Brandwave

AWS Legal vs Mactodd Lawyers:Which is more popular?

In September 2026, AWS Legal had more branded searches than Mactodd Lawyers among Queenstown law firms in New Zealand. AWS Legal had about 120 branded searches, while Mactodd Lawyers had 110. AWS Legal made up 14.1% of all Queenstown law firm searches we track, and Mactodd Lawyers accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about Queenstown law firms, Mactodd Lawyers appeared in all four answers and AWS Legal in two. Mactodd Lawyers was mentioned before AWS Legal in two out of three answers.

Among Queenstown law firms in New Zealand in September 2026

Who do people search for more?

AWS Legal, about 9% more searches than Mactodd Lawyers

AWS Legal 120 searchesMactodd Lawyers 110 searches

Who does AI mention more?

Mactodd Lawyers, mentioned in every answer we collected

Mactodd Lawyers in 4 of 4AWS Legal in 2 of 4

Who does AI recommend more?

Mactodd Lawyers, named ahead of AWS Legal in 2 of 3 answers

Mactodd Lawyers first in 2AWS Legal first in 1

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Top Queenstown law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mactodd Lawyers appeared in all four answers. AWS Legal was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mactodd Lawyers was listed before AWS Legal in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Walker1st
  2. Mactodd Lawyers2nd
  3. Anderson Lloyd3rd
  4. AWS Legal4th
  5. Duncan Cotterill–
  6. Wynn Williams–
  7. Goldman Legal–
  8. Parker Cowan Lawyers–
  9. Queenstown Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AWS Legal or Mactodd Lawyers more popular in search?

This chart shows how often people search Google for AWS Legal and Mactodd Lawyers by name. Each line represents a brand's share of searches for all nine Queenstown law firms we track, month by month, from searches in New Zealand.

AWS Legal and Mactodd Lawyers among Queenstown law firms in New Zealand, by month

Share of searches by month for AWS Legal, Mactodd Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthTodd WalkerAnderson LloydDuncan CotterillAWS LegalMactodd LawyersWynn WilliamsGoldman LegalParker Cowan LawyersQueenstown Law
Oct 202522.4%12.1%15.5%13.8%15.5%10.3%3.4%3.4%3.4%
Nov 202520.6%23.5%11.8%11.8%16.2%7.4%2.9%2.9%2.9%
Dec 202531.4%14.3%11.4%14.3%15.7%4.3%2.9%2.9%2.9%
Jan 202624.6%18%6.6%13.1%23%6.6%3.3%3.3%1.6%
Feb 202628.7%20%10%13.8%13.8%5%3.8%2.5%2.5%
Mar 202625.8%20.4%8.6%10.8%15.1%8.6%3.2%2.2%5.4%
Apr 202623%18.4%10.3%14.9%19.5%8%2.3%2.3%1.1%
May 202628.9%14.5%13.3%14.5%13.3%8.4%3.6%2.4%1.2%
Jun 202633.3%12.8%12.8%15.4%14.1%3.8%2.6%2.6%2.6%
Jul 202627.7%18.1%8.4%14.5%13.3%6%3.6%2.4%6%
Aug 202625.3%16.1%16.1%12.6%16.1%4.6%3.4%2.3%3.4%
Sep 202629.4%16.5%15.3%14.1%12.9%4.7%2.4%2.4%2.4%

How has the AWS Legal and Mactodd Lawyers comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: AWS Legal took it in May 2026, Mactodd Lawyers took it in August 2026, AWS Legal took it in September 2026.
  • Across the 12 months ending September 2026, AWS Legal’s share of searches among Queenstown law firms in New Zealand moved from 13.8% to 14.1%, and its estimated monthly branded searches moved from 80 to 120.
  • Across the 12 months ending September 2026, Mactodd Lawyers’ share of searches among Queenstown law firms in New Zealand moved from 15.5% to 12.9%, and its estimated monthly branded searches moved from 90 to 110.

How did search popularity change for New Zealand Queenstown law firms in September 2026?

2 changes

  1. In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.

  2. In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using AWS Legal’s and Mactodd Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Legal

3 branded search terms

  • aws legal
  • aws legal queenstown
  • awslegal

Mactodd Lawyers

2 branded search terms

  • mactodd lawyers
  • mactodd lawyers queenstown

How the Brand Demand Index is measured

Other head-to-heads among Queenstown law firms

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