AWS Legal vs Duncan Cotterill:Which is more popular by branded search in New Zealand?
In August 2026, Duncan Cotterill had more branded searches than AWS Legal among queenstown law firms in New Zealand. Duncan Cotterill was estimated to have 5.9K branded searches compared to AWS Legal’s 1.4K, and held a 43.9% Share of Search versus AWS Legal’s 10.7%.
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Which is more popular in search, AWS Legal or Duncan Cotterill?
Compare Queenstown law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duncan Cotterill, AWS Legal. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Anderson Lloyd | Wynn Williams | AWS Legal | Todd Walker | Queenstown Law | Goldman Legal | Parker Cowan Lawyers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 20.2% | 18.4% | 11.9% | 6.1% | 0.59% | 0.5% | 0.42% |
| Nov 2025 | 40% | 22.5% | 18.1% | 11.8% | 6.5% | 0.56% | 0.32% | 0.24% |
| Dec 2025 | 35.6% | 23.9% | 18.6% | 10.9% | 9.8% | 0.51% | 0.41% | 0.31% |
| Jan 2026 | 41% | 20.5% | 20.6% | 10.5% | 6.2% | 0.5% | 0.5% | 0.3% |
| Feb 2026 | 39.6% | 22.5% | 20% | 10.3% | 6.3% | 0.55% | 0.63% | 0.31% |
| Mar 2026 | 39% | 25.7% | 20.7% | 8.5% | 5% | 0.64% | 0.27% | 0.18% |
| Apr 2026 | 43.4% | 20.5% | 18.7% | 10.4% | 6% | 0.37% | 0.45% | 0.15% |
| May 2026 | 43% | 20.7% | 18.3% | 11.1% | 5.7% | 0.35% | 0.56% | 0.28% |
| Jun 2026 | 40.5% | 20.1% | 17.9% | 14.3% | 6.2% | 0.55% | 0.31% | 0.24% |
| Jul 2026 | 39.7% | 23.8% | 18% | 11.6% | 5.4% | 0.88% | 0.48% | 0.16% |
| Aug 2026 | 43.9% | 22% | 16.5% | 10.7% | 5.7% | 0.52% | 0.44% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AWS Legal and Duncan Cotterill comparison changed over the last 12 months?
3 findings
- Duncan Cotterill was ahead of AWS Legal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand moved from 11.9% to 10.7%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among queenstown law firms in New Zealand moved from 42% to 43.9%, and its estimated monthly branded searches moved from 5K to 5.9K.
How did search popularity change for New Zealand queenstown law firms in August 2026?
2 changes
In August 2026, Duncan Cotterill gained estimated Share of Search among queenstown law firms in New Zealand, from 39.7% to 43.9%.
In August 2026, AWS Legal lost estimated Share of Search among queenstown law firms in New Zealand, from 11.6% to 10.7%.
How each brand is measured
Brandwave collects information about searches that people make online using AWS Legal’s and Duncan Cotterill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Legal
6 branded search terms
- aws legal
- aws legal invercargill
- aws legal invercargill nz
- aws legal nz
- aws legal queenstown
- awslegal
Duncan Cotterill
11 branded search terms
- Duncan Cotterill
- duncan cotterill auckland
- duncan cotterill blenheim
- duncan cotterill chch
- duncan cotterill christchurch
- duncan cotterill lawyers
- duncan cotterill nelson
- duncan cotterill nz
- duncan cotterill queenstown
- duncan cotterill wellington
- duncancotterill
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