Billabong vs Rip Curl:Which is more popular by branded search in New Zealand?
In August 2026, Rip Curl had more branded searches than Billabong among surf brands in New Zealand. Rip Curl was estimated to have 8K branded searches compared to Billabong’s 6.7K, and held a 34.8% Share of Search versus Billabong’s 28.9%.
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Which is more popular in search, Billabong or Rip Curl?
Compare the surf and beachwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rip Curl, Billabong. The figures are in the table below the chart.
View monthly share of search table
| Month | Rip Curl | Billabong | Volcom | Roxy | Salty Crew | Quiksilver | O'Neill |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.5% | 7.1% | 7.1% | 10.9% | 6% | 2.6% |
| Nov 2025 | 37.1% | 27.6% | 5.1% | 9.2% | 12.4% | 6.3% | 2.4% |
| Dec 2025 | 40.7% | 26.1% | 5.5% | 6.8% | 12.9% | 5.3% | 2.7% |
| Jan 2026 | 40.7% | 28.3% | 6.4% | 7.6% | 8.3% | 5.6% | 3.1% |
| Feb 2026 | 38.4% | 28.5% | 7.1% | 6.6% | 8.6% | 6.8% | 4% |
| Mar 2026 | 39.3% | 27.4% | 8.6% | 5.8% | 8.7% | 6.4% | 3.7% |
| Apr 2026 | 35.8% | 31.4% | 9.4% | 6% | 7.9% | 6.1% | 3.5% |
| May 2026 | 33.8% | 28.5% | 10.6% | 6.8% | 9.8% | 6.7% | 3.9% |
| Jun 2026 | 35.8% | 24.6% | 11.1% | 8.7% | 8.4% | 7.7% | 3.6% |
| Jul 2026 | 35.7% | 25% | 12.1% | 8.6% | 8.5% | 6.5% | 3.6% |
| Aug 2026 | 34.8% | 28.9% | 11.1% | 8.5% | 8.2% | 5.6% | 3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Billabong and Rip Curl comparison changed over the last 12 months?
3 findings
- Rip Curl was ahead of Billabong in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billabong’s estimated Share of Search among surf brands in New Zealand moved from 27.5% to 28.9%, and its estimated monthly branded searches moved from 7.8K to 6.7K.
- Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among surf brands in New Zealand moved from 39% to 34.8%, and its estimated monthly branded searches moved from 11K to 8K.
How did search popularity change for New Zealand surf brands in August 2026?
2 changes
In August 2026, Billabong gained estimated Share of Search among surf brands in New Zealand, from 25% to 28.9%.
In August 2026, Rip Curl lost estimated Share of Search among surf brands in New Zealand, from 35.7% to 34.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Billabong’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billabong
18 branded search terms
- billabong
- billabong backpacks
- billabong bathers
- billabong boardshorts
- billabong clothing
- billabong co nz
- billabong hat
- billabong hoodies
- billabong jackets
- billabong near me
- billabong nz
- billabong one piece
- billabong online
- billabong shorts
- billabong sundress
- billabong t shirt
- billabong wet suits
- shirt billabong
Rip Curl
24 branded search terms
- mirage rip curl boardshorts
- rip curl
- rip curl boardshorts
- rip curl clothing
- rip curl f light
- rip curl near me
- rip curl nz
- rip curl nz stores
- rip curl outlet
- rip curl sale
- rip curl shirts
- rip curl shop
- rip curl swimwear
- rip curl t shirts
- rip curl togs
- rip curl wetsuit
- ripcurl
- ripcurl australia
- ripcurl boardshorts
- ripcurl clothing
- ripcurl co nz
- ripcurl nz
- ripcurl rashvest
- ripcurl wetsuit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.