Brandwave

How popular isAS Colour?

In September 2026, people searched for AS Colour by name about 33,100 times in New Zealand, an 18.3% decrease from the previous year. These searches made up 54.9% of all New Zealand swim shorts brand searches, placing AS Colour first out of six brands. When we asked both ChatGPT and Google AI Overviews about swim shorts brands, AS Colour appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

AS Colour is the most searched of 6 competitors and the fifth most recommended in AI answers.

  1. AS ColourShare of searches 54.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. PatagoniaShare of searches 24.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BillabongShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rip CurlShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. QuiksilverShare of searches 0.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top swim shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AS Colour was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AS Colour is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Patagonia4th
  5. AS Colour5th
  6. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rip Curl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AS Colour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swim shorts brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which swim shorts brands compete with AS Colour?

AS Colour against swim shorts brands in New Zealand, by month

Share of searches by month for AS Colour, Patagonia, Billabong, Rip Curl. The figures are in the table below the chart.

View monthly share of searches table
MonthAS ColourPatagoniaBillabongRip CurlQuiksilverRoxy
Oct 202558.6%21.4%8.3%10.2%1%0.56%
Nov 202560.7%18.2%8.8%10.6%0.9%0.72%
Dec 202556.7%20.7%8.7%12.2%0.88%0.68%
Jan 202646.2%31%9.2%12%0.87%0.67%
Feb 202652.8%28.9%7.7%9.2%0.88%0.51%
Mar 202658%25.9%6.8%8.2%0.73%0.3%
Apr 202654.2%29.7%7.6%7.7%0.67%0.28%
May 202658.8%26.3%7%6.9%0.76%0.3%
Jun 202659.6%26.6%5.7%7.1%0.76%0.31%
Jul 202654.5%29.8%6.5%7.9%0.82%0.43%
Aug 202655.3%30.3%6.7%6.5%0.72%0.44%
Sep 202654.9%24.6%9.7%9.6%0.7%0.53%

  1. 1.AS Colour

    54.9%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  2. 2.Patagonia

    24.6%

    Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share -5.8 points.

  3. 3.Billabong

    9.7%

    Held 3rd. 5.9K estimated branded searches, +20.1% vs prior month. Share +3.1 points.

  4. 4.Rip Curl

    9.6%

    Held 4th. 5.8K estimated branded searches, +21.7% vs prior month. Share +3.1 points.

  5. 5.Quiksilver

    0.7%

    Held 5th. 420 estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Roxy

    0.53%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between AS Colour and its closest rivals

Every comparison with AS Colour

32 comparisons

How has branded search demand for AS Colour changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AS Colour in New Zealand fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, AS Colour’s share of searches among swim shorts brands in New Zealand decreased from 58.6% to 54.9%.
  • Across the 12 months ending September 2026, AS Colour’s share of searches among swim shorts brands in New Zealand peaked at 60.7% in November 2025 and was lowest at 46.2% in January 2026.

How did search popularity change for New Zealand swim shorts brands in September 2026?

6 changes

  1. In September 2026, Rip Curl gained share of searches among swim shorts brands in New Zealand, from 6.5% to 9.6%.

  2. In September 2026, Billabong gained share of searches among swim shorts brands in New Zealand, from 6.7% to 9.7%.

  3. In September 2026, Patagonia lost share of searches among swim shorts brands in New Zealand, from 30.3% to 24.6%.

  4. Estimated monthly branded searches for Quiksilver in New Zealand fell 40.8% over 12 measured months, from 710 to 420 in September 2026.

  5. Estimated monthly branded searches for AS Colour in New Zealand fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are AS Colour’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AS Colour’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • as colour
  • ascolour

Do you work for AS Colour? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AS Colour compete?

AS Colour is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cargo shorts brands4th of 109.5%Show ranking
Menswear retailers2nd of 1019.1%Show ranking
Streetwear brands1st of 935.1%Show ranking
Swim shorts brands1st of 654.9%Shown above
Cap brands1st of 587.6%Show ranking
Creator with pink hair and a pink jacket

Is AS Colour your brand?

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