Billabong vs Patagonia:Which is more popular?
In September 2026, Patagonia had more branded searches than Billabong among swim shorts brands in New Zealand. Patagonia had about 14,800 branded searches, while Billabong had 5,860. Patagonia made up 24.6% of all swim shorts brand searches we track, and Billabong accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about swim shorts brands, Billabong appeared in four of the five answers and Patagonia in three. Billabong was mentioned before Patagonia in three out of four answers.
Who do people search for more?
Patagonia, about 3 searches for every 1 for Billabong
Who does AI mention more?
Billabong, mentioned in 4 of 5 answers, Patagonia in 3
Who does AI recommend more?
Billabong, named ahead of Patagonia in 3 of 4 answers
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Top swim shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Billabong was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Billabong was listed before Patagonia in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Billabong4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rip Curl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AS Colour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim shorts brands
5 answers
Asked ChatGPT
“Which swim shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best swim shorts brands in New Zealand?”
Asked ChatGPT
“What's the best swim shorts brand in New Zealand for the beach?”
Searched Google, AI Overview
“mens swim shorts”
Searched Google, AI Overview
“best swim shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Billabong or Patagonia more popular in search?
This chart shows how often people search Google for Billabong and Patagonia by name. Each line represents a brand's share of searches for all six swim shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for Patagonia, Billabong. The figures are in the table below the chart.
View monthly share of searches table
| Month | AS Colour | Patagonia | Billabong | Rip Curl | Quiksilver | Roxy |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 8.3% | 10.2% | 1% | 0.56% |
| Nov 2025 | 60.7% | 18.2% | 8.8% | 10.6% | 0.9% | 0.72% |
| Dec 2025 | 56.7% | 20.7% | 8.7% | 12.2% | 0.88% | 0.68% |
| Jan 2026 | 46.2% | 31% | 9.2% | 12% | 0.87% | 0.67% |
| Feb 2026 | 52.8% | 28.9% | 7.7% | 9.2% | 0.88% | 0.51% |
| Mar 2026 | 58% | 25.9% | 6.8% | 8.2% | 0.73% | 0.3% |
| Apr 2026 | 54.2% | 29.7% | 7.6% | 7.7% | 0.67% | 0.28% |
| May 2026 | 58.8% | 26.3% | 7% | 6.9% | 0.76% | 0.3% |
| Jun 2026 | 59.6% | 26.6% | 5.7% | 7.1% | 0.76% | 0.31% |
| Jul 2026 | 54.5% | 29.8% | 6.5% | 7.9% | 0.82% | 0.43% |
| Aug 2026 | 55.3% | 30.3% | 6.7% | 6.5% | 0.72% | 0.44% |
| Sep 2026 | 54.9% | 24.6% | 9.7% | 9.6% | 0.7% | 0.53% |
How has the Billabong and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Billabong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Billabong’s share of searches among swim shorts brands in New Zealand moved from 8.3% to 9.7%, and its estimated monthly branded searches moved from 5.7K to 5.9K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands in New Zealand moved from 21.4% to 24.6%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for New Zealand swim shorts brands in September 2026?
2 changes
In September 2026, Billabong gained share of searches among swim shorts brands in New Zealand, from 6.7% to 9.7%.
In September 2026, Patagonia lost share of searches among swim shorts brands in New Zealand, from 30.3% to 24.6%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Billabong’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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