Brandwave

How popular isAWS Legal?

In September 2026, people searched for AWS Legal by name about 1,310 times in New Zealand, a 9.2% increase from the previous year. These searches made up 23.6% of all New Zealand Invercargill law firm searches, placing AWS Legal first out of nine firms. When we asked both ChatGPT and Google AI Overviews about Invercargill law firms, AWS Legal appeared in three of the four answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

AWS Legal is the most searched of 9 competitors and the sixth most recommended in AI answers.

  1. AWS LegalShare of searches 23.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 6th
  2. PRLawShare of searches 19.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Cruickshank PrydeShare of searches 17%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Eagles Eagles & RedpathShare of searches 12.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Walker Murdoch LawShare of searches 9.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+4 more

AWS Legal website (opens in a new tab)

Follow AWS Legal and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Invercargill law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AWS Legal was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. AWS Legal is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PRLaw1st
  2. Ward Adams Bryan-Lamb2nd
  3. Cruickshank Pryde3rd
  4. Eagles Eagles & Redpath4th
  5. Scholefield Law5th
  6. AWS Legal6th
  7. Mee & Henry7th
  8. French Burt Partners8th
  9. Walker Murdoch Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS Legal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cruickshank Pryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eagles Eagles & Redpath3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scholefield Law3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ward Adams Bryan-Lamb3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mee & Henry3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PRLaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • French Burt Partners1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker Murdoch Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill law firms compete with AWS Legal?

AWS Legal against Invercargill law firms in New Zealand, by month

Share of searches by month for AWS Legal, PRLaw, Cruickshank Pryde, Eagles Eagles & Redpath, Walker Murdoch Law, Scholefield Law, French Burt Partners, Ward Adams Bryan-Lamb, Mee & Henry. The figures are in the table below the chart.

View monthly share of searches table
MonthAWS LegalPRLawCruickshank PrydeEagles Eagles & RedpathWalker Murdoch LawScholefield LawFrench Burt PartnersWard Adams Bryan-LambMee & Henry
Oct 202521.9%17.2%26%7.7%7.1%5.3%5.9%5.9%3%
Nov 202522.7%20.1%23.2%8.2%7.7%5.7%4.1%5.2%3.1%
Dec 202517.9%22.2%22.8%9.9%9.3%5.6%4.3%4.9%3.1%
Jan 202620.3%18.2%23.6%8.8%10.1%6.1%2.7%6.8%3.4%
Feb 202621.2%17.1%24.7%7.6%9.4%8.2%2.9%5.9%2.9%
Mar 202626.7%16%22.3%9.2%8.7%5.3%3.9%4.9%2.9%
Apr 202623%16.8%25.5%11.8%6.2%6.8%3.1%3.7%3.1%
May 202621.9%20.2%20.2%15.7%5.6%5.1%3.4%4.5%3.4%
Jun 202624.5%18.1%21.6%11.3%7.4%5.4%2.9%4.9%3.9%
Jul 202623.3%14.8%25%13.1%6.8%6.3%4.5%3.4%2.8%
Aug 202622.9%16.5%18.8%13.5%8.8%6.5%4.7%4.7%3.5%
Sep 202623.6%19.8%17%12.6%9.9%4.9%4.4%4.4%3.3%

  1. 1.AWS Legal

    23.6%

    Held 1st. 430 estimated branded searches, +10.3% vs prior month. Share +0.7 points.

  2. 2.PRLaw

    19.8%

    Moved from 3rd to 2nd. 360 estimated branded searches, +28.6% vs prior month. Share +3.3 points.

  3. 3.Cruickshank Pryde

    17%

    Moved from 2nd to 3rd. 310 estimated branded searches, -3.1% vs prior month. Share -1.8 points.

  4. 4.Eagles Eagles & Redpath

    12.6%

    Held 4th. 230 estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Walker Murdoch Law

    9.9%

    Held 5th. 180 estimated branded searches, +20% vs prior month. Share +1.1 points.

  6. 6.Scholefield Law

    4.9%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  7. 7.French Burt Partners

    4.4%

    Held 7th. 80 estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Ward Adams Bryan-Lamb

    4.4%

    Held 8th. 80 estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Mee & Henry

    3.3%

    Held 9th. 60 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between AWS Legal and its closest rivals

Every comparison with AWS Legal

13 comparisons

How has branded search demand for AWS Legal changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS Legal in New Zealand rose from 1.2K to 1.3K.
  • Across the 12 months ending September 2026, AWS Legal’s share of searches among Invercargill law firms in New Zealand increased from 21.9% to 23.6%.
  • Across the 12 months ending September 2026, AWS Legal’s share of searches among Invercargill law firms in New Zealand peaked at 26.7% in March 2026 and was lowest at 17.9% in December 2025.
  • Across the 12 months ending September 2026, AWS Legal rose from 2nd to 1st among Invercargill law firms in New Zealand.

How did search popularity change for New Zealand Invercargill law firms in September 2026?

6 changes

  1. In September 2026, PRLaw overtook Cruickshank Pryde to rank 2nd among Invercargill law firms in New Zealand, with 19.8% of the searches.

  2. In September 2026, Walker Murdoch Law gained share of searches among Invercargill law firms in New Zealand, from 8.8% to 9.9%.

  3. In September 2026, AWS Legal gained share of searches among Invercargill law firms in New Zealand, from 22.9% to 23.6%.

  4. In September 2026, Cruickshank Pryde lost share of searches among Invercargill law firms in New Zealand, from 18.8% to 17%.

  5. In September 2026, Scholefield Law lost share of searches among Invercargill law firms in New Zealand, from 6.5% to 4.9%.

  6. In September 2026, Eagles Eagles & Redpath lost share of searches among Invercargill law firms in New Zealand, from 13.5% to 12.6%.

How are AWS Legal’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using AWS Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws legal
  • aws legal invercargill
  • aws legal queenstown
  • awslegal

Do you work for AWS Legal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AWS Legal compete?

AWS Legal is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Invercargill law firms1st of 923.6%Shown above
Queenstown law firms4th of 914.1%Show ranking
Creator with pink hair and a pink jacket

Is AWS Legal your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free