Brandwave

How popular isAWS Legal in search?

In August 2026, there were an estimated 1.4K branded searches for AWS Legal in New Zealand which held steady over the last 11 months. AWS Legal holds 36.9% estimated Share of Search among New Zealand invercargill law firms and is ranked 1st of 8 competitors for search popularity.

Share of Search, August 2026
  1. AWS Legal36.9%
  2. Cruickshank Pryde19.1%
  3. PRLaw15.3%
  4. Eagles Eagles & Redpath12%
  5. Walker Murdoch Law5.6%
  6. Mee & Henry4.1%
  7. Ward Adams Bryan-Lamb4.1%
  8. French Burt Partners3.1%
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Which invercargill law firms compete with AWS Legal?

AWS Legal against invercargill law firms in New Zealand, by month

Share of Search by month for AWS Legal, Cruickshank Pryde, PRLaw, Eagles Eagles & Redpath, Walker Murdoch Law, Mee & Henry, Ward Adams Bryan-Lamb, French Burt Partners. The figures are in the table below the chart.

View monthly share of search table
MonthAWS LegalCruickshank PrydePRLawEagles Eagles & RedpathWalker Murdoch LawMee & HenryWard Adams Bryan-LambFrench Burt Partners
Oct 202536.8%21.5%16.8%7%6%3.9%4.1%3.9%
Nov 202536%20.7%17.7%8.1%5.7%3.9%3.9%3.9%
Dec 202531%19.9%22.8%7.9%7%4.1%3.2%4.1%
Jan 202632%24.2%17.2%8.8%6.6%3.9%4.8%2.4%
Feb 202635.2%22%18.5%7.8%6.5%3.5%4%2.4%
Mar 202638.4%20.6%17.3%8.2%5.7%4.3%3.1%2.4%
Apr 202634.1%25.3%18.2%9.2%4.4%3.2%3.2%2.4%
May 202636.8%22.8%15.9%11%4.2%3.5%3%2.8%
Jun 202639.8%21.7%15.8%8.3%4.8%3.7%3.3%2.6%
Jul 202637.6%22%14%11.7%4.9%3.9%2.8%3.1%
Aug 202636.9%19.1%15.3%12%5.6%4.1%4.1%3.1%
Sep 2026————————

  1. 1.AWS Legal

    36.9%

    held 1st · 1.4K estimated branded searches · 0% vs prior month · -0.7 points

  2. 2.Cruickshank Pryde

    19.1%

    held 2nd · 750 estimated branded searches · -11.8% vs prior month · -2.9 points

  3. 3.PRLaw

    15.3%

    held 3rd · 600 estimated branded searches · +11.1% vs prior month · +1.3 points

  4. 4.Eagles Eagles & Redpath

    12%

    held 4th · 470 estimated branded searches · +4.4% vs prior month · +0.3 points

  5. 5.Walker Murdoch Law

    5.6%

    held 5th · 220 estimated branded searches · +15.8% vs prior month · +0.7 points

  6. 6.Mee & Henry

    4.1%

    held 6th · 160 estimated branded searches · +6.7% vs prior month · +0.2 points

  7. 7.Ward Adams Bryan-Lamb

    4.1%

    moved from 8th to 7th · 160 estimated branded searches · +45.5% vs prior month · +1.2 points

  8. 8.French Burt Partners

    3.1%

    moved from 7th to 8th · 120 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between AWS Legal and its closest rivals

How has branded search demand for AWS Legal changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AWS Legal in New Zealand held steady at 1.4K.
  • Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among invercargill law firms in New Zealand peaked at 39.8% in June 2026 and was lowest at 31% in December 2025.

How did search popularity change for New Zealand invercargill law firms in August 2026?

  1. In August 2026, Ward Adams Bryan-Lamb overtook French Burt Partners to rank 7th among invercargill law firms in New Zealand, at 4.1%.

  2. In August 2026, PRLaw gained estimated Share of Search among invercargill law firms in New Zealand, from 14% to 15.3%.

  3. In August 2026, Walker Murdoch Law gained estimated Share of Search among invercargill law firms in New Zealand, from 4.9% to 5.6%.

