AWS Legal vs Walker Murdoch Law:Which is more popular by branded search in New Zealand?
In August 2026, AWS Legal had more branded searches than Walker Murdoch Law among invercargill law firms in New Zealand. AWS Legal was estimated to have 1.4K branded searches compared to Walker Murdoch Law’s 220, and held a 36.9% Share of Search versus Walker Murdoch Law’s 5.6%.
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Which is more popular in search, AWS Legal or Walker Murdoch Law?
Compare Invercargill law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWS Legal, Walker Murdoch Law. The figures are in the table below the chart.
View monthly share of search table
| Month | AWS Legal | Cruickshank Pryde | PRLaw | Eagles Eagles & Redpath | Walker Murdoch Law | Mee & Henry | Ward Adams Bryan-Lamb | French Burt Partners |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.5% | 16.8% | 7% | 6% | 3.9% | 4.1% | 3.9% |
| Nov 2025 | 36% | 20.7% | 17.7% | 8.1% | 5.7% | 3.9% | 3.9% | 3.9% |
| Dec 2025 | 31% | 19.9% | 22.8% | 7.9% | 7% | 4.1% | 3.2% | 4.1% |
| Jan 2026 | 32% | 24.2% | 17.2% | 8.8% | 6.6% | 3.9% | 4.8% | 2.4% |
| Feb 2026 | 35.2% | 22% | 18.5% | 7.8% | 6.5% | 3.5% | 4% | 2.4% |
| Mar 2026 | 38.4% | 20.6% | 17.3% | 8.2% | 5.7% | 4.3% | 3.1% | 2.4% |
| Apr 2026 | 34.1% | 25.3% | 18.2% | 9.2% | 4.4% | 3.2% | 3.2% | 2.4% |
| May 2026 | 36.8% | 22.8% | 15.9% | 11% | 4.2% | 3.5% | 3% | 2.8% |
| Jun 2026 | 39.8% | 21.7% | 15.8% | 8.3% | 4.8% | 3.7% | 3.3% | 2.6% |
| Jul 2026 | 37.6% | 22% | 14% | 11.7% | 4.9% | 3.9% | 2.8% | 3.1% |
| Aug 2026 | 36.9% | 19.1% | 15.3% | 12% | 5.6% | 4.1% | 4.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AWS Legal and Walker Murdoch Law comparison changed over the last 12 months?
3 findings
- AWS Legal was ahead of Walker Murdoch Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among invercargill law firms in New Zealand moved from 36.8% to 36.9%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, Walker Murdoch Law’s estimated Share of Search among invercargill law firms in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 230 to 220.
How did search popularity change for New Zealand invercargill law firms in August 2026?
2 changes
In August 2026, Walker Murdoch Law gained estimated Share of Search among invercargill law firms in New Zealand, from 4.9% to 5.6%.
In August 2026, AWS Legal lost estimated Share of Search among invercargill law firms in New Zealand, from 37.6% to 36.9%.
How each brand is measured
Brandwave collects information about searches that people make online using AWS Legal’s and Walker Murdoch Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Legal
6 branded search terms
- aws legal
- aws legal invercargill
- aws legal invercargill nz
- aws legal nz
- aws legal queenstown
- awslegal
Walker Murdoch Law
2 branded search terms
- walker murdoch law
- walker murdoch law invercargill
Put your own brand in this comparison
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