Brandwave

Duncan Cotterill vs Mactodd Lawyers:Which is more popular?

In September 2026, Duncan Cotterill had more branded searches than Mactodd Lawyers among Queenstown law firms in New Zealand. Duncan Cotterill had about 130 branded searches, while Mactodd Lawyers had 110. Duncan Cotterill made up 15.3% of all Queenstown law firm searches we track, and Mactodd Lawyers accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about Queenstown law firms, Mactodd Lawyers appeared in all four answers and Duncan Cotterill in none.

Among Queenstown law firms in New Zealand in September 2026

Who do people search for more?

Duncan Cotterill, about 18% more searches than Mactodd Lawyers

Duncan Cotterill 130 searchesMactodd Lawyers 110 searches

Who does AI mention more?

Mactodd Lawyers, mentioned in every answer we collected

Mactodd Lawyers in 4 of 4Duncan Cotterill in 0 of 4

Who does AI recommend more?

Mactodd Lawyers, the only one of the two named

Mactodd Lawyers first in 3Duncan Cotterill never named

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Top Queenstown law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mactodd Lawyers appeared in all four answers. Duncan Cotterill did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Walker1st
  2. Mactodd Lawyers2nd
  3. Anderson Lloyd3rd
  4. AWS Legal4th
  5. Duncan Cotterill–
  6. Wynn Williams–
  7. Goldman Legal–
  8. Parker Cowan Lawyers–
  9. Queenstown Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Duncan Cotterill or Mactodd Lawyers more popular in search?

This chart shows how often people search Google for Duncan Cotterill and Mactodd Lawyers by name. Each line represents a brand's share of searches for all nine Queenstown law firms we track, month by month, from searches in New Zealand.

Duncan Cotterill and Mactodd Lawyers among Queenstown law firms in New Zealand, by month

Share of searches by month for Duncan Cotterill, Mactodd Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthTodd WalkerAnderson LloydDuncan CotterillAWS LegalMactodd LawyersWynn WilliamsGoldman LegalParker Cowan LawyersQueenstown Law
Oct 202522.4%12.1%15.5%13.8%15.5%10.3%3.4%3.4%3.4%
Nov 202520.6%23.5%11.8%11.8%16.2%7.4%2.9%2.9%2.9%
Dec 202531.4%14.3%11.4%14.3%15.7%4.3%2.9%2.9%2.9%
Jan 202624.6%18%6.6%13.1%23%6.6%3.3%3.3%1.6%
Feb 202628.7%20%10%13.8%13.8%5%3.8%2.5%2.5%
Mar 202625.8%20.4%8.6%10.8%15.1%8.6%3.2%2.2%5.4%
Apr 202623%18.4%10.3%14.9%19.5%8%2.3%2.3%1.1%
May 202628.9%14.5%13.3%14.5%13.3%8.4%3.6%2.4%1.2%
Jun 202633.3%12.8%12.8%15.4%14.1%3.8%2.6%2.6%2.6%
Jul 202627.7%18.1%8.4%14.5%13.3%6%3.6%2.4%6%
Aug 202625.3%16.1%16.1%12.6%16.1%4.6%3.4%2.3%3.4%
Sep 202629.4%16.5%15.3%14.1%12.9%4.7%2.4%2.4%2.4%

How has the Duncan Cotterill and Mactodd Lawyers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown law firms in September 2026?

3 changes

  1. In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.

  2. In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.

  3. In September 2026, Duncan Cotterill lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 15.3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Duncan Cotterill’s and Mactodd Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Duncan Cotterill

5 branded search terms

  • Duncan Cotterill
  • duncan cotterill blenheim
  • duncan cotterill lawyers
  • duncan cotterill queenstown
  • duncancotterill

Mactodd Lawyers

2 branded search terms

  • mactodd lawyers
  • mactodd lawyers queenstown

How the Brand Demand Index is measured

Other head-to-heads among Queenstown law firms

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