  4. In August 2026, Cruickshank Pryde lost estimated Share of Search among invercargill law firms in New Zealand, from 22% to 19.1%.

  5. In August 2026, AWS Legal lost estimated Share of Search among invercargill law firms in New Zealand, from 37.6% to 36.9%.

  6. Mee & Henry’s estimated Share of Search among invercargill law firms in New Zealand has gained ground for 3 months in a row, from 3.5% to 4.1% in August 2026.

Which queenstown law firms compete with AWS Legal?

AWS Legal against queenstown law firms in New Zealand, by month

Share of Search by month for Duncan Cotterill, Anderson Lloyd, Wynn Williams, AWS Legal, Todd Walker. The figures are in the table below the chart.

View monthly share of search table
MonthDuncan CotterillAnderson LloydWynn WilliamsAWS LegalTodd WalkerQueenstown LawGoldman LegalParker Cowan Lawyers
Oct 202542%20.2%18.4%11.9%6.1%0.59%0.5%0.42%
Nov 202540%22.5%18.1%11.8%6.5%0.56%0.32%0.24%
Dec 202535.6%23.9%18.6%10.9%9.8%0.51%0.41%0.31%
Jan 202641%20.5%20.6%10.5%6.2%0.5%0.5%0.3%
Feb 202639.6%22.5%20%10.3%6.3%0.55%0.63%0.31%
Mar 202639%25.7%20.7%8.5%5%0.64%0.27%0.18%
Apr 202643.4%20.5%18.7%10.4%6%0.37%0.45%0.15%
May 202643%20.7%18.3%11.1%5.7%0.35%0.56%0.28%
Jun 202640.5%20.1%17.9%14.3%6.2%0.55%0.31%0.24%
Jul 202639.7%23.8%18%11.6%5.4%0.88%0.48%0.16%
Aug 202643.9%22%16.5%10.7%5.7%0.52%0.44%0.22%
Sep 2026————————

  1. 1.Duncan Cotterill

    43.9%

    held 1st · 5.9K estimated branded searches · +19.8% vs prior month · +4.2 points

  2. 2.Anderson Lloyd

    22%

    held 2nd · 3K estimated branded searches · 0% vs prior month · -1.8 points

  3. 3.Wynn Williams

    16.5%

    held 3rd · 2.2K estimated branded searches · -0.44% vs prior month · -1.5 points

  4. 4.AWS Legal

    10.7%

    held 4th · 1.4K estimated branded searches · 0% vs prior month · -0.9 points

  5. 5.Todd Walker

    5.7%

    held 5th · 770 estimated branded searches · +14.9% vs prior month · +0.3 points

  6. 6.Queenstown Law

    0.52%

    held 6th · 70 estimated branded searches · -36.4% vs prior month · -0.4 points

  7. 7.Goldman Legal

    0.44%

    held 7th · 60 estimated branded searches · 0% vs prior month · 0 points

  8. 8.Parker Cowan Lawyers

    0.22%

    held 8th · 30 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between AWS Legal and its closest rivals

How has branded search demand for AWS Legal changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand decreased from 11.9% to 10.7%.
  • Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand peaked at 14.3% in June 2026 and was lowest at 8.5% in March 2026.

How did search popularity change for New Zealand queenstown law firms in August 2026?

  1. In August 2026, Duncan Cotterill gained estimated Share of Search among queenstown law firms in New Zealand, from 39.7% to 43.9%.

  2. In August 2026, Anderson Lloyd lost estimated Share of Search among queenstown law firms in New Zealand, from 23.8% to 22%.

  3. In August 2026, Wynn Williams lost estimated Share of Search among queenstown law firms in New Zealand, from 18% to 16.5%.

  4. In August 2026, AWS Legal lost estimated Share of Search among queenstown law firms in New Zealand, from 11.6% to 10.7%.

  5. Estimated monthly branded searches for Parker Cowan Lawyers in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

How is AWS Legal measured?

Brandwave collects information about searches that people make online using AWS Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • aws legal
  • aws legal invercargill
  • aws legal invercargill nz
  • aws legal nz
  • aws legal queenstown
  • awslegal

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