated branded searches · +100% vs prior month · +9.7 points

  3. 3.Anderson Lloyd

    19.3%

    moved from 2nd to 3rd · 170 estimated branded searches · +6.3% vs prior month · +0.3 points

  4. 4.AWS Legal

    15.9%

    moved from 3rd to 4th · 140 estimated branded searches · 0% vs prior month · -0.8 points

  5. 5.Wynn Williams

    6.8%

    held 5th · 60 estimated branded searches · -25% vs prior month · -2.7 points

  6. 6.Goldman Legal

    3.4%

    moved from 7th to 6th · 30 estimated branded searches · 0% vs prior month · -0.2 points

  7. 7.Queenstown Law

    3.4%

    moved from 6th to 7th · 30 estimated branded searches · -40% vs prior month · -2.5 points

  8. 8.Parker Cowan Lawyers

    2.3%

    held 8th · 20 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among queenstown law firms in New Zealand?

In August 2026, Todd Walker was the most searched among queenstown law firms in New Zealand, with an estimated 250 branded searches and 28.4% estimated Share of Search within this set. Duncan Cotterill is in 2nd place, 8 percentage points behind at 20.5% Share of Search.

New Zealand queenstown law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Todd Walker32.4% → 28.4%37.5%Nov 202528.4%Aug 20261st
Duncan Cotterill17.6% → 20.5%20.5%Aug 202610.7%Jul 20262nd
Anderson Lloyd14.7% → 19.3%24.5%Mar 202614.7%Oct 20254th → 3rd
AWS Legal16.2% → 15.9%19.3%Apr 202612.5%Nov 20253rd → 4th
Wynn Williams10.3% → 6.8%10.8%Apr 20264.9%Jun 20265th
Goldman Legal2.9% → 3.4%3.7%Feb 20262.4%Apr 20266th
Queenstown Law2.9% → 3.4%6%Jul 20261.2%May 20268th → 7th
Parker Cowan Lawyers2.9% → 2.3%3.1%Jan 20262.1%Mar 20267th → 8th

Each finding as a sentence

  • Across the 11 months ending August 2026, Todd Walker’s estimated Share of Search among queenstown law firms in New Zealand decreased from 32.4% to 28.4%.
  • Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among queenstown law firms in New Zealand increased from 17.6% to 20.5%.
  • Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among queenstown law firms in New Zealand increased from 14.7% to 19.3%.
  • Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among queenstown law firms in New Zealand decreased from 10.3% to 6.8%.
  • Across the 11 months ending August 2026, Parker Cowan Lawyers’ estimated Share of Search among queenstown law firms in New Zealand decreased from 2.9% to 2.3%.
  • Across the 11 months ending August 2026, Todd Walker’s estimated Share of Search among queenstown law firms in New Zealand peaked at 37.5% in November 2025 and was lowest at 28.4% in August 2026.
  • Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among queenstown law firms in New Zealand peaked at 20.5% in August 2026 and was lowest at 10.7% in July 2026.
  • Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among queenstown law firms in New Zealand peaked at 24.5% in March 2026 and was lowest at 14.7% in October 2025.
  • Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand peaked at 19.3% in April 2026 and was lowest at 12.5% in November 2025.
  • Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among queenstown law firms in New Zealand peaked at 10.8% in April 2026 and was lowest at 4.9% in June 2026.
  • Across the 11 months ending August 2026, Goldman Legal’s estimated Share of Search among queenstown law firms in New Zealand peaked at 3.7% in February 2026 and was lowest at 2.4% in April 2026.
  • Across the 11 months ending August 2026, Queenstown Law’s estimated Share of Search among queenstown law firms in New Zealand peaked at 6% in July 2026 and was lowest at 1.2% in May 2026.
  • Across the 11 months ending August 2026, Anderson Lloyd rose from 4th to 3rd among queenstown law firms in New Zealand.
  • Across the 11 months ending August 2026, AWS Legal fell from 3rd to 4th among queenstown law firms in New Zealand.
  • Across the 11 months ending August 2026, Queenstown Law rose from 8th to 7th among queenstown law firms in New Zealand.
  • Across the 11 months ending August 2026, Parker Cowan Lawyers fell from 7th to 8th among queenstown law firms in New Zealand.
  • Across the 11 months ending August 2026, Goldman Legal held steady: its estimated Share of Search among queenstown law firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand queenstown law firms in August 2026?

  1. In August 2026, Duncan Cotterill overtook AWS Legal to rank 2nd among queenstown law firms in New Zealand, at 20.5%.

  2. In August 2026, Todd Walker lost estimated Share of Search among queenstown law firms in New Zealand, from 32.1% to 28.4%.

  3. In August 2026, Wynn Williams lost estimated Share of Search among queenstown law firms in New Zealand, from 9.5% to 6.8%.

  4. In August 2026, Queenstown Law lost estimated Share of Search among queenstown law firms in New Zealand, from 6% to 3.4%.

  5. In August 2026, AWS Legal lost estimated Share of Search among queenstown law firms in New Zealand, from 16.7% to 15.9%.

  6. In August 2026, Goldman Legal rose from 7th to 6th among queenstown law firms in New Zealand.

  7. Estimated monthly branded searches for Anderson Lloyd in New Zealand rose 70% over 11 measured months, from 100 to 170 in August 2026.

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