French Burt Partners vs PRLaw:Which is more popular by branded search in New Zealand?
In August 2026, PRLaw had more branded searches than French Burt Partners among invercargill law firms in New Zealand. PRLaw was estimated to have 600 branded searches compared to French Burt Partners’ 120, and held a 15.3% Share of Search versus French Burt Partners’ 3.1%.
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Which is more popular in search, French Burt Partners or PRLaw?
Compare Invercargill law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PRLaw, French Burt Partners. The figures are in the table below the chart.
View monthly share of search table
| Month | AWS Legal | Cruickshank Pryde | PRLaw | Eagles Eagles & Redpath | Walker Murdoch Law | Mee & Henry | Ward Adams Bryan-Lamb | French Burt Partners |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.5% | 16.8% | 7% | 6% | 3.9% | 4.1% | 3.9% |
| Nov 2025 | 36% | 20.7% | 17.7% | 8.1% | 5.7% | 3.9% | 3.9% | 3.9% |
| Dec 2025 | 31% | 19.9% | 22.8% | 7.9% | 7% | 4.1% | 3.2% | 4.1% |
| Jan 2026 | 32% | 24.2% | 17.2% | 8.8% | 6.6% | 3.9% | 4.8% | 2.4% |
| Feb 2026 | 35.2% | 22% | 18.5% | 7.8% | 6.5% | 3.5% | 4% | 2.4% |
| Mar 2026 | 38.4% | 20.6% | 17.3% | 8.2% | 5.7% | 4.3% | 3.1% | 2.4% |
| Apr 2026 | 34.1% | 25.3% | 18.2% | 9.2% | 4.4% | 3.2% | 3.2% | 2.4% |
| May 2026 | 36.8% | 22.8% | 15.9% | 11% | 4.2% | 3.5% | 3% | 2.8% |
| Jun 2026 | 39.8% | 21.7% | 15.8% | 8.3% | 4.8% | 3.7% | 3.3% | 2.6% |
| Jul 2026 | 37.6% | 22% | 14% | 11.7% | 4.9% | 3.9% | 2.8% | 3.1% |
| Aug 2026 | 36.9% | 19.1% | 15.3% | 12% | 5.6% | 4.1% | 4.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the French Burt Partners and PRLaw comparison changed over the last 12 months?
3 findings
- PRLaw was ahead of French Burt Partners in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, French Burt Partners’ estimated Share of Search among invercargill law firms in New Zealand moved from 3.9% to 3.1%, and its estimated monthly branded searches moved from 150 to 120.
- Across the 11 months ending August 2026, PRLaw’s estimated Share of Search among invercargill law firms in New Zealand moved from 16.8% to 15.3%, and its estimated monthly branded searches moved from 650 to 600.
How did search popularity change for New Zealand invercargill law firms in August 2026?
3 changes
In August 2026, Ward Adams Bryan-Lamb overtook French Burt Partners to rank 7th among invercargill law firms in New Zealand, at 4.1%.
In August 2026, PRLaw gained estimated Share of Search among invercargill law firms in New Zealand, from 14% to 15.3%.
Estimated monthly branded searches for French Burt Partners in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using French Burt Partners’ and PRLaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
French Burt Partners
3 branded search terms
- french burt partners
- french burt partners invercargill
- french burt partners solicitors
PRLaw
3 branded search terms
- pr law
- prlaw
- prlaw invercargill
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