Brandwave

How popular isDuncan Cotterill?

In September 2026, people searched for Duncan Cotterill by name about 4,080 times in New Zealand, about the same as the previous year. These searches made up 18.6% of all New Zealand Blenheim law firm searches, placing Duncan Cotterill third out of seven firms. When we asked both ChatGPT and Google AI Overviews about Blenheim law firms, Duncan Cotterill did not appear in any of the answers.

Search and AI answers in September 2026

Duncan Cotterill is the third most searched of 7 competitors and not listed in any AI answer.

  1. Gascoigne WicksShare of searches 22.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Hardy-Jones ClarkShare of searches 20%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Duncan CotterillShare of searches 18.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Wain & NaysmithShare of searches 17.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  5. Lundons LawShare of searches 10%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

+2 more

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Top Blenheim law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Duncan Cotterill did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wisheart Macnab & Partners1st
  2. Gascoigne Wicks2nd
  3. Hardy-Jones Clark3rd
  4. Lundons Law4th
  5. Wain & Naysmith5th
  6. Duncan Cotterill–
  7. Dew & Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Blenheim law firms compete with Duncan Cotterill?

Duncan Cotterill against Blenheim law firms in New Zealand, by month

Share of searches by month for Gascoigne Wicks, Hardy-Jones Clark, Duncan Cotterill, Wain & Naysmith, Lundons Law, Dew & Company, Wisheart Macnab & Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthGascoigne WicksHardy-Jones ClarkDuncan CotterillWain & NaysmithLundons LawDew & CompanyWisheart Macnab & Partners
Oct 202522.2%23.6%—22.2%12.5%5.6%13.9%
Nov 202528.1%20.3%—20.3%17.2%6.3%7.8%
Dec 202525.8%25.8%—21%14.5%3.2%9.7%
Jan 202620.9%34.3%—17.9%13.4%7.5%6%
Feb 202627.6%25%—25%11.8%5.3%5.3%
Mar 202626.9%29.5%—20.5%14.1%3.8%5.1%
Apr 202621.4%27.1%15.7%17.1%10%4.3%4.3%
May 202626.3%20%13.8%18.8%8.8%6.3%6.3%
Jun 202627.4%21.4%11.9%14.3%16.7%1.2%7.1%
Jul 202627.5%22.5%13.8%18.8%8.8%3.8%5%
Aug 202623.9%22.4%13.4%17.9%10.4%4.5%7.5%
Sep 202622.9%20%18.6%17.1%10%5.7%5.7%

  1. 1.Gascoigne Wicks

    22.9%

    Held 1st. 160 estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Hardy-Jones Clark

    20%

    Held 2nd. 140 estimated branded searches, -6.7% vs prior month. Share -2.4 points.

  3. 3.Duncan Cotterill

    18.6%

    Moved from 4th to 3rd. 130 estimated branded searches, +44.4% vs prior month. Share +5.1 points.

  4. 4.Wain & Naysmith

    17.1%

    Moved from 3rd to 4th. 120 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Lundons Law

    10%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Dew & Company

    5.7%

    Moved from 7th to 6th. 40 estimated branded searches, +33.3% vs prior month. Share +1.2 points.

  7. 7.Wisheart Macnab & Partners

    5.7%

    Moved from 6th to 7th. 40 estimated branded searches, -20% vs prior month. Share -1.7 points.

Compare popularity between Duncan Cotterill and its closest rivals

Every comparison with Duncan Cotterill

18 comparisons

How has branded search demand for Duncan Cotterill changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Duncan Cotterill in New Zealand held steady, from 3.9K to 4.1K.
  • Across the 6 months ending September 2026, Duncan Cotterill’s share of searches among Blenheim law firms in New Zealand increased from 15.7% to 18.6%.
  • Across the 6 months ending September 2026, Duncan Cotterill’s share of searches among Blenheim law firms in New Zealand peaked at 18.6% in September 2026 and was lowest at 11.9% in June 2026.
  • Across the 6 months ending September 2026, Duncan Cotterill rose from 4th to 3rd among Blenheim law firms in New Zealand.

How did search popularity change for New Zealand Blenheim law firms in September 2026?

6 changes

  1. In September 2026, Duncan Cotterill overtook Wain & Naysmith to rank 3rd among Blenheim law firms in New Zealand, with 18.6% of the searches.

  2. In September 2026, Dew & Company overtook Wisheart Macnab & Partners to rank 6th among Blenheim law firms in New Zealand, with 5.7% of the searches.

  3. In September 2026, Hardy-Jones Clark lost share of searches among Blenheim law firms in New Zealand, from 22.4% to 20%.

  4. In September 2026, Wisheart Macnab & Partners lost share of searches among Blenheim law firms in New Zealand, from 7.5% to 5.7%.

  5. In September 2026, Gascoigne Wicks lost share of searches among Blenheim law firms in New Zealand, from 23.9% to 22.9%.

  6. In September 2026, Wain & Naysmith lost share of searches among Blenheim law firms in New Zealand, from 17.9% to 17.1%.

How are Duncan Cotterill’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Duncan Cotterill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Duncan Cotterill
  • duncan cotterill blenheim
  • duncan cotterill lawyers
  • duncan cotterill nelson
  • duncan cotterill queenstown
  • duncancotterill

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How the Brand Demand Index is measured

Where does Duncan Cotterill compete?

Duncan Cotterill is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
national and regional law firms1st of 1118.1%Show ranking
Queenstown law firms3rd of 915.3%Show ranking
Blenheim law firms3rd of 718.6%Shown above
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