Brandwave

How popular isScholefield Law?

In September 2026, people searched for Scholefield Law by name about 170 times in New Zealand, a 19% decrease from the previous year. These searches made up 4.9% of all New Zealand Invercargill law firm searches, placing Scholefield Law sixth out of nine firms. When we asked both ChatGPT and Google AI Overviews about Invercargill law firms, Scholefield Law appeared in three of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Scholefield Law is the sixth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. AWS LegalShare of searches 23.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 6th
  2. PRLawShare of searches 19.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Cruickshank PrydeShare of searches 17%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Eagles Eagles & RedpathShare of searches 12.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Scholefield LawShare of searches 4.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top Invercargill law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Scholefield Law was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Scholefield Law is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PRLaw1st
  2. Ward Adams Bryan-Lamb2nd
  3. Cruickshank Pryde3rd
  4. Eagles Eagles & Redpath4th
  5. Scholefield Law5th
  6. AWS Legal6th
  7. Mee & Henry7th
  8. French Burt Partners8th
  9. Walker Murdoch Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS Legal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cruickshank Pryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eagles Eagles & Redpath3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scholefield Law3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ward Adams Bryan-Lamb3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mee & Henry3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PRLaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • French Burt Partners1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker Murdoch Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill law firms compete with Scholefield Law?

Scholefield Law against Invercargill law firms in New Zealand, by month

Share of searches by month for AWS Legal, PRLaw, Cruickshank Pryde, Eagles Eagles & Redpath, Walker Murdoch Law, Scholefield Law, French Burt Partners, Ward Adams Bryan-Lamb, Mee & Henry. The figures are in the table below the chart.

View monthly share of searches table
MonthAWS LegalPRLawCruickshank PrydeEagles Eagles & RedpathWalker Murdoch LawScholefield LawFrench Burt PartnersWard Adams Bryan-LambMee & Henry
Oct 202521.9%17.2%26%7.7%7.1%5.3%5.9%5.9%3%
Nov 202522.7%20.1%23.2%8.2%7.7%5.7%4.1%5.2%3.1%
Dec 202517.9%22.2%22.8%9.9%9.3%5.6%4.3%4.9%3.1%
Jan 202620.3%18.2%23.6%8.8%10.1%6.1%2.7%6.8%3.4%
Feb 202621.2%17.1%24.7%7.6%9.4%8.2%2.9%5.9%2.9%
Mar 202626.7%16%22.3%9.2%8.7%5.3%3.9%4.9%2.9%
Apr 202623%16.8%25.5%11.8%6.2%6.8%3.1%3.7%3.1%
May 202621.9%20.2%20.2%15.7%5.6%5.1%3.4%4.5%3.4%
Jun 202624.5%18.1%21.6%11.3%7.4%5.4%2.9%4.9%3.9%
Jul 202623.3%14.8%25%13.1%6.8%6.3%4.5%3.4%2.8%
Aug 202622.9%16.5%18.8%13.5%8.8%6.5%4.7%4.7%3.5%
Sep 202623.6%19.8%17%12.6%9.9%4.9%4.4%4.4%3.3%

  1. 1.AWS Legal

    23.6%

    Held 1st. 430 estimated branded searches, +10.3% vs prior month. Share +0.7 points.

  2. 2.PRLaw

    19.8%

    Moved from 3rd to 2nd. 360 estimated branded searches, +28.6% vs prior month. Share +3.3 points.

  3. 3.Cruickshank Pryde

    17%

    Moved from 2nd to 3rd. 310 estimated branded searches, -3.1% vs prior month. Share -1.8 points.

  4. 4.Eagles Eagles & Redpath

    12.6%

    Held 4th. 230 estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Walker Murdoch Law

    9.9%

    Held 5th. 180 estimated branded searches, +20% vs prior month. Share +1.1 points.

  6. 6.Scholefield Law

    4.9%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  7. 7.French Burt Partners

    4.4%

    Held 7th. 80 estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Ward Adams Bryan-Lamb

    4.4%

    Held 8th. 80 estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Mee & Henry

    3.3%

    Held 9th. 60 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Scholefield Law and its closest rivals

Every comparison with Scholefield Law

8 comparisons

How has branded search demand for Scholefield Law changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Scholefield Law in New Zealand fell from 210 to 170.
  • Across the 12 months ending September 2026, Scholefield Law’s share of searches among Invercargill law firms in New Zealand peaked at 8.2% in February 2026 and was lowest at 4.9% in September 2026.
  • Across the 12 months ending September 2026, Scholefield Law rose from 8th to 6th among Invercargill law firms in New Zealand.

How did search popularity change for New Zealand Invercargill law firms in September 2026?

6 changes

  1. In September 2026, PRLaw overtook Cruickshank Pryde to rank 2nd among Invercargill law firms in New Zealand, with 19.8% of the searches.

  2. In September 2026, Walker Murdoch Law gained share of searches among Invercargill law firms in New Zealand, from 8.8% to 9.9%.

  3. In September 2026, AWS Legal gained share of searches among Invercargill law firms in New Zealand, from 22.9% to 23.6%.

  4. In September 2026, Cruickshank Pryde lost share of searches among Invercargill law firms in New Zealand, from 18.8% to 17%.

  5. In September 2026, Scholefield Law lost share of searches among Invercargill law firms in New Zealand, from 6.5% to 4.9%.

  6. In September 2026, Eagles Eagles & Redpath lost share of searches among Invercargill law firms in New Zealand, from 13.5% to 12.6%.

How are Scholefield Law’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Scholefield Law’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scholefield law

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How the Brand Demand Index is measured

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