Brandwave

AWS Legal vs Todd Walker:Which is more popular?

In September 2026, Todd Walker had more branded searches than AWS Legal among Queenstown law firms in New Zealand. Todd Walker had about 250 branded searches, while AWS Legal had 120. Todd Walker made up 29.4% of all Queenstown law firm searches we track, and AWS Legal accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about Queenstown law firms, Todd Walker appeared in all four answers and AWS Legal in two. Todd Walker was mentioned before AWS Legal in every answer.

Among Queenstown law firms in New Zealand in September 2026

Who do people search for more?

Todd Walker, about 2 searches for every 1 for AWS Legal

Todd Walker 250 searchesAWS Legal 120 searches

Who does AI mention more?

Todd Walker, mentioned in every answer we collected

Todd Walker in 4 of 4AWS Legal in 2 of 4

Who does AI recommend more?

Todd Walker, named ahead of AWS Legal in every answer

Todd Walker first in 3AWS Legal never first

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Top Queenstown law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Todd Walker appeared in all four answers. AWS Legal was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Todd Walker was listed before AWS Legal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Walker1st
  2. Mactodd Lawyers2nd
  3. Anderson Lloyd3rd
  4. AWS Legal4th
  5. Duncan Cotterill–
  6. Wynn Williams–
  7. Goldman Legal–
  8. Parker Cowan Lawyers–
  9. Queenstown Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AWS Legal or Todd Walker more popular in search?

This chart shows how often people search Google for AWS Legal and Todd Walker by name. Each line represents a brand's share of searches for all nine Queenstown law firms we track, month by month, from searches in New Zealand.

AWS Legal and Todd Walker among Queenstown law firms in New Zealand, by month

Share of searches by month for Todd Walker, AWS Legal. The figures are in the table below the chart.

View monthly share of searches table
MonthTodd WalkerAnderson LloydDuncan CotterillAWS LegalMactodd LawyersWynn WilliamsGoldman LegalParker Cowan LawyersQueenstown Law
Oct 202522.4%12.1%15.5%13.8%15.5%10.3%3.4%3.4%3.4%
Nov 202520.6%23.5%11.8%11.8%16.2%7.4%2.9%2.9%2.9%
Dec 202531.4%14.3%11.4%14.3%15.7%4.3%2.9%2.9%2.9%
Jan 202624.6%18%6.6%13.1%23%6.6%3.3%3.3%1.6%
Feb 202628.7%20%10%13.8%13.8%5%3.8%2.5%2.5%
Mar 202625.8%20.4%8.6%10.8%15.1%8.6%3.2%2.2%5.4%
Apr 202623%18.4%10.3%14.9%19.5%8%2.3%2.3%1.1%
May 202628.9%14.5%13.3%14.5%13.3%8.4%3.6%2.4%1.2%
Jun 202633.3%12.8%12.8%15.4%14.1%3.8%2.6%2.6%2.6%
Jul 202627.7%18.1%8.4%14.5%13.3%6%3.6%2.4%6%
Aug 202625.3%16.1%16.1%12.6%16.1%4.6%3.4%2.3%3.4%
Sep 202629.4%16.5%15.3%14.1%12.9%4.7%2.4%2.4%2.4%

How has the AWS Legal and Todd Walker comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown law firms in September 2026?

2 changes

  1. In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.

  2. In September 2026, Todd Walker gained share of searches among Queenstown law firms in New Zealand, from 25.3% to 29.4%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using AWS Legal’s and Todd Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Legal

3 branded search terms

  • aws legal
  • aws legal queenstown
  • awslegal

Todd Walker

6 branded search terms

  • todd & walker
  • todd and walker
  • todd walker
  • todd walker law
  • todd walker queenstown
  • toddwalker

How the Brand Demand Index is measured

Other head-to-heads among Queenstown law firms

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