Brandwave

How popular isAnderson Lloyd?

In September 2026, people searched for Anderson Lloyd by name about 2,110 times in New Zealand, a 19.2% increase from the previous year. These searches made up 16.5% of all New Zealand Queenstown law firm searches, placing Anderson Lloyd second out of nine firms. When we asked both ChatGPT and Google AI Overviews about Queenstown law firms, Anderson Lloyd appeared in three of the four answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Anderson Lloyd is the second most searched of 9 competitors and the third most recommended in AI answers.

  1. Todd WalkerShare of searches 29.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Anderson LloydShare of searches 16.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. Duncan CotterillShare of searches 15.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. AWS LegalShare of searches 14.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Mactodd LawyersShare of searches 12.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

+4 more

Anderson Lloyd website (opens in a new tab)

Follow Anderson Lloyd and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Queenstown law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Anderson Lloyd was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Anderson Lloyd is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Walker1st
  2. Mactodd Lawyers2nd
  3. Anderson Lloyd3rd
  4. AWS Legal4th
  5. Duncan Cotterill–
  6. Wynn Williams–
  7. Goldman Legal–
  8. Parker Cowan Lawyers–
  9. Queenstown Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Queenstown law firms compete with Anderson Lloyd?

Anderson Lloyd against Queenstown law firms in New Zealand, by month

Share of searches by month for Todd Walker, Anderson Lloyd, Duncan Cotterill, AWS Legal, Mactodd Lawyers, Wynn Williams, Goldman Legal, Parker Cowan Lawyers, Queenstown Law. The figures are in the table below the chart.

View monthly share of searches table
MonthTodd WalkerAnderson LloydDuncan CotterillAWS LegalMactodd LawyersWynn WilliamsGoldman LegalParker Cowan LawyersQueenstown Law
Oct 202522.4%12.1%15.5%13.8%15.5%10.3%3.4%3.4%3.4%
Nov 202520.6%23.5%11.8%11.8%16.2%7.4%2.9%2.9%2.9%
Dec 202531.4%14.3%11.4%14.3%15.7%4.3%2.9%2.9%2.9%
Jan 202624.6%18%6.6%13.1%23%6.6%3.3%3.3%1.6%
Feb 202628.7%20%10%13.8%13.8%5%3.8%2.5%2.5%
Mar 202625.8%20.4%8.6%10.8%15.1%8.6%3.2%2.2%5.4%
Apr 202623%18.4%10.3%14.9%19.5%8%2.3%2.3%1.1%
May 202628.9%14.5%13.3%14.5%13.3%8.4%3.6%2.4%1.2%
Jun 202633.3%12.8%12.8%15.4%14.1%3.8%2.6%2.6%2.6%
Jul 202627.7%18.1%8.4%14.5%13.3%6%3.6%2.4%6%
Aug 202625.3%16.1%16.1%12.6%16.1%4.6%3.4%2.3%3.4%
Sep 202629.4%16.5%15.3%14.1%12.9%4.7%2.4%2.4%2.4%

  1. 1.Todd Walker

    29.4%

    Held 1st. 250 estimated branded searches, +13.6% vs prior month. Share +4.1 points.

  2. 2.Anderson Lloyd

    16.5%

    Held 2nd. 140 estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Duncan Cotterill

    15.3%

    Held 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -0.8 points.

  4. 4.AWS Legal

    14.1%

    Moved from 5th to 4th. 120 estimated branded searches, +9.1% vs prior month. Share +1.5 points.

  5. 5.Mactodd Lawyers

    12.9%

    Moved from 4th to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -3.2 points.

  6. 6.Wynn Williams

    4.7%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Goldman Legal

    2.4%

    Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

  8. 8.Parker Cowan Lawyers

    2.4%

    Moved from 9th to 8th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Queenstown Law

    2.4%

    Moved from 8th to 9th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between Anderson Lloyd and its closest rivals

Every comparison with Anderson Lloyd

20 comparisons

How has branded search demand for Anderson Lloyd changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Anderson Lloyd in New Zealand rose from 1.8K to 2.1K.
  • Across the 12 months ending September 2026, Anderson Lloyd’s share of searches among Queenstown law firms in New Zealand increased from 12.1% to 16.5%.
  • Across the 12 months ending September 2026, Anderson Lloyd’s share of searches among Queenstown law firms in New Zealand peaked at 23.5% in November 2025 and was lowest at 12.1% in October 2025.
  • Across the 12 months ending September 2026, Anderson Lloyd rose from 5th to 2nd among Queenstown law firms in New Zealand.

How did search popularity change for New Zealand Queenstown law firms in September 2026?

6 changes

  1. In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.

  2. In September 2026, Todd Walker gained share of searches among Queenstown law firms in New Zealand, from 25.3% to 29.4%.

  3. In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.

  4. In September 2026, Goldman Legal lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%.

  5. In September 2026, Queenstown Law lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%.

  6. In September 2026, Duncan Cotterill lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 15.3%.

How are Anderson Lloyd’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Anderson Lloyd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Anderson Lloyd
  • anderson lloyd dunedin
  • anderson lloyd lawyers
  • anderson lloyd queenstown
  • anderson lloyd solicitors
  • andersonlloyd

Do you work for Anderson Lloyd? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Anderson Lloyd compete?

Anderson Lloyd is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
national and regional law firms6th of 119.3%Show ranking
Dunedin law firms1st of 1120.5%Show ranking
Queenstown law firms2nd of 916.5%Shown above
Creator with pink hair and a pink jacket

Is Anderson Lloyd your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free