Swim shorts brands in New Zealand:Which are most popular?
In September 2026, AS Colour was the most searched swim shorts brand in New Zealand, accounting for 54.9% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Billabong, Rip Curl and Quiksilver were mentioned most often, in four of the five answers. Rip Curl was recommended most often, coming first in two out of four responses that gave a list.
AS ColourShare of searches 54.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
PatagoniaShare of searches 24.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
BillabongShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Rip CurlShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
QuiksilverShare of searches 0.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top swim shorts brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Billabong, Rip Curl and Quiksilver were mentioned most often, in four of the five answers. Rip Curl was recommended most often, coming first in two out of four answers that gave a list. Billabong was second, and Quiksilver was third. Roxy, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Billabong4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rip Curl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AS Colour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim shorts brands
5 answers
Asked ChatGPT
“Which swim shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best swim shorts brands in New Zealand?”
Asked ChatGPT
“What's the best swim shorts brand in New Zealand for the beach?”
Searched Google, AI Overview
“mens swim shorts”
Searched Google, AI Overview
“best swim shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which swim shorts brands do people search for most?
This chart shows how often people search Google for each swim shorts brand by name. Each line represents a brand's share of searches for all six swim shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for AS Colour, Patagonia, Billabong, Rip Curl. The figures are in the table below the chart.
View monthly share of searches table
| Month | AS Colour | Patagonia | Billabong | Rip Curl | Quiksilver | Roxy |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 8.3% | 10.2% | 1% | 0.56% |
| Nov 2025 | 60.7% | 18.2% | 8.8% | 10.6% | 0.9% | 0.72% |
| Dec 2025 | 56.7% | 20.7% | 8.7% | 12.2% | 0.88% | 0.68% |
| Jan 2026 | 46.2% | 31% | 9.2% | 12% | 0.87% | 0.67% |
| Feb 2026 | 52.8% | 28.9% | 7.7% | 9.2% | 0.88% | 0.51% |
| Mar 2026 | 58% | 25.9% | 6.8% | 8.2% | 0.73% | 0.3% |
| Apr 2026 | 54.2% | 29.7% | 7.6% | 7.7% | 0.67% | 0.28% |
| May 2026 | 58.8% | 26.3% | 7% | 6.9% | 0.76% | 0.3% |
| Jun 2026 | 59.6% | 26.6% | 5.7% | 7.1% | 0.76% | 0.31% |
| Jul 2026 | 54.5% | 29.8% | 6.5% | 7.9% | 0.82% | 0.43% |
| Aug 2026 | 55.3% | 30.3% | 6.7% | 6.5% | 0.72% | 0.44% |
| Sep 2026 | 54.9% | 24.6% | 9.7% | 9.6% | 0.7% | 0.53% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 33.1K | -18.3% | -0.4 points | |
| 2, held 2nd | 24.6% | 14.8K | -33.3% | -5.8 points | |
| 3, held 3rd | 9.7% | 5.9K | +20.1% | +3.1 points | |
| 4, held 4th | 9.6% | 5.8K | +21.7% | +3.1 points | |
| 5, held 5th | 0.7% | 420 | -20.8% | 0 points | |
| 6, held 6th | 0.53% | 320 | 0% | +0.1 points |
54.9%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
24.6%
Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share -5.8 points.
9.7%
Held 3rd. 5.9K estimated branded searches, +20.1% vs prior month. Share +3.1 points.
4.
Rip Curl9.6%
Held 4th. 5.8K estimated branded searches, +21.7% vs prior month. Share +3.1 points.
0.7%
Held 5th. 420 estimated branded searches, -20.8% vs prior month. Share 0 points.
6.
Roxy0.53%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among swim shorts brands in New Zealand?
6 brands
In September 2026, AS Colour was the most searched among swim shorts brands in New Zealand, with an estimated 33.1K branded searches, 54.9% of all searches for the six we track. Patagonia is in 2nd place, 30.4 percentage points behind at 24.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| AS Colour | 58.6% → 54.9% | 60.7%Nov 2025 | 46.2%Jan 2026 | 1st |
| Patagonia | 21.4% → 24.6% | 31%Jan 2026 | 18.2%Nov 2025 | 2nd |
| Billabong | 8.3% → 9.7% | 9.7%Sep 2026 | 5.7%Jun 2026 | 4th → 3rd |
| Rip Curl | 10.2% → 9.6% | 12.2%Dec 2025 | 6.5%Aug 2026 | 3rd → 4th |
| Quiksilver | 1% → 0.7% | 1%Oct 2025 | 0.67%Apr 2026 | 5th |
| Roxy | 0.56% → 0.53% | 0.72%Nov 2025 | 0.28%Apr 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, AS Colour’s share of searches among swim shorts brands in New Zealand decreased from 58.6% to 54.9%.
- Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands in New Zealand increased from 21.4% to 24.6%.
- Across the 12 months ending September 2026, Billabong’s share of searches among swim shorts brands in New Zealand increased from 8.3% to 9.7%.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among swim shorts brands in New Zealand decreased from 10.2% to 9.6%.
- Across the 12 months ending September 2026, AS Colour’s share of searches among swim shorts brands in New Zealand peaked at 60.7% in November 2025 and was lowest at 46.2% in January 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands in New Zealand peaked at 31% in January 2026 and was lowest at 18.2% in November 2025.
- Across the 12 months ending September 2026, Billabong’s share of searches among swim shorts brands in New Zealand peaked at 9.7% in September 2026 and was lowest at 5.7% in June 2026.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among swim shorts brands in New Zealand peaked at 12.2% in December 2025 and was lowest at 6.5% in August 2026.
- Across the 12 months ending September 2026, Billabong rose from 4th to 3rd among swim shorts brands in New Zealand.
- Across the 12 months ending September 2026, Rip Curl fell from 3rd to 4th among swim shorts brands in New Zealand.
- Across the 12 months ending September 2026, Quiksilver and Roxy held steady: their share of searches among swim shorts brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand swim shorts brands in September 2026?
6 changes
In September 2026, Rip Curl gained share of searches among swim shorts brands in New Zealand, from 6.5% to 9.6%.
In September 2026, Billabong gained share of searches among swim shorts brands in New Zealand, from 6.7% to 9.7%.
In September 2026, Patagonia lost share of searches among swim shorts brands in New Zealand, from 30.3% to 24.6%.
Estimated monthly branded searches for Quiksilver in New Zealand fell 40.8% over 12 measured months, from 710 to 420 in September 2026.
Estimated monthly branded searches for AS Colour in New Zealand fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
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