Brandwave

Eagles Eagles & Redpath vs PRLaw:Which is more popular?

In September 2026, PRLaw had more branded searches than Eagles Eagles & Redpath among Invercargill law firms in New Zealand. PRLaw had about 360 branded searches, while Eagles Eagles & Redpath had 230. PRLaw made up 19.8% of all Invercargill law firm searches we track, and Eagles Eagles & Redpath accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about Invercargill law firms, Eagles Eagles & Redpath appeared in three of the four answers and PRLaw in two. PRLaw was mentioned before Eagles Eagles & Redpath in two out of three answers.

Among Invercargill law firms in New Zealand in September 2026

Who do people search for more?

PRLaw, about 57% more searches than Eagles Eagles & Redpath

PRLaw 360 searchesEagles Eagles & Redpath 230 searches

Who does AI mention more?

Eagles Eagles & Redpath, mentioned in 3 of 4 answers, PRLaw in 2

Eagles Eagles & Redpath in 3 of 4PRLaw in 2 of 4

Who does AI recommend more?

PRLaw, named ahead of Eagles Eagles & Redpath in 2 of 3 answers

PRLaw first in 2Eagles Eagles & Redpath first in 1

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Top Invercargill law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Eagles Eagles & Redpath was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. PRLaw was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PRLaw was listed before Eagles Eagles & Redpath in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PRLaw1st
  2. Ward Adams Bryan-Lamb2nd
  3. Cruickshank Pryde3rd
  4. Eagles Eagles & Redpath4th
  5. Scholefield Law5th
  6. AWS Legal6th
  7. Mee & Henry7th
  8. French Burt Partners8th
  9. Walker Murdoch Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS Legal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cruickshank Pryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eagles Eagles & Redpath3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scholefield Law3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ward Adams Bryan-Lamb3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mee & Henry3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PRLaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • French Burt Partners1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker Murdoch Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Eagles Eagles & Redpath or PRLaw more popular in search?

This chart shows how often people search Google for Eagles Eagles & Redpath and PRLaw by name. Each line represents a brand's share of searches for all nine Invercargill law firms we track, month by month, from searches in New Zealand.

Eagles Eagles & Redpath and PRLaw among Invercargill law firms in New Zealand, by month

Share of searches by month for PRLaw, Eagles Eagles & Redpath. The figures are in the table below the chart.

View monthly share of searches table
MonthAWS LegalPRLawCruickshank PrydeEagles Eagles & RedpathWalker Murdoch LawScholefield LawFrench Burt PartnersWard Adams Bryan-LambMee & Henry
Oct 202521.9%17.2%26%7.7%7.1%5.3%5.9%5.9%3%
Nov 202522.7%20.1%23.2%8.2%7.7%5.7%4.1%5.2%3.1%
Dec 202517.9%22.2%22.8%9.9%9.3%5.6%4.3%4.9%3.1%
Jan 202620.3%18.2%23.6%8.8%10.1%6.1%2.7%6.8%3.4%
Feb 202621.2%17.1%24.7%7.6%9.4%8.2%2.9%5.9%2.9%
Mar 202626.7%16%22.3%9.2%8.7%5.3%3.9%4.9%2.9%
Apr 202623%16.8%25.5%11.8%6.2%6.8%3.1%3.7%3.1%
May 202621.9%20.2%20.2%15.7%5.6%5.1%3.4%4.5%3.4%
Jun 202624.5%18.1%21.6%11.3%7.4%5.4%2.9%4.9%3.9%
Jul 202623.3%14.8%25%13.1%6.8%6.3%4.5%3.4%2.8%
Aug 202622.9%16.5%18.8%13.5%8.8%6.5%4.7%4.7%3.5%
Sep 202623.6%19.8%17%12.6%9.9%4.9%4.4%4.4%3.3%

How has the Eagles Eagles & Redpath and PRLaw comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill law firms in September 2026?

2 changes

  1. In September 2026, PRLaw overtook Cruickshank Pryde to rank 2nd among Invercargill law firms in New Zealand, with 19.8% of the searches.

  2. In September 2026, Eagles Eagles & Redpath lost share of searches among Invercargill law firms in New Zealand, from 13.5% to 12.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Eagles Eagles & Redpath’s and PRLaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eagles Eagles & Redpath

4 branded search terms

  • eagles eagles & redpath
  • eagles eagles and redpath
  • eagles eagles redpath
  • eagles-eagles

PRLaw

3 branded search terms

  • pr law
  • prlaw
  • prlaw invercargill

How the Brand Demand Index is measured

Other head-to-heads among Invercargill law firms

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