Brandwave

AWS Legal vs French Burt Partners:Which is more popular?

In September 2026, AWS Legal had more branded searches than French Burt Partners among Invercargill law firms in New Zealand. AWS Legal had about 430 branded searches, while French Burt Partners had 80. AWS Legal made up 23.6% of all Invercargill law firm searches we track, and French Burt Partners accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about Invercargill law firms, AWS Legal appeared in three of the four answers and French Burt Partners in one. AWS Legal was mentioned before French Burt Partners in every answer that named either.

Among Invercargill law firms in New Zealand in September 2026

Who do people search for more?

AWS Legal, about 5 searches for every 1 for French Burt Partners

AWS Legal 430 searchesFrench Burt Partners 80 searches

Who does AI mention more?

AWS Legal, mentioned in 3 of 4 answers, French Burt Partners in 1

AWS Legal in 3 of 4French Burt Partners in 1 of 4

Who does AI recommend more?

AWS Legal, named ahead of French Burt Partners in 2 of 2 answers

AWS Legal first in 2French Burt Partners never first

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Top Invercargill law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AWS Legal was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. French Burt Partners was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. AWS Legal was listed before French Burt Partners in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PRLaw1st
  2. Ward Adams Bryan-Lamb2nd
  3. Cruickshank Pryde3rd
  4. Eagles Eagles & Redpath4th
  5. Scholefield Law5th
  6. AWS Legal6th
  7. Mee & Henry7th
  8. French Burt Partners8th
  9. Walker Murdoch Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS Legal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cruickshank Pryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eagles Eagles & Redpath3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scholefield Law3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ward Adams Bryan-Lamb3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mee & Henry3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PRLaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • French Burt Partners1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker Murdoch Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AWS Legal or French Burt Partners more popular in search?

This chart shows how often people search Google for AWS Legal and French Burt Partners by name. Each line represents a brand's share of searches for all nine Invercargill law firms we track, month by month, from searches in New Zealand.

AWS Legal and French Burt Partners among Invercargill law firms in New Zealand, by month

Share of searches by month for AWS Legal, French Burt Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthAWS LegalPRLawCruickshank PrydeEagles Eagles & RedpathWalker Murdoch LawScholefield LawFrench Burt PartnersWard Adams Bryan-LambMee & Henry
Oct 202521.9%17.2%26%7.7%7.1%5.3%5.9%5.9%3%
Nov 202522.7%20.1%23.2%8.2%7.7%5.7%4.1%5.2%3.1%
Dec 202517.9%22.2%22.8%9.9%9.3%5.6%4.3%4.9%3.1%
Jan 202620.3%18.2%23.6%8.8%10.1%6.1%2.7%6.8%3.4%
Feb 202621.2%17.1%24.7%7.6%9.4%8.2%2.9%5.9%2.9%
Mar 202626.7%16%22.3%9.2%8.7%5.3%3.9%4.9%2.9%
Apr 202623%16.8%25.5%11.8%6.2%6.8%3.1%3.7%3.1%
May 202621.9%20.2%20.2%15.7%5.6%5.1%3.4%4.5%3.4%
Jun 202624.5%18.1%21.6%11.3%7.4%5.4%2.9%4.9%3.9%
Jul 202623.3%14.8%25%13.1%6.8%6.3%4.5%3.4%2.8%
Aug 202622.9%16.5%18.8%13.5%8.8%6.5%4.7%4.7%3.5%
Sep 202623.6%19.8%17%12.6%9.9%4.9%4.4%4.4%3.3%

How has the AWS Legal and French Burt Partners comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill law firms in September 2026?

2 changes

  1. In September 2026, AWS Legal gained share of searches among Invercargill law firms in New Zealand, from 22.9% to 23.6%.

  2. Estimated monthly branded searches for French Burt Partners in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using AWS Legal’s and French Burt Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Legal

3 branded search terms

  • aws legal
  • aws legal invercargill
  • awslegal

French Burt Partners

2 branded search terms

  • french burt partners
  • french burt partners invercargill

How the Brand Demand Index is measured

Other head-to-heads among Invercargill law firms

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