Cruickshank Pryde vs Walker Murdoch Law:Which is more popular by branded search in New Zealand?
In August 2026, Cruickshank Pryde had more branded searches than Walker Murdoch Law among invercargill law firms in New Zealand. Cruickshank Pryde was estimated to have 750 branded searches compared to Walker Murdoch Law’s 220, and held a 19.1% Share of Search versus Walker Murdoch Law’s 5.6%.
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Which is more popular in search, Cruickshank Pryde or Walker Murdoch Law?
Compare Invercargill law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cruickshank Pryde, Walker Murdoch Law. The figures are in the table below the chart.
View monthly share of search table
| Month | AWS Legal | Cruickshank Pryde | PRLaw | Eagles Eagles & Redpath | Walker Murdoch Law | Mee & Henry | Ward Adams Bryan-Lamb | French Burt Partners |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.5% | 16.8% | 7% | 6% | 3.9% | 4.1% | 3.9% |
| Nov 2025 | 36% | 20.7% | 17.7% | 8.1% | 5.7% | 3.9% | 3.9% | 3.9% |
| Dec 2025 | 31% | 19.9% | 22.8% | 7.9% | 7% | 4.1% | 3.2% | 4.1% |
| Jan 2026 | 32% | 24.2% | 17.2% | 8.8% | 6.6% | 3.9% | 4.8% | 2.4% |
| Feb 2026 | 35.2% | 22% | 18.5% | 7.8% | 6.5% | 3.5% | 4% | 2.4% |
| Mar 2026 | 38.4% | 20.6% | 17.3% | 8.2% | 5.7% | 4.3% | 3.1% | 2.4% |
| Apr 2026 | 34.1% | 25.3% | 18.2% | 9.2% | 4.4% | 3.2% | 3.2% | 2.4% |
| May 2026 | 36.8% | 22.8% | 15.9% | 11% | 4.2% | 3.5% | 3% | 2.8% |
| Jun 2026 | 39.8% | 21.7% | 15.8% | 8.3% | 4.8% | 3.7% | 3.3% | 2.6% |
| Jul 2026 | 37.6% | 22% | 14% | 11.7% | 4.9% | 3.9% | 2.8% | 3.1% |
| Aug 2026 | 36.9% | 19.1% | 15.3% | 12% | 5.6% | 4.1% | 4.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Cruickshank Pryde and Walker Murdoch Law comparison changed over the last 12 months?
3 findings
- Cruickshank Pryde was ahead of Walker Murdoch Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cruickshank Pryde’s estimated Share of Search among invercargill law firms in New Zealand moved from 21.5% to 19.1%, and its estimated monthly branded searches moved from 830 to 750.
- Across the 11 months ending August 2026, Walker Murdoch Law’s estimated Share of Search among invercargill law firms in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 230 to 220.
How did search popularity change for New Zealand invercargill law firms in August 2026?
2 changes

In August 2026, Walker Murdoch Law gained estimated Share of Search among invercargill law firms in New Zealand, from 4.9% to 5.6%.

In August 2026, Cruickshank Pryde lost estimated Share of Search among invercargill law firms in New Zealand, from 22% to 19.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Cruickshank Pryde’s and Walker Murdoch Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cruickshank Pryde
4 branded search terms
- cruickshank pryde
- cruickshank pryde invercargill
- cruickshank pryde law
- cruickshank pryde solicitors
Walker Murdoch Law
2 branded search terms
- walker murdoch law
- walker murdoch law invercargill

Put your own brand in this comparison
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