Anderson Lloyd vs Greenwood Roche:Which is more popular by branded search in New Zealand?
In August 2026, Anderson Lloyd had more branded searches than Greenwood Roche among national and regional law firms in New Zealand. Anderson Lloyd was estimated to have 3K branded searches compared to Greenwood Roche’s 870, and held a 13.1% Share of Search versus Greenwood Roche’s 3.8%.
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Which is more popular in search, Anderson Lloyd or Greenwood Roche?
Compare mid-sized New Zealand law firms serving businesses and individuals nationally and in their regions, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anderson Lloyd, Greenwood Roche. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Lane Neave | Tompkins Wake | Anderson Lloyd | Wynn Williams | Holland Beckett | Cooney Lees Morgan | Hesketh Henry | Greenwood Roche |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 14.5% | 14.4% | 11.8% | 10.7% | 10.1% | 4.9% | 5% | 4.1% |
| Nov 2025 | 23% | 14.3% | 13.6% | 12.9% | 10.4% | 10.8% | 6% | 4.8% | 4.2% |
| Dec 2025 | 20.6% | 13.2% | 15.9% | 13.9% | 10.8% | 9.2% | 5.9% | 6.1% | 4.3% |
| Jan 2026 | 24.2% | 13% | 13.5% | 12.1% | 12.2% | 10.1% | 5.9% | 5.5% | 3.5% |
| Feb 2026 | 23% | 13.5% | 14.8% | 13% | 11.6% | 10.7% | 4.5% | 4.8% | 4.1% |
| Mar 2026 | 22.4% | 16.2% | 11.7% | 14.7% | 11.9% | 7.5% | 4.2% | 6.5% | 5% |
| Apr 2026 | 26.2% | 14.2% | 12.1% | 12.4% | 11.3% | 8.7% | 5.8% | 4.7% | 4.8% |
| May 2026 | 26.5% | 14% | 13.8% | 12.7% | 11.3% | 7.9% | 4.3% | 4.5% | 5% |
| Jun 2026 | 24.3% | 14.8% | 13.6% | 12% | 10.7% | 10% | 6.1% | 4.3% | 4% |
| Jul 2026 | 23.9% | 13.7% | 13.5% | 14.3% | 10.8% | 8.7% | 6.3% | 4.9% | 4% |
| Aug 2026 | 26.2% | 14.8% | 13.7% | 13.1% | 9.9% | 8.3% | 5.7% | 4.4% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Anderson Lloyd and Greenwood Roche comparison changed over the last 12 months?
3 findings
- Anderson Lloyd was ahead of Greenwood Roche in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among national and regional law firms in New Zealand moved from 11.8% to 13.1%, and its estimated monthly branded searches moved from 2.4K to 3K.
- Across the 11 months ending August 2026, Greenwood Roche’s estimated Share of Search among national and regional law firms in New Zealand moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 840 to 870.
How did search popularity change for New Zealand national and regional law firms in August 2026?
3 changes
In August 2026, Lane Neave overtook Anderson Lloyd to rank 2nd among national and regional law firms in New Zealand, at 14.8%.
In August 2026, Anderson Lloyd lost estimated Share of Search among national and regional law firms in New Zealand, from 14.3% to 13.1%.
Greenwood Roche’s estimated Share of Search among national and regional law firms in New Zealand has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anderson Lloyd’s and Greenwood Roche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anderson Lloyd
14 branded search terms
- al.nz
- Anderson Lloyd
- anderson lloyd auckland
- anderson lloyd chch
- anderson lloyd christchurch
- anderson lloyd dunedin
- anderson lloyd lawyers
- anderson lloyd lawyers queenstown
- anderson lloyd new zealand
- anderson lloyd nz
- anderson lloyd queenstown
- anderson lloyd solicitors
- anderson lloyd solicitors queenstown
- andersonlloyd
Greenwood Roche
6 branded search terms
- Greenwood Roche
- greenwood roche auckland
- greenwood roche chisnall
- greenwood roche christchurch
- greenwood roche lawyers
- greenwood roche wellington
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