AWS Legal vs Cruickshank Pryde:Which is more popular by branded search in New Zealand?
In August 2026, AWS Legal had more branded searches than Cruickshank Pryde among invercargill law firms in New Zealand. AWS Legal was estimated to have 1.4K branded searches compared to Cruickshank Pryde’s 750, and held a 36.9% Share of Search versus Cruickshank Pryde’s 19.1%.
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Which is more popular in search, AWS Legal or Cruickshank Pryde?
Compare Invercargill law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWS Legal, Cruickshank Pryde. The figures are in the table below the chart.
View monthly share of search table
| Month | AWS Legal | Cruickshank Pryde | PRLaw | Eagles Eagles & Redpath | Walker Murdoch Law | Mee & Henry | Ward Adams Bryan-Lamb | French Burt Partners |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.5% | 16.8% | 7% | 6% | 3.9% | 4.1% | 3.9% |
| Nov 2025 | 36% | 20.7% | 17.7% | 8.1% | 5.7% | 3.9% | 3.9% | 3.9% |
| Dec 2025 | 31% | 19.9% | 22.8% | 7.9% | 7% | 4.1% | 3.2% | 4.1% |
| Jan 2026 | 32% | 24.2% | 17.2% | 8.8% | 6.6% | 3.9% | 4.8% | 2.4% |
| Feb 2026 | 35.2% | 22% | 18.5% | 7.8% | 6.5% | 3.5% | 4% | 2.4% |
| Mar 2026 | 38.4% | 20.6% | 17.3% | 8.2% | 5.7% | 4.3% | 3.1% | 2.4% |
| Apr 2026 | 34.1% | 25.3% | 18.2% | 9.2% | 4.4% | 3.2% | 3.2% | 2.4% |
| May 2026 | 36.8% | 22.8% | 15.9% | 11% | 4.2% | 3.5% | 3% | 2.8% |
| Jun 2026 | 39.8% | 21.7% | 15.8% | 8.3% | 4.8% | 3.7% | 3.3% | 2.6% |
| Jul 2026 | 37.6% | 22% | 14% | 11.7% | 4.9% | 3.9% | 2.8% | 3.1% |
| Aug 2026 | 36.9% | 19.1% | 15.3% | 12% | 5.6% | 4.1% | 4.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AWS Legal and Cruickshank Pryde comparison changed over the last 12 months?
3 findings
- AWS Legal was ahead of Cruickshank Pryde in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among invercargill law firms in New Zealand moved from 36.8% to 36.9%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, Cruickshank Pryde’s estimated Share of Search among invercargill law firms in New Zealand moved from 21.5% to 19.1%, and its estimated monthly branded searches moved from 830 to 750.
How did search popularity change for New Zealand invercargill law firms in August 2026?
2 changes
In August 2026, Cruickshank Pryde lost estimated Share of Search among invercargill law firms in New Zealand, from 22% to 19.1%.
In August 2026, AWS Legal lost estimated Share of Search among invercargill law firms in New Zealand, from 37.6% to 36.9%.
How each brand is measured
Brandwave collects information about searches that people make online using AWS Legal’s and Cruickshank Pryde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Legal
6 branded search terms
- aws legal
- aws legal invercargill
- aws legal invercargill nz
- aws legal nz
- aws legal queenstown
- awslegal
Cruickshank Pryde
4 branded search terms
- cruickshank pryde
- cruickshank pryde invercargill
- cruickshank pryde law
- cruickshank pryde solicitors
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