Dew & Company vs Gascoigne Wicks:Which is more popular by branded search in New Zealand?
In August 2026, Gascoigne Wicks had more branded searches than Dew & Company among blenheim law firms in New Zealand. Gascoigne Wicks was estimated to have 370 branded searches compared to Dew & Company’s 40, and held a 5.2% Share of Search versus Dew & Company’s 0.56%.
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Which is more popular in search, Dew & Company or Gascoigne Wicks?
Compare Blenheim law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gascoigne Wicks, Dew & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Gascoigne Wicks | Hardy-Jones Clark | Wain & Naysmith | Lundons Law | Wisheart Macnab & Partners | Dew & Company |
|---|---|---|---|---|---|---|---|
| Oct 2025 | — | 28.6% | 22.1% | 22.1% | 12.9% | 11.4% | 2.9% |
| Nov 2025 | — | 29.5% | 24% | 20.9% | 16.3% | 6.2% | 3.1% |
| Dec 2025 | — | 30.6% | 24.8% | 24% | 11.6% | 7.4% | 1.7% |
| Jan 2026 | — | 25.4% | 30.3% | 22.1% | 12.3% | 5.7% | 4.1% |
| Feb 2026 | — | 30.6% | 25% | 24.3% | 12.5% | 4.9% | 2.8% |
| Mar 2026 | — | 32% | 22.9% | 23.5% | 14.4% | 4.6% | 2.6% |
| Apr 2026 | 81.1% | 5.8% | 4.9% | 4.3% | 2.5% | 0.83% | 0.56% |
| May 2026 | 82.4% | 5.9% | 4% | 3.9% | 2.3% | 0.81% | 0.67% |
| Jun 2026 | 78% | 7.1% | 4.5% | 5% | 3.3% | 1.8% | 0.3% |
| Jul 2026 | 78.2% | 8% | 4.3% | 4.9% | 2.8% | 1.1% | 0.63% |
| Aug 2026 | 83.9% | 5.2% | 4% | 3.2% | 2.1% | 0.99% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Dew & Company and Gascoigne Wicks comparison changed over the last 12 months?
3 findings
- Gascoigne Wicks was ahead of Dew & Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dew & Company’s estimated Share of Search among blenheim law firms in New Zealand moved from 2.9% to 0.56%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, Gascoigne Wicks’ estimated Share of Search among blenheim law firms in New Zealand moved from 28.6% to 5.2%, and its estimated monthly branded searches moved from 400 to 370.
How did search popularity change for New Zealand blenheim law firms in August 2026?
1 change
In August 2026, Gascoigne Wicks lost estimated Share of Search among blenheim law firms in New Zealand, from 8% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Dew & Company’s and Gascoigne Wicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dew & Company
2 branded search terms
- dew & company
- dew and company
Gascoigne Wicks
3 branded search terms
- gascoigne wicks
- gascoigne wicks blenheim
- gascoigne wicks nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.