How popular isGascoigne Wicks?
In September 2026, people searched for Gascoigne Wicks by name about 370 times in New Zealand, a 5.1% decrease from the previous year. These searches made up 22.9% of all New Zealand Blenheim law firm searches, placing Gascoigne Wicks first out of seven firms. When we asked both ChatGPT and Google AI Overviews about Blenheim law firms, Gascoigne Wicks appeared in all answers and was the second most recommended of the seven.
Gascoigne Wicks is the most searched of 7 competitors and the second most recommended in AI answers.
Gascoigne WicksShare of searches 22.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Hardy-Jones ClarkShare of searches 20%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Duncan CotterillShare of searches 18.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Wain & NaysmithShare of searches 17.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Lundons LawShare of searches 10%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Blenheim law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gascoigne Wicks appeared in all three answers. Gascoigne Wicks is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gascoigne Wicks3 of 3Named in 3 of 3 ChatGPT answers
- Hardy-Jones Clark3 of 3Named in 3 of 3 ChatGPT answers
Wisheart Macnab & Partners3 of 3Named in 3 of 3 ChatGPT answers- Lundons Law2 of 3Named in 2 of 3 ChatGPT answers
- Wain & Naysmith1 of 3Named in 1 of 3 ChatGPT answers
- Duncan Cotterill0 of 3Named in 0 of 3 ChatGPT answers
Dew & Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Blenheim law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best law firms in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best law firm in Blenheim, New Zealand for legal advice?”
Searched Google, AI Overview
“blenheim lawyers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“law firm blenheim”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Blenheim law firms compete with Gascoigne Wicks?
Share of searches by month for Gascoigne Wicks, Hardy-Jones Clark, Duncan Cotterill, Wain & Naysmith, Lundons Law, Dew & Company, Wisheart Macnab & Partners. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gascoigne Wicks | Hardy-Jones Clark | Duncan Cotterill | Wain & Naysmith | Lundons Law | Dew & Company | Wisheart Macnab & Partners |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 23.6% | — | 22.2% | 12.5% | 5.6% | 13.9% |
| Nov 2025 | 28.1% | 20.3% | — | 20.3% | 17.2% | 6.3% | 7.8% |
| Dec 2025 | 25.8% | 25.8% | — | 21% | 14.5% | 3.2% | 9.7% |
| Jan 2026 | 20.9% | 34.3% | — | 17.9% | 13.4% | 7.5% | 6% |
| Feb 2026 | 27.6% | 25% | — | 25% | 11.8% | 5.3% | 5.3% |
| Mar 2026 | 26.9% | 29.5% | — | 20.5% | 14.1% | 3.8% | 5.1% |
| Apr 2026 | 21.4% | 27.1% | 15.7% | 17.1% | 10% | 4.3% | 4.3% |
| May 2026 | 26.3% | 20% | 13.8% | 18.8% | 8.8% | 6.3% | 6.3% |
| Jun 2026 | 27.4% | 21.4% | 11.9% | 14.3% | 16.7% | 1.2% | 7.1% |
| Jul 2026 | 27.5% | 22.5% | 13.8% | 18.8% | 8.8% | 3.8% | 5% |
| Aug 2026 | 23.9% | 22.4% | 13.4% | 17.9% | 10.4% | 4.5% | 7.5% |
| Sep 2026 | 22.9% | 20% | 18.6% | 17.1% | 10% | 5.7% | 5.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.9% | 160 | 0% | -1 points | |
| 2, held 2nd | 20% | 140 | -6.7% | -2.4 points | |
| 3, moved from 4th to 3rd | 18.6% | 130 | +44.4% | +5.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 17.1% | 120 | 0% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10% | 70 | 0% | -0.4 points | |
| 6, moved from 7th to 6th | 5.7% | 40 | +33.3% | +1.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5.7% | 40 | -20% | -1.7 pointsmoved from 6th to 7th |
22.9%
Held 1st. 160 estimated branded searches, 0% vs prior month. Share -1 points.
20%
Held 2nd. 140 estimated branded searches, -6.7% vs prior month. Share -2.4 points.
18.6%
Moved from 4th to 3rd. 130 estimated branded searches, +44.4% vs prior month. Share +5.1 points.
17.1%
Moved from 3rd to 4th. 120 estimated branded searches, 0% vs prior month. Share -0.8 points.
10%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.4 points.
5.7%
Moved from 7th to 6th. 40 estimated branded searches, +33.3% vs prior month. Share +1.2 points.
Moved from 6th to 7th. 40 estimated branded searches, -20% vs prior month. Share -1.7 points.
Compare popularity between Gascoigne Wicks and its closest rivals
- Gascoigne Wicks vs Hardy-Jones Clark: compare popularity
- Gascoigne Wicks vs Duncan Cotterill: compare popularity
- Gascoigne Wicks vs Wain & Naysmith: compare popularity
- Gascoigne Wicks vs Lundons Law: compare popularity
- Gascoigne Wicks vs Dew & Company: compare popularity
- Compare Gascoigne Wicks with any brand
Every comparison with Gascoigne Wicks
5 comparisons
How has branded search demand for Gascoigne Wicks changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gascoigne Wicks in New Zealand fell from 390 to 370.
- Across the 12 months ending September 2026, Gascoigne Wicks’ share of searches among Blenheim law firms in New Zealand increased from 22.2% to 22.9%.
- Across the 12 months ending September 2026, Gascoigne Wicks’ share of searches among Blenheim law firms in New Zealand peaked at 28.1% in November 2025 and was lowest at 20.9% in January 2026.
- Across the 12 months ending September 2026, Gascoigne Wicks rose from 2nd to 1st among Blenheim law firms in New Zealand.
How did search popularity change for New Zealand Blenheim law firms in September 2026?
6 changes
In September 2026, Duncan Cotterill overtook Wain & Naysmith to rank 3rd among Blenheim law firms in New Zealand, with 18.6% of the searches.
In September 2026, Dew & Company overtook Wisheart Macnab & Partners to rank 6th among Blenheim law firms in New Zealand, with 5.7% of the searches.
In September 2026, Hardy-Jones Clark lost share of searches among Blenheim law firms in New Zealand, from 22.4% to 20%.
In September 2026, Wisheart Macnab & Partners lost share of searches among Blenheim law firms in New Zealand, from 7.5% to 5.7%.
In September 2026, Gascoigne Wicks lost share of searches among Blenheim law firms in New Zealand, from 23.9% to 22.9%.
In September 2026, Wain & Naysmith lost share of searches among Blenheim law firms in New Zealand, from 17.9% to 17.1%.
How are Gascoigne Wicks’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gascoigne Wicks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gascoigne wicks
- gascoigne wicks blenheim
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