Scholefield Law vs Ward Adams Bryan-Lamb:Which is more popular?
In September 2026, Scholefield Law had more branded searches than Ward Adams Bryan-Lamb among Invercargill law firms in New Zealand. Scholefield Law had about 90 branded searches, while Ward Adams Bryan-Lamb had 80. Scholefield Law made up 4.9% of all Invercargill law firm searches we track, and Ward Adams Bryan-Lamb accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about Invercargill law firms, Scholefield Law and Ward Adams Bryan-Lamb each appeared in three of the four answers. Ward Adams Bryan-Lamb was mentioned before Scholefield Law in two out of three answers.
Who do people search for more?
Scholefield Law, about 13% more searches than Ward Adams Bryan-Lamb
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Ward Adams Bryan-Lamb, named ahead of Scholefield Law in 2 of 3 answers
Follow Scholefield Law vs Ward Adams Bryan-Lamb and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Invercargill law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Scholefield Law and Ward Adams Bryan-Lamb were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ward Adams Bryan-Lamb was listed before Scholefield Law in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AWS Legal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cruickshank Pryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eagles Eagles & Redpath3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Scholefield Law3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ward Adams Bryan-Lamb3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mee & Henry3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
PRLaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
French Burt Partners1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Walker Murdoch Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best law firms in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best law firm in Invercargill, New Zealand for property matters?”
Searched Google, AI Overview
“invercargill law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property lawyer invercargill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Scholefield Law or Ward Adams Bryan-Lamb more popular in search?
This chart shows how often people search Google for Scholefield Law and Ward Adams Bryan-Lamb by name. Each line represents a brand's share of searches for all nine Invercargill law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Scholefield Law, Ward Adams Bryan-Lamb. The figures are in the table below the chart.
View monthly share of searches table
| Month | AWS Legal | PRLaw | Cruickshank Pryde | Eagles Eagles & Redpath | Walker Murdoch Law | Scholefield Law | French Burt Partners | Ward Adams Bryan-Lamb | Mee & Henry |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 17.2% | 26% | 7.7% | 7.1% | 5.3% | 5.9% | 5.9% | 3% |
| Nov 2025 | 22.7% | 20.1% | 23.2% | 8.2% | 7.7% | 5.7% | 4.1% | 5.2% | 3.1% |
| Dec 2025 | 17.9% | 22.2% | 22.8% | 9.9% | 9.3% | 5.6% | 4.3% | 4.9% | 3.1% |
| Jan 2026 | 20.3% | 18.2% | 23.6% | 8.8% | 10.1% | 6.1% | 2.7% | 6.8% | 3.4% |
| Feb 2026 | 21.2% | 17.1% | 24.7% | 7.6% | 9.4% | 8.2% | 2.9% | 5.9% | 2.9% |
| Mar 2026 | 26.7% | 16% | 22.3% | 9.2% | 8.7% | 5.3% | 3.9% | 4.9% | 2.9% |
| Apr 2026 | 23% | 16.8% | 25.5% | 11.8% | 6.2% | 6.8% | 3.1% | 3.7% | 3.1% |
| May 2026 | 21.9% | 20.2% | 20.2% | 15.7% | 5.6% | 5.1% | 3.4% | 4.5% | 3.4% |
| Jun 2026 | 24.5% | 18.1% | 21.6% | 11.3% | 7.4% | 5.4% | 2.9% | 4.9% | 3.9% |
| Jul 2026 | 23.3% | 14.8% | 25% | 13.1% | 6.8% | 6.3% | 4.5% | 3.4% | 2.8% |
| Aug 2026 | 22.9% | 16.5% | 18.8% | 13.5% | 8.8% | 6.5% | 4.7% | 4.7% | 3.5% |
| Sep 2026 | 23.6% | 19.8% | 17% | 12.6% | 9.9% | 4.9% | 4.4% | 4.4% | 3.3% |
How has the Scholefield Law and Ward Adams Bryan-Lamb comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Scholefield Law took it in November 2025, Ward Adams Bryan-Lamb took it in January 2026, Scholefield Law took it in February 2026.
- Across the 12 months ending September 2026, Scholefield Law’s share of searches among Invercargill law firms in New Zealand moved from 5.3% to 4.9%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, Ward Adams Bryan-Lamb’s share of searches among Invercargill law firms in New Zealand moved from 5.9% to 4.4%, and its estimated monthly branded searches moved from 100 to 80.
How did search popularity change for New Zealand Invercargill law firms in September 2026?
2 changes
In September 2026, Scholefield Law lost share of searches among Invercargill law firms in New Zealand, from 6.5% to 4.9%.

Estimated monthly branded searches for Ward Adams Bryan-Lamb in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Scholefield Law’s and Ward Adams Bryan-Lamb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scholefield Law
1 branded search term
- scholefield law
Ward Adams Bryan-Lamb
3 branded search terms
- ward adams bryan lamb
- ward adams bryan-lamb
- ward adams bryan-lamb invercargill
Other head-to-heads among Invercargill law firms

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.