PRLaw vs Walker Murdoch Law:Which is more popular by branded search in New Zealand?
In August 2026, PRLaw had more branded searches than Walker Murdoch Law among invercargill law firms in New Zealand. PRLaw was estimated to have 600 branded searches compared to Walker Murdoch Law’s 220, and held a 15.3% Share of Search versus Walker Murdoch Law’s 5.6%.
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Which is more popular in search, PRLaw or Walker Murdoch Law?
Compare Invercargill law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PRLaw, Walker Murdoch Law. The figures are in the table below the chart.
View monthly share of search table
| Month | AWS Legal | Cruickshank Pryde | PRLaw | Eagles Eagles & Redpath | Walker Murdoch Law | Mee & Henry | Ward Adams Bryan-Lamb | French Burt Partners |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 21.5% | 16.8% | 7% | 6% | 3.9% | 4.1% | 3.9% |
| Nov 2025 | 36% | 20.7% | 17.7% | 8.1% | 5.7% | 3.9% | 3.9% | 3.9% |
| Dec 2025 | 31% | 19.9% | 22.8% | 7.9% | 7% | 4.1% | 3.2% | 4.1% |
| Jan 2026 | 32% | 24.2% | 17.2% | 8.8% | 6.6% | 3.9% | 4.8% | 2.4% |
| Feb 2026 | 35.2% | 22% | 18.5% | 7.8% | 6.5% | 3.5% | 4% | 2.4% |
| Mar 2026 | 38.4% | 20.6% | 17.3% | 8.2% | 5.7% | 4.3% | 3.1% | 2.4% |
| Apr 2026 | 34.1% | 25.3% | 18.2% | 9.2% | 4.4% | 3.2% | 3.2% | 2.4% |
| May 2026 | 36.8% | 22.8% | 15.9% | 11% | 4.2% | 3.5% | 3% | 2.8% |
| Jun 2026 | 39.8% | 21.7% | 15.8% | 8.3% | 4.8% | 3.7% | 3.3% | 2.6% |
| Jul 2026 | 37.6% | 22% | 14% | 11.7% | 4.9% | 3.9% | 2.8% | 3.1% |
| Aug 2026 | 36.9% | 19.1% | 15.3% | 12% | 5.6% | 4.1% | 4.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the PRLaw and Walker Murdoch Law comparison changed over the last 12 months?
3 findings
- PRLaw was ahead of Walker Murdoch Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PRLaw’s estimated Share of Search among invercargill law firms in New Zealand moved from 16.8% to 15.3%, and its estimated monthly branded searches moved from 650 to 600.
- Across the 11 months ending August 2026, Walker Murdoch Law’s estimated Share of Search among invercargill law firms in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 230 to 220.
How did search popularity change for New Zealand invercargill law firms in August 2026?
2 changes
In August 2026, PRLaw gained estimated Share of Search among invercargill law firms in New Zealand, from 14% to 15.3%.
In August 2026, Walker Murdoch Law gained estimated Share of Search among invercargill law firms in New Zealand, from 4.9% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using PRLaw’s and Walker Murdoch Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PRLaw
3 branded search terms
- pr law
- prlaw
- prlaw invercargill
Walker Murdoch Law
2 branded search terms
- walker murdoch law
- walker murdoch law invercargill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.