Brandwave

How popular isDuncan Cotterill?

In September 2026, people searched for Duncan Cotterill by name about 4,080 times in New Zealand, about the same as the previous year. These searches made up 15.3% of all New Zealand Queenstown law firm searches, placing Duncan Cotterill third out of nine firms. When we asked both ChatGPT and Google AI Overviews about Queenstown law firms, Duncan Cotterill did not appear in any of the answers.

Search and AI answers in September 2026

Duncan Cotterill is the third most searched of 9 competitors and not listed in any AI answer.

  1. Todd WalkerShare of searches 29.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Anderson LloydShare of searches 16.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. Duncan CotterillShare of searches 15.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. AWS LegalShare of searches 14.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Mactodd LawyersShare of searches 12.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

+4 more

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Top Queenstown law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Duncan Cotterill did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Walker1st
  2. Mactodd Lawyers2nd
  3. Anderson Lloyd3rd
  4. AWS Legal4th
  5. Duncan Cotterill–
  6. Wynn Williams–
  7. Goldman Legal–
  8. Parker Cowan Lawyers–
  9. Queenstown Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Queenstown law firms compete with Duncan Cotterill?

Duncan Cotterill against Queenstown law firms in New Zealand, by month

Share of searches by month for Todd Walker, Anderson Lloyd, Duncan Cotterill, AWS Legal, Mactodd Lawyers, Wynn Williams, Goldman Legal, Parker Cowan Lawyers, Queenstown Law. The figures are in the table below the chart.

View monthly share of searches table
MonthTodd WalkerAnderson LloydDuncan CotterillAWS LegalMactodd LawyersWynn WilliamsGoldman LegalParker Cowan LawyersQueenstown Law
Oct 202522.4%12.1%15.5%13.8%15.5%10.3%3.4%3.4%3.4%
Nov 202520.6%23.5%11.8%11.8%16.2%7.4%2.9%2.9%2.9%
Dec 202531.4%14.3%11.4%14.3%15.7%4.3%2.9%2.9%2.9%
Jan 202624.6%18%6.6%13.1%23%6.6%3.3%3.3%1.6%
Feb 202628.7%20%10%13.8%13.8%5%3.8%2.5%2.5%
Mar 202625.8%20.4%8.6%10.8%15.1%8.6%3.2%2.2%5.4%
Apr 202623%18.4%10.3%14.9%19.5%8%2.3%2.3%1.1%
May 202628.9%14.5%13.3%14.5%13.3%8.4%3.6%2.4%1.2%
Jun 202633.3%12.8%12.8%15.4%14.1%3.8%2.6%2.6%2.6%
Jul 202627.7%18.1%8.4%14.5%13.3%6%3.6%2.4%6%
Aug 202625.3%16.1%16.1%12.6%16.1%4.6%3.4%2.3%3.4%
Sep 202629.4%16.5%15.3%14.1%12.9%4.7%2.4%2.4%2.4%

  1. 1.Todd Walker

    29.4%

    Held 1st. 250 estimated branded searches, +13.6% vs prior month. Share +4.1 points.

  2. 2.Anderson Lloyd

    16.5%

    Held 2nd. 140 estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Duncan Cotterill

    15.3%

    Held 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -0.8 points.

  4. 4.AWS Legal

    14.1%

    Moved from 5th to 4th. 120 estimated branded searches, +9.1% vs prior month. Share +1.5 points.

  5. 5.Mactodd Lawyers

    12.9%

    Moved from 4th to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -3.2 points.

  6. 6.Wynn Williams

    4.7%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Goldman Legal

    2.4%

    Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

  8. 8.Parker Cowan Lawyers

    2.4%

    Moved from 9th to 8th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Queenstown Law

    2.4%

    Moved from 8th to 9th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between Duncan Cotterill and its closest rivals

Every comparison with Duncan Cotterill

18 comparisons

How has branded search demand for Duncan Cotterill changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Duncan Cotterill in New Zealand held steady, from 3.9K to 4.1K.
  • Across the 12 months ending September 2026, Duncan Cotterill’s share of searches among Queenstown law firms in New Zealand peaked at 16.1% in August 2026 and was lowest at 6.6% in January 2026.
  • Across the 12 months ending September 2026, Duncan Cotterill fell from 2nd to 3rd among Queenstown law firms in New Zealand.

How did search popularity change for New Zealand Queenstown law firms in September 2026?

6 changes

  1. In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.

  2. In September 2026, Todd Walker gained share of searches among Queenstown law firms in New Zealand, from 25.3% to 29.4%.

  3. In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.

  4. In September 2026, Goldman Legal lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%.

  5. In September 2026, Queenstown Law lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%.

  6. In September 2026, Duncan Cotterill lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 15.3%.

How are Duncan Cotterill’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Duncan Cotterill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Duncan Cotterill
  • duncan cotterill blenheim
  • duncan cotterill lawyers
  • duncan cotterill nelson
  • duncan cotterill queenstown
  • duncancotterill

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How the Brand Demand Index is measured

Where does Duncan Cotterill compete?

Duncan Cotterill is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
national and regional law firms1st of 1118.1%Show ranking
Queenstown law firms3rd of 915.3%Shown above
Blenheim law firms3rd of 718.6%Show ranking
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