Anderson Lloyd vs Mactodd Lawyers:Which is more popular?
In September 2026, Anderson Lloyd had more branded searches than Mactodd Lawyers among Queenstown law firms in New Zealand. Anderson Lloyd had about 140 branded searches, while Mactodd Lawyers had 110. Anderson Lloyd made up 16.5% of all Queenstown law firm searches we track, and Mactodd Lawyers accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about Queenstown law firms, Mactodd Lawyers appeared in all four answers and Anderson Lloyd in three. Mactodd Lawyers was mentioned before Anderson Lloyd in two out of three answers.
Who do people search for more?
Anderson Lloyd, about 27% more searches than Mactodd Lawyers
Who does AI mention more?
Mactodd Lawyers, mentioned in every answer we collected
Who does AI recommend more?
Mactodd Lawyers, named ahead of Anderson Lloyd in 2 of 3 answers
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Top Queenstown law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mactodd Lawyers appeared in all four answers. Anderson Lloyd was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mactodd Lawyers was listed before Anderson Lloyd in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Queenstown law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best law firms in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best law firm in Queenstown, New Zealand for a legal matter?”
Searched Google, AI Overview
“family lawyer queenstown”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“law firm queenstown”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Anderson Lloyd or Mactodd Lawyers more popular in search?
This chart shows how often people search Google for Anderson Lloyd and Mactodd Lawyers by name. Each line represents a brand's share of searches for all nine Queenstown law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Anderson Lloyd, Mactodd Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Todd Walker | Anderson Lloyd | Duncan Cotterill | AWS Legal | Mactodd Lawyers | Wynn Williams | Goldman Legal | Parker Cowan Lawyers | Queenstown Law |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.1% | 15.5% | 13.8% | 15.5% | 10.3% | 3.4% | 3.4% | 3.4% |
| Nov 2025 | 20.6% | 23.5% | 11.8% | 11.8% | 16.2% | 7.4% | 2.9% | 2.9% | 2.9% |
| Dec 2025 | 31.4% | 14.3% | 11.4% | 14.3% | 15.7% | 4.3% | 2.9% | 2.9% | 2.9% |
| Jan 2026 | 24.6% | 18% | 6.6% | 13.1% | 23% | 6.6% | 3.3% | 3.3% | 1.6% |
| Feb 2026 | 28.7% | 20% | 10% | 13.8% | 13.8% | 5% | 3.8% | 2.5% | 2.5% |
| Mar 2026 | 25.8% | 20.4% | 8.6% | 10.8% | 15.1% | 8.6% | 3.2% | 2.2% | 5.4% |
| Apr 2026 | 23% | 18.4% | 10.3% | 14.9% | 19.5% | 8% | 2.3% | 2.3% | 1.1% |
| May 2026 | 28.9% | 14.5% | 13.3% | 14.5% | 13.3% | 8.4% | 3.6% | 2.4% | 1.2% |
| Jun 2026 | 33.3% | 12.8% | 12.8% | 15.4% | 14.1% | 3.8% | 2.6% | 2.6% | 2.6% |
| Jul 2026 | 27.7% | 18.1% | 8.4% | 14.5% | 13.3% | 6% | 3.6% | 2.4% | 6% |
| Aug 2026 | 25.3% | 16.1% | 16.1% | 12.6% | 16.1% | 4.6% | 3.4% | 2.3% | 3.4% |
| Sep 2026 | 29.4% | 16.5% | 15.3% | 14.1% | 12.9% | 4.7% | 2.4% | 2.4% | 2.4% |
How has the Anderson Lloyd and Mactodd Lawyers comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 12 months ending September 2026: Anderson Lloyd took it in November 2025, Mactodd Lawyers took it in December 2025, Anderson Lloyd took it in February 2026, Mactodd Lawyers took it in April 2026, Anderson Lloyd took it in May 2026, Mactodd Lawyers took it in June 2026, Anderson Lloyd took it in July 2026.
- Across the 12 months ending September 2026, Anderson Lloyd’s share of searches among Queenstown law firms in New Zealand moved from 12.1% to 16.5%, and its estimated monthly branded searches moved from 70 to 140.
- Across the 12 months ending September 2026, Mactodd Lawyers’ share of searches among Queenstown law firms in New Zealand moved from 15.5% to 12.9%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand Queenstown law firms in September 2026?
3 changes
In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.
In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.
Estimated monthly branded searches for Anderson Lloyd in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Anderson Lloyd’s and Mactodd Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anderson Lloyd
5 branded search terms
- Anderson Lloyd
- anderson lloyd lawyers
- anderson lloyd queenstown
- anderson lloyd solicitors
- andersonlloyd
Mactodd Lawyers
2 branded search terms
- mactodd lawyers
- mactodd lawyers queenstown
Other head-to-heads among Queenstown law firms
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