Anderson Lloyd vs Holland Beckett:Which is more popular by branded search in New Zealand?
In August 2026, Anderson Lloyd had more branded searches than Holland Beckett among national and regional law firms in New Zealand. Anderson Lloyd was estimated to have 2.9K branded searches compared to Holland Beckett’s 1.9K, and held a 13% Share of Search versus Holland Beckett’s 8.2%.
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Which is more popular in search, Anderson Lloyd or Holland Beckett?
Compare mid-sized New Zealand law firms serving businesses and individuals nationally and in their regions, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anderson Lloyd, Holland Beckett. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Lane Neave | Tompkins Wake | Anderson Lloyd | Wynn Williams | Holland Beckett | Cooney Lees Morgan | Hesketh Henry | Greenwood Roche |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 14.6% | 14.4% | 11.7% | 10.6% | 10% | 4.9% | 5.1% | 4.1% |
| Nov 2025 | 23.1% | 14.4% | 13.7% | 12.8% | 10.2% | 10.7% | 6.1% | 4.8% | 4.2% |
| Dec 2025 | 20.8% | 13.3% | 16% | 13.7% | 10.6% | 9.1% | 6% | 6.2% | 4.4% |
| Jan 2026 | 24.4% | 13.1% | 13.6% | 12% | 12% | 9.8% | 5.9% | 5.5% | 3.5% |
| Feb 2026 | 23.1% | 13.5% | 14.9% | 12.9% | 11.4% | 10.6% | 4.6% | 4.8% | 4.2% |
| Mar 2026 | 22.4% | 16.2% | 11.8% | 14.7% | 11.8% | 7.4% | 4.2% | 6.5% | 5% |
| Apr 2026 | 26.3% | 14.2% | 12.1% | 12.3% | 11.1% | 8.6% | 5.9% | 4.7% | 4.9% |
| May 2026 | 26.6% | 14.1% | 13.9% | 12.6% | 11.1% | 7.8% | 4.3% | 4.5% | 5% |
| Jun 2026 | 24.5% | 14.9% | 13.7% | 11.9% | 10.5% | 10% | 6.1% | 4.3% | 4.1% |
| Jul 2026 | 24% | 13.7% | 13.6% | 14.3% | 10.6% | 8.6% | 6.3% | 4.9% | 4.1% |
| Aug 2026 | 26.3% | 14.9% | 13.8% | 13% | 9.7% | 8.2% | 5.8% | 4.5% | 3.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Anderson Lloyd and Holland Beckett comparison changed over the last 12 months?
3 findings
- Anderson Lloyd was ahead of Holland Beckett in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among national and regional law firms in New Zealand moved from 11.7% to 13%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among national and regional law firms in New Zealand moved from 10% to 8.2%, and its estimated monthly branded searches moved from 2K to 1.9K.
How did search popularity change for New Zealand national and regional law firms in August 2026?
2 changes
In August 2026, Lane Neave overtook Anderson Lloyd to rank 2nd among national and regional law firms in New Zealand, at 14.9%.
In August 2026, Anderson Lloyd lost estimated Share of Search among national and regional law firms in New Zealand, from 14.3% to 13%.
How each brand is measured
Brandwave collects information about searches that people make online using Anderson Lloyd’s and Holland Beckett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anderson Lloyd
7 branded search terms
- Anderson Lloyd
- anderson lloyd auckland
- anderson lloyd chch
- anderson lloyd christchurch
- anderson lloyd dunedin
- anderson lloyd lawyers
- anderson lloyd queenstown
Holland Beckett
5 branded search terms
- Holland Beckett
- holland beckett law
- holland beckett lawyers
- holland beckett tauranga
- holland beckett whakatane
Put your own brand in this comparison
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