AWS Legal vs Cruickshank Pryde:Which is more popular?
In September 2026, AWS Legal had more branded searches than Cruickshank Pryde among Invercargill law firms in New Zealand. AWS Legal had about 430 branded searches, while Cruickshank Pryde had 310. AWS Legal made up 23.6% of all Invercargill law firm searches we track, and Cruickshank Pryde accounted for 17%. When we asked ChatGPT and Google AI Overviews about Invercargill law firms, AWS Legal and Cruickshank Pryde each appeared in three of the four answers. Cruickshank Pryde was mentioned before AWS Legal in two out of three answers.
Who do people search for more?
AWS Legal, about 39% more searches than Cruickshank Pryde
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Cruickshank Pryde, named ahead of AWS Legal in 2 of 3 answers
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Top Invercargill law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, AWS Legal and Cruickshank Pryde were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cruickshank Pryde was listed before AWS Legal in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AWS Legal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cruickshank Pryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eagles Eagles & Redpath3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Scholefield Law3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ward Adams Bryan-Lamb3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mee & Henry3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
PRLaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
French Burt Partners1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Walker Murdoch Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best law firms in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best law firm in Invercargill, New Zealand for property matters?”
Searched Google, AI Overview
“invercargill law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property lawyer invercargill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AWS Legal or Cruickshank Pryde more popular in search?
This chart shows how often people search Google for AWS Legal and Cruickshank Pryde by name. Each line represents a brand's share of searches for all nine Invercargill law firms we track, month by month, from searches in New Zealand.
Share of searches by month for AWS Legal, Cruickshank Pryde. The figures are in the table below the chart.
View monthly share of searches table
| Month | AWS Legal | PRLaw | Cruickshank Pryde | Eagles Eagles & Redpath | Walker Murdoch Law | Scholefield Law | French Burt Partners | Ward Adams Bryan-Lamb | Mee & Henry |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 17.2% | 26% | 7.7% | 7.1% | 5.3% | 5.9% | 5.9% | 3% |
| Nov 2025 | 22.7% | 20.1% | 23.2% | 8.2% | 7.7% | 5.7% | 4.1% | 5.2% | 3.1% |
| Dec 2025 | 17.9% | 22.2% | 22.8% | 9.9% | 9.3% | 5.6% | 4.3% | 4.9% | 3.1% |
| Jan 2026 | 20.3% | 18.2% | 23.6% | 8.8% | 10.1% | 6.1% | 2.7% | 6.8% | 3.4% |
| Feb 2026 | 21.2% | 17.1% | 24.7% | 7.6% | 9.4% | 8.2% | 2.9% | 5.9% | 2.9% |
| Mar 2026 | 26.7% | 16% | 22.3% | 9.2% | 8.7% | 5.3% | 3.9% | 4.9% | 2.9% |
| Apr 2026 | 23% | 16.8% | 25.5% | 11.8% | 6.2% | 6.8% | 3.1% | 3.7% | 3.1% |
| May 2026 | 21.9% | 20.2% | 20.2% | 15.7% | 5.6% | 5.1% | 3.4% | 4.5% | 3.4% |
| Jun 2026 | 24.5% | 18.1% | 21.6% | 11.3% | 7.4% | 5.4% | 2.9% | 4.9% | 3.9% |
| Jul 2026 | 23.3% | 14.8% | 25% | 13.1% | 6.8% | 6.3% | 4.5% | 3.4% | 2.8% |
| Aug 2026 | 22.9% | 16.5% | 18.8% | 13.5% | 8.8% | 6.5% | 4.7% | 4.7% | 3.5% |
| Sep 2026 | 23.6% | 19.8% | 17% | 12.6% | 9.9% | 4.9% | 4.4% | 4.4% | 3.3% |
How has the AWS Legal and Cruickshank Pryde comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: AWS Legal took it in March 2026, Cruickshank Pryde took it in April 2026, AWS Legal took it in May 2026, Cruickshank Pryde took it in July 2026, AWS Legal took it in August 2026.
- Across the 12 months ending September 2026, AWS Legal’s share of searches among Invercargill law firms in New Zealand moved from 21.9% to 23.6%, and its estimated monthly branded searches moved from 370 to 430.
- Across the 12 months ending September 2026, Cruickshank Pryde’s share of searches among Invercargill law firms in New Zealand moved from 26% to 17%, and its estimated monthly branded searches moved from 440 to 310.
How did search popularity change for New Zealand Invercargill law firms in September 2026?
3 changes
In September 2026, PRLaw overtook Cruickshank Pryde to rank 2nd among Invercargill law firms in New Zealand, with 19.8% of the searches.
In September 2026, AWS Legal gained share of searches among Invercargill law firms in New Zealand, from 22.9% to 23.6%.
In September 2026, Cruickshank Pryde lost share of searches among Invercargill law firms in New Zealand, from 18.8% to 17%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using AWS Legal’s and Cruickshank Pryde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Legal
3 branded search terms
- aws legal
- aws legal invercargill
- awslegal
Cruickshank Pryde
4 branded search terms
- cruickshank pryde
- cruickshank pryde invercargill
- cruickshank pryde law
- cruickshank pryde solicitors
Other head-to-heads among Invercargill law firms
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