AWS Legal vs Wynn Williams:Which is more popular by branded search in New Zealand?
In August 2026, Wynn Williams had more branded searches than AWS Legal among queenstown law firms in New Zealand. Wynn Williams was estimated to have 2.2K branded searches compared to AWS Legal’s 1.4K, and held a 16.5% Share of Search versus AWS Legal’s 10.7%.
Follow AWS Legal vs Wynn Williams and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AWS Legal or Wynn Williams?
Compare Queenstown law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wynn Williams, AWS Legal. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Anderson Lloyd | Wynn Williams | AWS Legal | Todd Walker | Queenstown Law | Goldman Legal | Parker Cowan Lawyers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 20.2% | 18.4% | 11.9% | 6.1% | 0.59% | 0.5% | 0.42% |
| Nov 2025 | 40% | 22.5% | 18.1% | 11.8% | 6.5% | 0.56% | 0.32% | 0.24% |
| Dec 2025 | 35.6% | 23.9% | 18.6% | 10.9% | 9.8% | 0.51% | 0.41% | 0.31% |
| Jan 2026 | 41% | 20.5% | 20.6% | 10.5% | 6.2% | 0.5% | 0.5% | 0.3% |
| Feb 2026 | 39.6% | 22.5% | 20% | 10.3% | 6.3% | 0.55% | 0.63% | 0.31% |
| Mar 2026 | 39% | 25.7% | 20.7% | 8.5% | 5% | 0.64% | 0.27% | 0.18% |
| Apr 2026 | 43.4% | 20.5% | 18.7% | 10.4% | 6% | 0.37% | 0.45% | 0.15% |
| May 2026 | 43% | 20.7% | 18.3% | 11.1% | 5.7% | 0.35% | 0.56% | 0.28% |
| Jun 2026 | 40.5% | 20.1% | 17.9% | 14.3% | 6.2% | 0.55% | 0.31% | 0.24% |
| Jul 2026 | 39.7% | 23.8% | 18% | 11.6% | 5.4% | 0.88% | 0.48% | 0.16% |
| Aug 2026 | 43.9% | 22% | 16.5% | 10.7% | 5.7% | 0.52% | 0.44% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the AWS Legal and Wynn Williams comparison changed over the last 12 months?
3 findings
- Wynn Williams was ahead of AWS Legal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand moved from 11.9% to 10.7%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among queenstown law firms in New Zealand moved from 18.4% to 16.5%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand queenstown law firms in August 2026?
2 changes
In August 2026, Wynn Williams lost estimated Share of Search among queenstown law firms in New Zealand, from 18% to 16.5%.
In August 2026, AWS Legal lost estimated Share of Search among queenstown law firms in New Zealand, from 11.6% to 10.7%.
How each brand is measured
Brandwave collects information about searches that people make online using AWS Legal’s and Wynn Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Legal
6 branded search terms
- aws legal
- aws legal invercargill
- aws legal invercargill nz
- aws legal nz
- aws legal queenstown
- awslegal
Wynn Williams
11 branded search terms
- Wynn Williams
- wynn williams auckland
- wynn williams chch
- wynn williams christchurch
- wynn williams law
- wynn williams lawyers
- wynn williams new zealand
- wynn williams nz
- wynn williams queenstown
- wynn williams solicitors
- wynnwilliams
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.