AWS Legal vs PRLaw:Which is more popular by branded search in New Zealand?
In August 2026, AWS Legal had more branded searches than PRLaw among invercargill law firms in New Zealand. AWS Legal was estimated to have 1.4K branded searches compared to PRLaw’s 600, and held a 36.9% Share of Search versus PRLaw’s 15.3%.
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Which is more popular in search, AWS Legal or PRLaw?
Compare Invercargill law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWS Legal, PRLaw. The figures are in the table below the chart.
View monthly share of search table
| Month | AWS Legal | Cruickshank Pryde | PRLaw | Eagles Eagles & Redpath | Walker Murdoch Law | Mee & Henry | Ward Adams Bryan-Lamb | French Burt Partners |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.5% | 16.8% | 7% | 6% | 3.9% | 4.1% | 3.9% |
| Nov 2025 | 36% | 20.7% | 17.7% | 8.1% | 5.7% | 3.9% | 3.9% | 3.9% |
| Dec 2025 | 31% | 19.9% | 22.8% | 7.9% | 7% | 4.1% | 3.2% | 4.1% |
| Jan 2026 | 32% | 24.2% | 17.2% | 8.8% | 6.6% | 3.9% | 4.8% | 2.4% |
| Feb 2026 | 35.2% | 22% | 18.5% | 7.8% | 6.5% | 3.5% | 4% | 2.4% |
| Mar 2026 | 38.4% | 20.6% | 17.3% | 8.2% | 5.7% | 4.3% | 3.1% | 2.4% |
| Apr 2026 | 34.1% | 25.3% | 18.2% | 9.2% | 4.4% | 3.2% | 3.2% | 2.4% |
| May 2026 | 36.8% | 22.8% | 15.9% | 11% | 4.2% | 3.5% | 3% | 2.8% |
| Jun 2026 | 39.8% | 21.7% | 15.8% | 8.3% | 4.8% | 3.7% | 3.3% | 2.6% |
| Jul 2026 | 37.6% | 22% | 14% | 11.7% | 4.9% | 3.9% | 2.8% | 3.1% |
| Aug 2026 | 36.9% | 19.1% | 15.3% | 12% | 5.6% | 4.1% | 4.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AWS Legal and PRLaw comparison changed over the last 12 months?
3 findings
- AWS Legal was ahead of PRLaw in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among invercargill law firms in New Zealand moved from 36.8% to 36.9%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, PRLaw’s estimated Share of Search among invercargill law firms in New Zealand moved from 16.8% to 15.3%, and its estimated monthly branded searches moved from 650 to 600.
How did search popularity change for New Zealand invercargill law firms in August 2026?
2 changes
In August 2026, PRLaw gained estimated Share of Search among invercargill law firms in New Zealand, from 14% to 15.3%.
In August 2026, AWS Legal lost estimated Share of Search among invercargill law firms in New Zealand, from 37.6% to 36.9%.
How each brand is measured
Brandwave collects information about searches that people make online using AWS Legal’s and PRLaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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