Brandwave

How popular isRoxy?

In September 2026, people searched for Roxy by name about 600 times in New Zealand, a 9.1% decrease from the previous year. These searches made up 0.53% of all New Zealand swim shorts brand searches, placing Roxy sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about swim shorts brands, Roxy did not appear in any of the answers.

Search and AI answers in September 2026

Roxy is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. AS ColourShare of searches 54.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. PatagoniaShare of searches 24.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BillabongShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rip CurlShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. RoxyShare of searches 0.53%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top swim shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roxy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Patagonia4th
  5. AS Colour5th
  6. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rip Curl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AS Colour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swim shorts brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which swim shorts brands compete with Roxy?

Roxy against swim shorts brands in New Zealand, by month

Share of searches by month for AS Colour, Patagonia, Billabong, Rip Curl, Roxy. The figures are in the table below the chart.

View monthly share of searches table
MonthAS ColourPatagoniaBillabongRip CurlQuiksilverRoxy
Oct 202558.6%21.4%8.3%10.2%1%0.56%
Nov 202560.7%18.2%8.8%10.6%0.9%0.72%
Dec 202556.7%20.7%8.7%12.2%0.88%0.68%
Jan 202646.2%31%9.2%12%0.87%0.67%
Feb 202652.8%28.9%7.7%9.2%0.88%0.51%
Mar 202658%25.9%6.8%8.2%0.73%0.3%
Apr 202654.2%29.7%7.6%7.7%0.67%0.28%
May 202658.8%26.3%7%6.9%0.76%0.3%
Jun 202659.6%26.6%5.7%7.1%0.76%0.31%
Jul 202654.5%29.8%6.5%7.9%0.82%0.43%
Aug 202655.3%30.3%6.7%6.5%0.72%0.44%
Sep 202654.9%24.6%9.7%9.6%0.7%0.53%

  1. 1.AS Colour

    54.9%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  2. 2.Patagonia

    24.6%

    Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share -5.8 points.

  3. 3.Billabong

    9.7%

    Held 3rd. 5.9K estimated branded searches, +20.1% vs prior month. Share +3.1 points.

  4. 4.Rip Curl

    9.6%

    Held 4th. 5.8K estimated branded searches, +21.7% vs prior month. Share +3.1 points.

  5. 5.Quiksilver

    0.7%

    Held 5th. 420 estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Roxy

    0.53%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Roxy and its closest rivals

Every comparison with Roxy

11 comparisons

How has branded search demand for Roxy changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Roxy in New Zealand fell from 660 to 600.
  • Across the 12 months ending September 2026, Roxy’s share of searches among swim shorts brands in New Zealand held steady, from 0.56% to 0.53%.

How did search popularity change for New Zealand swim shorts brands in September 2026?

6 changes

  1. In September 2026, Rip Curl gained share of searches among swim shorts brands in New Zealand, from 6.5% to 9.6%.

  2. In September 2026, Billabong gained share of searches among swim shorts brands in New Zealand, from 6.7% to 9.7%.

  3. In September 2026, Patagonia lost share of searches among swim shorts brands in New Zealand, from 30.3% to 24.6%.

  4. Estimated monthly branded searches for Quiksilver in New Zealand fell 40.8% over 12 measured months, from 710 to 420 in September 2026.

  5. Estimated monthly branded searches for AS Colour in New Zealand fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Roxy’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Roxy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boardshorts roxy
  • roxy boardshorts
  • roxy clothing
  • roxy snow pants
  • roxy swimwear
  • roxy wetsuit

Do you work for Roxy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Roxy compete?

Roxy is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Snow pants brands8th of 80.01%Show ranking
Swim shorts brands6th of 60.53%Shown above
Surf brands7th of 103.2%Show ranking
Wetsuit brands5th of 82.4%Show ranking
Creator with pink hair and a pink jacket

Is Roxy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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