Brandwave

How popular isRip Curl?

In September 2026, people searched for Rip Curl by name about 6,130 times in New Zealand, a 16.9% decrease from the previous year. These searches made up 9.6% of all New Zealand swim shorts brand searches, placing Rip Curl fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about swim shorts brands, Rip Curl appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Rip Curl is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. AS ColourShare of searches 54.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. PatagoniaShare of searches 24.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BillabongShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rip CurlShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. QuiksilverShare of searches 0.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top swim shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rip Curl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rip Curl is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Patagonia4th
  5. AS Colour5th
  6. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rip Curl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AS Colour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swim shorts brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which swim shorts brands compete with Rip Curl?

Rip Curl against swim shorts brands in New Zealand, by month

Share of searches by month for AS Colour, Patagonia, Billabong, Rip Curl. The figures are in the table below the chart.

View monthly share of searches table
MonthAS ColourPatagoniaBillabongRip CurlQuiksilverRoxy
Oct 202558.6%21.4%8.3%10.2%1%0.56%
Nov 202560.7%18.2%8.8%10.6%0.9%0.72%
Dec 202556.7%20.7%8.7%12.2%0.88%0.68%
Jan 202646.2%31%9.2%12%0.87%0.67%
Feb 202652.8%28.9%7.7%9.2%0.88%0.51%
Mar 202658%25.9%6.8%8.2%0.73%0.3%
Apr 202654.2%29.7%7.6%7.7%0.67%0.28%
May 202658.8%26.3%7%6.9%0.76%0.3%
Jun 202659.6%26.6%5.7%7.1%0.76%0.31%
Jul 202654.5%29.8%6.5%7.9%0.82%0.43%
Aug 202655.3%30.3%6.7%6.5%0.72%0.44%
Sep 202654.9%24.6%9.7%9.6%0.7%0.53%

  1. 1.AS Colour

    54.9%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  2. 2.Patagonia

    24.6%

    Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share -5.8 points.

  3. 3.Billabong

    9.7%

    Held 3rd. 5.9K estimated branded searches, +20.1% vs prior month. Share +3.1 points.

  4. 4.Rip Curl

    9.6%

    Held 4th. 5.8K estimated branded searches, +21.7% vs prior month. Share +3.1 points.

  5. 5.Quiksilver

    0.7%

    Held 5th. 420 estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Roxy

    0.53%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Rip Curl and its closest rivals

Every comparison with Rip Curl

13 comparisons

How has branded search demand for Rip Curl changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rip Curl in New Zealand fell from 7.4K to 6.1K.
  • Across the 12 months ending September 2026, Rip Curl’s share of searches among swim shorts brands in New Zealand decreased from 10.2% to 9.6%.
  • Across the 12 months ending September 2026, Rip Curl’s share of searches among swim shorts brands in New Zealand peaked at 12.2% in December 2025 and was lowest at 6.5% in August 2026.
  • Across the 12 months ending September 2026, Rip Curl fell from 3rd to 4th among swim shorts brands in New Zealand.

How did search popularity change for New Zealand swim shorts brands in September 2026?

6 changes

  1. In September 2026, Rip Curl gained share of searches among swim shorts brands in New Zealand, from 6.5% to 9.6%.

  2. In September 2026, Billabong gained share of searches among swim shorts brands in New Zealand, from 6.7% to 9.7%.

  3. In September 2026, Patagonia lost share of searches among swim shorts brands in New Zealand, from 30.3% to 24.6%.

  4. Estimated monthly branded searches for Quiksilver in New Zealand fell 40.8% over 12 measured months, from 710 to 420 in September 2026.

  5. Estimated monthly branded searches for AS Colour in New Zealand fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Rip Curl’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Rip Curl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rip curl
  • rip curl boardshorts
  • rip curl clothing
  • rip curl outlet
  • rip curl sale
  • rip curl shirts
  • rip curl swimwear
  • rip curl togs
  • rip curl wetsuit
  • ripcurl
  • ripcurl boardshorts
  • ripcurl clothing
  • ripcurl rashvest
  • ripcurl wetsuit

Do you work for Rip Curl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rip Curl compete?

Rip Curl is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Swim shorts brands4th of 69.6%Shown above
Surf brands2nd of 1033.6%Show ranking
Wetsuit brands2nd of 842.6%Show ranking
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