Brandwave

Cruickshank Pryde vs Scholefield Law:Which is more popular?

In September 2026, Cruickshank Pryde had more branded searches than Scholefield Law among Invercargill law firms in New Zealand. Cruickshank Pryde had about 310 branded searches, while Scholefield Law had 90. Cruickshank Pryde made up 17% of all Invercargill law firm searches we track, and Scholefield Law accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about Invercargill law firms, Cruickshank Pryde and Scholefield Law each appeared in three of the four answers. Cruickshank Pryde was mentioned before Scholefield Law in two out of three answers.

Among Invercargill law firms in New Zealand in September 2026

Who do people search for more?

Cruickshank Pryde, about 3 searches for every 1 for Scholefield Law

Cruickshank Pryde 310 searchesScholefield Law 90 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Cruickshank Pryde in 3 of 4Scholefield Law in 3 of 4

Who does AI recommend more?

Cruickshank Pryde, named ahead of Scholefield Law in 2 of 3 answers

Cruickshank Pryde first in 2Scholefield Law first in 1

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Top Invercargill law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cruickshank Pryde and Scholefield Law were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cruickshank Pryde was listed before Scholefield Law in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PRLaw1st
  2. Ward Adams Bryan-Lamb2nd
  3. Cruickshank Pryde3rd
  4. Eagles Eagles & Redpath4th
  5. Scholefield Law5th
  6. AWS Legal6th
  7. Mee & Henry7th
  8. French Burt Partners8th
  9. Walker Murdoch Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS Legal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cruickshank Pryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eagles Eagles & Redpath3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Scholefield Law3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ward Adams Bryan-Lamb3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mee & Henry3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PRLaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • French Burt Partners1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker Murdoch Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cruickshank Pryde or Scholefield Law more popular in search?

This chart shows how often people search Google for Cruickshank Pryde and Scholefield Law by name. Each line represents a brand's share of searches for all nine Invercargill law firms we track, month by month, from searches in New Zealand.

Cruickshank Pryde and Scholefield Law among Invercargill law firms in New Zealand, by month

Share of searches by month for Cruickshank Pryde, Scholefield Law. The figures are in the table below the chart.

View monthly share of searches table
MonthAWS LegalPRLawCruickshank PrydeEagles Eagles & RedpathWalker Murdoch LawScholefield LawFrench Burt PartnersWard Adams Bryan-LambMee & Henry
Oct 202521.9%17.2%26%7.7%7.1%5.3%5.9%5.9%3%
Nov 202522.7%20.1%23.2%8.2%7.7%5.7%4.1%5.2%3.1%
Dec 202517.9%22.2%22.8%9.9%9.3%5.6%4.3%4.9%3.1%
Jan 202620.3%18.2%23.6%8.8%10.1%6.1%2.7%6.8%3.4%
Feb 202621.2%17.1%24.7%7.6%9.4%8.2%2.9%5.9%2.9%
Mar 202626.7%16%22.3%9.2%8.7%5.3%3.9%4.9%2.9%
Apr 202623%16.8%25.5%11.8%6.2%6.8%3.1%3.7%3.1%
May 202621.9%20.2%20.2%15.7%5.6%5.1%3.4%4.5%3.4%
Jun 202624.5%18.1%21.6%11.3%7.4%5.4%2.9%4.9%3.9%
Jul 202623.3%14.8%25%13.1%6.8%6.3%4.5%3.4%2.8%
Aug 202622.9%16.5%18.8%13.5%8.8%6.5%4.7%4.7%3.5%
Sep 202623.6%19.8%17%12.6%9.9%4.9%4.4%4.4%3.3%

How has the Cruickshank Pryde and Scholefield Law comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill law firms in September 2026?

3 changes

  1. In September 2026, PRLaw overtook Cruickshank Pryde to rank 2nd among Invercargill law firms in New Zealand, with 19.8% of the searches.

  2. In September 2026, Cruickshank Pryde lost share of searches among Invercargill law firms in New Zealand, from 18.8% to 17%.

  3. In September 2026, Scholefield Law lost share of searches among Invercargill law firms in New Zealand, from 6.5% to 4.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cruickshank Pryde’s and Scholefield Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cruickshank Pryde

4 branded search terms

  • cruickshank pryde
  • cruickshank pryde invercargill
  • cruickshank pryde law
  • cruickshank pryde solicitors

Scholefield Law

1 branded search term

  • scholefield law

How the Brand Demand Index is measured

Other head-to-heads among Invercargill law firms

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