How popular isPRLaw in search?
In August 2026, there were an estimated 600 branded searches for PRLaw in New Zealand which is down 7.7% over the last 11 months. PRLaw holds 15.3% estimated Share of Search among New Zealand invercargill law firms and is ranked 3rd of 8 competitors for search popularity.
AWS Legal36.9%
Cruickshank Pryde19.1%
PRLaw15.3%
Eagles Eagles & Redpath12%
Walker Murdoch Law5.6%
Mee & Henry4.1%
Ward Adams Bryan-Lamb4.1%
French Burt Partners3.1%
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Which invercargill law firms compete with PRLaw?
Share of Search by month for AWS Legal, Cruickshank Pryde, PRLaw, Eagles Eagles & Redpath, Walker Murdoch Law, Mee & Henry, Ward Adams Bryan-Lamb, French Burt Partners. The figures are in the table below the chart.
View monthly share of search table
| Month | AWS Legal | Cruickshank Pryde | PRLaw | Eagles Eagles & Redpath | Walker Murdoch Law | Mee & Henry | Ward Adams Bryan-Lamb | French Burt Partners |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.5% | 16.8% | 7% | 6% | 3.9% | 4.1% | 3.9% |
| Nov 2025 | 36% | 20.7% | 17.7% | 8.1% | 5.7% | 3.9% | 3.9% | 3.9% |
| Dec 2025 | 31% | 19.9% | 22.8% | 7.9% | 7% | 4.1% | 3.2% | 4.1% |
| Jan 2026 | 32% | 24.2% | 17.2% | 8.8% | 6.6% | 3.9% | 4.8% | 2.4% |
| Feb 2026 | 35.2% | 22% | 18.5% | 7.8% | 6.5% | 3.5% | 4% | 2.4% |
| Mar 2026 | 38.4% | 20.6% | 17.3% | 8.2% | 5.7% | 4.3% | 3.1% | 2.4% |
| Apr 2026 | 34.1% | 25.3% | 18.2% | 9.2% | 4.4% | 3.2% | 3.2% | 2.4% |
| May 2026 | 36.8% | 22.8% | 15.9% | 11% | 4.2% | 3.5% | 3% | 2.8% |
| Jun 2026 | 39.8% | 21.7% | 15.8% | 8.3% | 4.8% | 3.7% | 3.3% | 2.6% |
| Jul 2026 | 37.6% | 22% | 14% | 11.7% | 4.9% | 3.9% | 2.8% | 3.1% |
| Aug 2026 | 36.9% | 19.1% | 15.3% | 12% | 5.6% | 4.1% | 4.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.9% | 1.4K | 0% | -0.7 points | |
| 2, held 2nd | 19.1% | 750 | -11.8% | -2.9 points | |
| 3, held 3rd | 15.3% | 600 | +11.1% | +1.3 points | |
| 4, held 4th | 12% | 470 | +4.4% | +0.3 points | |
| 5, held 5th | 5.6% | 220 | +15.8% | +0.7 points | |
| 6, held 6th | 4.1% | 160 | +6.7% | +0.2 points | |
| 7, moved from 8th to 7th | 4.1% | 160 | +45.5% | +1.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 3.1% | 120 | 0% | -0.1 pointsmoved from 7th to 8th |
36.9%
held 1st · 1.4K estimated branded searches · 0% vs prior month · -0.7 points
19.1%
held 2nd · 750 estimated branded searches · -11.8% vs prior month · -2.9 points
3.
PRLaw15.3%
held 3rd · 600 estimated branded searches · +11.1% vs prior month · +1.3 points
held 4th · 470 estimated branded searches · +4.4% vs prior month · +0.3 points
5.6%
held 5th · 220 estimated branded searches · +15.8% vs prior month · +0.7 points
4.1%
held 6th · 160 estimated branded searches · +6.7% vs prior month · +0.2 points
4.1%
moved from 8th to 7th · 160 estimated branded searches · +45.5% vs prior month · +1.2 points
3.1%
moved from 7th to 8th · 120 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between PRLaw and its closest rivals
How has branded search demand for PRLaw changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PRLaw in New Zealand fell from 650 to 600.
- Across the 11 months ending August 2026, PRLaw’s estimated Share of Search among invercargill law firms in New Zealand decreased from 16.8% to 15.3%.
- Across the 11 months ending August 2026, PRLaw’s estimated Share of Search among invercargill law firms in New Zealand peaked at 22.8% in December 2025 and was lowest at 14% in July 2026.
How did search popularity change for New Zealand invercargill law firms in August 2026?
6 changes
In August 2026, Ward Adams Bryan-Lamb overtook French Burt Partners to rank 7th among invercargill law firms in New Zealand, at 4.1%.
In August 2026, PRLaw gained estimated Share of Search among invercargill law firms in New Zealand, from 14% to 15.3%.
In August 2026, Walker Murdoch Law gained estimated Share of Search among invercargill law firms in New Zealand, from 4.9% to 5.6%.
In August 2026, Cruickshank Pryde lost estimated Share of Search among invercargill law firms in New Zealand, from 22% to 19.1%.
In August 2026, AWS Legal lost estimated Share of Search among invercargill law firms in New Zealand, from 37.6% to 36.9%.
Mee & Henry’s estimated Share of Search among invercargill law firms in New Zealand has gained ground for 3 months in a row, from 3.5% to 4.1% in August 2026.
How is PRLaw measured?
Brandwave collects information about searches that people make online using PRLaw’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- pr law
- prlaw
- prlaw invercargill
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Is PRLaw your brand?
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