PRLaw vs Scholefield Law:Which is more popular?
In September 2026, PRLaw had more branded searches than Scholefield Law among Invercargill law firms in New Zealand. PRLaw had about 360 branded searches, while Scholefield Law had 90. PRLaw made up 19.8% of all Invercargill law firm searches we track, and Scholefield Law accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about Invercargill law firms, Scholefield Law appeared in three of the four answers and PRLaw in two. PRLaw was mentioned before Scholefield Law in two out of three answers.
Who do people search for more?
PRLaw, about 4 searches for every 1 for Scholefield Law
Who does AI mention more?
Scholefield Law, mentioned in 3 of 4 answers, PRLaw in 2
Who does AI recommend more?
PRLaw, named ahead of Scholefield Law in 2 of 3 answers
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Top Invercargill law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Scholefield Law was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. PRLaw was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PRLaw was listed before Scholefield Law in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AWS Legal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cruickshank Pryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eagles Eagles & Redpath3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Scholefield Law3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ward Adams Bryan-Lamb3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mee & Henry3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- PRLaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
French Burt Partners1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Walker Murdoch Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best law firms in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best law firm in Invercargill, New Zealand for property matters?”
Searched Google, AI Overview
“invercargill law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property lawyer invercargill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is PRLaw or Scholefield Law more popular in search?
This chart shows how often people search Google for PRLaw and Scholefield Law by name. Each line represents a brand's share of searches for all nine Invercargill law firms we track, month by month, from searches in New Zealand.
Share of searches by month for PRLaw, Scholefield Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | AWS Legal | PRLaw | Cruickshank Pryde | Eagles Eagles & Redpath | Walker Murdoch Law | Scholefield Law | French Burt Partners | Ward Adams Bryan-Lamb | Mee & Henry |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 17.2% | 26% | 7.7% | 7.1% | 5.3% | 5.9% | 5.9% | 3% |
| Nov 2025 | 22.7% | 20.1% | 23.2% | 8.2% | 7.7% | 5.7% | 4.1% | 5.2% | 3.1% |
| Dec 2025 | 17.9% | 22.2% | 22.8% | 9.9% | 9.3% | 5.6% | 4.3% | 4.9% | 3.1% |
| Jan 2026 | 20.3% | 18.2% | 23.6% | 8.8% | 10.1% | 6.1% | 2.7% | 6.8% | 3.4% |
| Feb 2026 | 21.2% | 17.1% | 24.7% | 7.6% | 9.4% | 8.2% | 2.9% | 5.9% | 2.9% |
| Mar 2026 | 26.7% | 16% | 22.3% | 9.2% | 8.7% | 5.3% | 3.9% | 4.9% | 2.9% |
| Apr 2026 | 23% | 16.8% | 25.5% | 11.8% | 6.2% | 6.8% | 3.1% | 3.7% | 3.1% |
| May 2026 | 21.9% | 20.2% | 20.2% | 15.7% | 5.6% | 5.1% | 3.4% | 4.5% | 3.4% |
| Jun 2026 | 24.5% | 18.1% | 21.6% | 11.3% | 7.4% | 5.4% | 2.9% | 4.9% | 3.9% |
| Jul 2026 | 23.3% | 14.8% | 25% | 13.1% | 6.8% | 6.3% | 4.5% | 3.4% | 2.8% |
| Aug 2026 | 22.9% | 16.5% | 18.8% | 13.5% | 8.8% | 6.5% | 4.7% | 4.7% | 3.5% |
| Sep 2026 | 23.6% | 19.8% | 17% | 12.6% | 9.9% | 4.9% | 4.4% | 4.4% | 3.3% |
How has the PRLaw and Scholefield Law comparison changed over the last 12 months?
3 findings
- PRLaw was ahead of Scholefield Law in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PRLaw’s share of searches among Invercargill law firms in New Zealand moved from 17.2% to 19.8%, and its estimated monthly branded searches moved from 290 to 360.
- Across the 12 months ending September 2026, Scholefield Law’s share of searches among Invercargill law firms in New Zealand moved from 5.3% to 4.9%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand Invercargill law firms in September 2026?
2 changes
In September 2026, PRLaw overtook Cruickshank Pryde to rank 2nd among Invercargill law firms in New Zealand, with 19.8% of the searches.
In September 2026, Scholefield Law lost share of searches among Invercargill law firms in New Zealand, from 6.5% to 4.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using PRLaw’s and Scholefield Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PRLaw
3 branded search terms
- pr law
- prlaw
- prlaw invercargill
Scholefield Law
1 branded search term
- scholefield law
Other head-to-heads among Invercargill law firms
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