Goldman Legal vs Queenstown Law:Which is more popular by branded search in New Zealand?
In August 2026, Queenstown Law had more branded searches than Goldman Legal among queenstown law firms in New Zealand. Queenstown Law was estimated to have 70 branded searches compared to Goldman Legal’s 60, and held a 0.52% Share of Search versus Goldman Legal’s 0.44%.
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Which is more popular in search, Goldman Legal or Queenstown Law?
Compare Queenstown law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Queenstown Law, Goldman Legal. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Anderson Lloyd | Wynn Williams | AWS Legal | Todd Walker | Queenstown Law | Goldman Legal | Parker Cowan Lawyers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 20.2% | 18.4% | 11.9% | 6.1% | 0.59% | 0.5% | 0.42% |
| Nov 2025 | 40% | 22.5% | 18.1% | 11.8% | 6.5% | 0.56% | 0.32% | 0.24% |
| Dec 2025 | 35.6% | 23.9% | 18.6% | 10.9% | 9.8% | 0.51% | 0.41% | 0.31% |
| Jan 2026 | 41% | 20.5% | 20.6% | 10.5% | 6.2% | 0.5% | 0.5% | 0.3% |
| Feb 2026 | 39.6% | 22.5% | 20% | 10.3% | 6.3% | 0.55% | 0.63% | 0.31% |
| Mar 2026 | 39% | 25.7% | 20.7% | 8.5% | 5% | 0.64% | 0.27% | 0.18% |
| Apr 2026 | 43.4% | 20.5% | 18.7% | 10.4% | 6% | 0.37% | 0.45% | 0.15% |
| May 2026 | 43% | 20.7% | 18.3% | 11.1% | 5.7% | 0.35% | 0.56% | 0.28% |
| Jun 2026 | 40.5% | 20.1% | 17.9% | 14.3% | 6.2% | 0.55% | 0.31% | 0.24% |
| Jul 2026 | 39.7% | 23.8% | 18% | 11.6% | 5.4% | 0.88% | 0.48% | 0.16% |
| Aug 2026 | 43.9% | 22% | 16.5% | 10.7% | 5.7% | 0.52% | 0.44% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Goldman Legal and Queenstown Law comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Goldman Legal took it in February 2026, Queenstown Law took it in March 2026, Goldman Legal took it in April 2026, Queenstown Law took it in June 2026.
- Across the 11 months ending August 2026, Goldman Legal’s estimated Share of Search among queenstown law firms in New Zealand moved from 0.5% to 0.44%, and its estimated monthly branded searches held steady at 60.
- Across the 11 months ending August 2026, Queenstown Law’s estimated Share of Search among queenstown law firms in New Zealand moved from 0.59% to 0.52%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand queenstown law firms in August 2026?
0 changes
Neither Goldman Legal nor Queenstown Law moved beyond provider rounding among queenstown law firms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Goldman Legal’s and Queenstown Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goldman Legal
2 branded search terms
- goldman legal
- goldman legal queenstown
Queenstown Law
1 branded search term
- queenstown law
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