How popular isGoldman Legal?
In September 2026, people searched for Goldman Legal by name about 50 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 2.4% of all New Zealand Queenstown law firm searches, placing Goldman Legal seventh out of nine firms. When we asked both ChatGPT and Google AI Overviews about Queenstown law firms, Goldman Legal did not appear in any of the answers.
Goldman Legal is the seventh most searched of 9 competitors and not listed in any AI answer.
Todd WalkerShare of searches 29.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Anderson LloydShare of searches 16.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Duncan CotterillShare of searches 15.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
AWS LegalShare of searches 14.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Goldman LegalShare of searches 2.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Queenstown law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Goldman Legal did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Queenstown law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best law firms in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best law firm in Queenstown, New Zealand for a legal matter?”
Searched Google, AI Overview
“family lawyer queenstown”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“law firm queenstown”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Queenstown law firms compete with Goldman Legal?
Share of searches by month for Todd Walker, Anderson Lloyd, Duncan Cotterill, AWS Legal, Mactodd Lawyers, Wynn Williams, Goldman Legal, Parker Cowan Lawyers, Queenstown Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Todd Walker | Anderson Lloyd | Duncan Cotterill | AWS Legal | Mactodd Lawyers | Wynn Williams | Goldman Legal | Parker Cowan Lawyers | Queenstown Law |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.1% | 15.5% | 13.8% | 15.5% | 10.3% | 3.4% | 3.4% | 3.4% |
| Nov 2025 | 20.6% | 23.5% | 11.8% | 11.8% | 16.2% | 7.4% | 2.9% | 2.9% | 2.9% |
| Dec 2025 | 31.4% | 14.3% | 11.4% | 14.3% | 15.7% | 4.3% | 2.9% | 2.9% | 2.9% |
| Jan 2026 | 24.6% | 18% | 6.6% | 13.1% | 23% | 6.6% | 3.3% | 3.3% | 1.6% |
| Feb 2026 | 28.7% | 20% | 10% | 13.8% | 13.8% | 5% | 3.8% | 2.5% | 2.5% |
| Mar 2026 | 25.8% | 20.4% | 8.6% | 10.8% | 15.1% | 8.6% | 3.2% | 2.2% | 5.4% |
| Apr 2026 | 23% | 18.4% | 10.3% | 14.9% | 19.5% | 8% | 2.3% | 2.3% | 1.1% |
| May 2026 | 28.9% | 14.5% | 13.3% | 14.5% | 13.3% | 8.4% | 3.6% | 2.4% | 1.2% |
| Jun 2026 | 33.3% | 12.8% | 12.8% | 15.4% | 14.1% | 3.8% | 2.6% | 2.6% | 2.6% |
| Jul 2026 | 27.7% | 18.1% | 8.4% | 14.5% | 13.3% | 6% | 3.6% | 2.4% | 6% |
| Aug 2026 | 25.3% | 16.1% | 16.1% | 12.6% | 16.1% | 4.6% | 3.4% | 2.3% | 3.4% |
| Sep 2026 | 29.4% | 16.5% | 15.3% | 14.1% | 12.9% | 4.7% | 2.4% | 2.4% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.4% | 250 | +13.6% | +4.1 points | |
| 2, held 2nd | 16.5% | 140 | 0% | +0.4 points | |
| 3, held 3rd | 15.3% | 130 | -7.1% | -0.8 points | |
| 4, moved from 5th to 4th | 14.1% | 120 | +9.1% | +1.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 12.9% | 110 | -21.4% | -3.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.7% | 40 | 0% | +0.1 points | |
| 7, held 7th | 2.4% | 20 | -33.3% | -1.1 points | |
| 8, moved from 9th to 8th | 2.4% | 20 | 0% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.4% | 20 | -33.3% | -1.1 pointsmoved from 8th to 9th |
29.4%
Held 1st. 250 estimated branded searches, +13.6% vs prior month. Share +4.1 points.
16.5%
Held 2nd. 140 estimated branded searches, 0% vs prior month. Share +0.4 points.
15.3%
Held 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -0.8 points.
14.1%
Moved from 5th to 4th. 120 estimated branded searches, +9.1% vs prior month. Share +1.5 points.
12.9%
Moved from 4th to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -3.2 points.
4.7%
Held 6th. 40 estimated branded searches, 0% vs prior month. Share +0.1 points.
2.4%
Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.
2.4%
Moved from 9th to 8th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
2.4%
Moved from 8th to 9th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.
Compare popularity between Goldman Legal and its closest rivals
How has branded search demand for Goldman Legal changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Goldman Legal in New Zealand fell from 60 to 50.
- Across the 12 months ending September 2026, Goldman Legal’s share of searches among Queenstown law firms in New Zealand decreased from 3.4% to 2.4%.
- Across the 12 months ending September 2026, Goldman Legal’s share of searches among Queenstown law firms in New Zealand peaked at 3.8% in February 2026 and was lowest at 2.3% in April 2026.
How did search popularity change for New Zealand Queenstown law firms in September 2026?
6 changes

In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.

In September 2026, Todd Walker gained share of searches among Queenstown law firms in New Zealand, from 25.3% to 29.4%.
In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.

In September 2026, Goldman Legal lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%.

In September 2026, Queenstown Law lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%.

In September 2026, Duncan Cotterill lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 15.3%.
How are Goldman Legal’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Goldman Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- goldman legal
- goldman legal queenstown
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