Brandwave

Anderson Lloyd vs AWS Legal:Which is more popular?

In September 2026, Anderson Lloyd had more branded searches than AWS Legal among Queenstown law firms in New Zealand. Anderson Lloyd had about 140 branded searches, while AWS Legal had 120. Anderson Lloyd made up 16.5% of all Queenstown law firm searches we track, and AWS Legal accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about Queenstown law firms, Anderson Lloyd appeared in three of the four answers and AWS Legal in two. Anderson Lloyd was mentioned before AWS Legal in two out of three answers.

Among Queenstown law firms in New Zealand in September 2026

Who do people search for more?

Anderson Lloyd, about 17% more searches than AWS Legal

Anderson Lloyd 140 searchesAWS Legal 120 searches

Who does AI mention more?

Anderson Lloyd, mentioned in 3 of 4 answers, AWS Legal in 2

Anderson Lloyd in 3 of 4AWS Legal in 2 of 4

Who does AI recommend more?

Anderson Lloyd, named ahead of AWS Legal in 2 of 3 answers

Anderson Lloyd first in 2AWS Legal first in 1

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Top Queenstown law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Anderson Lloyd was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. AWS Legal was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Anderson Lloyd was listed before AWS Legal in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Walker1st
  2. Mactodd Lawyers2nd
  3. Anderson Lloyd3rd
  4. AWS Legal4th
  5. Duncan Cotterill–
  6. Wynn Williams–
  7. Goldman Legal–
  8. Parker Cowan Lawyers–
  9. Queenstown Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anderson Lloyd or AWS Legal more popular in search?

This chart shows how often people search Google for Anderson Lloyd and AWS Legal by name. Each line represents a brand's share of searches for all nine Queenstown law firms we track, month by month, from searches in New Zealand.

Anderson Lloyd and AWS Legal among Queenstown law firms in New Zealand, by month

Share of searches by month for Anderson Lloyd, AWS Legal. The figures are in the table below the chart.

View monthly share of searches table
MonthTodd WalkerAnderson LloydDuncan CotterillAWS LegalMactodd LawyersWynn WilliamsGoldman LegalParker Cowan LawyersQueenstown Law
Oct 202522.4%12.1%15.5%13.8%15.5%10.3%3.4%3.4%3.4%
Nov 202520.6%23.5%11.8%11.8%16.2%7.4%2.9%2.9%2.9%
Dec 202531.4%14.3%11.4%14.3%15.7%4.3%2.9%2.9%2.9%
Jan 202624.6%18%6.6%13.1%23%6.6%3.3%3.3%1.6%
Feb 202628.7%20%10%13.8%13.8%5%3.8%2.5%2.5%
Mar 202625.8%20.4%8.6%10.8%15.1%8.6%3.2%2.2%5.4%
Apr 202623%18.4%10.3%14.9%19.5%8%2.3%2.3%1.1%
May 202628.9%14.5%13.3%14.5%13.3%8.4%3.6%2.4%1.2%
Jun 202633.3%12.8%12.8%15.4%14.1%3.8%2.6%2.6%2.6%
Jul 202627.7%18.1%8.4%14.5%13.3%6%3.6%2.4%6%
Aug 202625.3%16.1%16.1%12.6%16.1%4.6%3.4%2.3%3.4%
Sep 202629.4%16.5%15.3%14.1%12.9%4.7%2.4%2.4%2.4%

How has the Anderson Lloyd and AWS Legal comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Anderson Lloyd took it in November 2025, AWS Legal took it in June 2026, Anderson Lloyd took it in July 2026.
  • Across the 12 months ending September 2026, Anderson Lloyd’s share of searches among Queenstown law firms in New Zealand moved from 12.1% to 16.5%, and its estimated monthly branded searches moved from 70 to 140.
  • Across the 12 months ending September 2026, AWS Legal’s share of searches among Queenstown law firms in New Zealand moved from 13.8% to 14.1%, and its estimated monthly branded searches moved from 80 to 120.

How did search popularity change for New Zealand Queenstown law firms in September 2026?

2 changes

  1. In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.

  2. Estimated monthly branded searches for Anderson Lloyd in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Anderson Lloyd’s and AWS Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anderson Lloyd

5 branded search terms

  • Anderson Lloyd
  • anderson lloyd lawyers
  • anderson lloyd queenstown
  • anderson lloyd solicitors
  • andersonlloyd

AWS Legal

3 branded search terms

  • aws legal
  • aws legal queenstown
  • awslegal

How the Brand Demand Index is measured

Other head-to-heads among Queenstown law firms

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