Brandwave

Surf brands in New Zealand:Which brands are most popular in search?

In August 2026, Rip Curl was the most searched among surf brands in New Zealand, with an estimated 8K branded searches and 34.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Rip Curl34.8%
  2. Billabong28.9%
  3. Volcom11.1%
  4. Roxy8.5%
  5. Salty Crew8.2%
  6. Quiksilver5.6%
  7. O'Neill3%

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Share of SearchLeaderboard

Compare the surf and beachwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among surf brands in New Zealand, by month

Share of Search by month for Rip Curl, Billabong, Volcom, Roxy, Salty Crew, Quiksilver, O'Neill. The figures are in the table below the chart.

View monthly share of search table
MonthRip CurlBillabongVolcomRoxySalty CrewQuiksilverO'Neill
Oct 202539%27.5%7.1%7.1%10.9%6%2.6%
Nov 202537.1%27.6%5.1%9.2%12.4%6.3%2.4%
Dec 202540.7%26.1%5.5%6.8%12.9%5.3%2.7%
Jan 202640.7%28.3%6.4%7.6%8.3%5.6%3.1%
Feb 202638.4%28.5%7.1%6.6%8.6%6.8%4%
Mar 202639.3%27.4%8.6%5.8%8.7%6.4%3.7%
Apr 202635.8%31.4%9.4%6%7.9%6.1%3.5%
May 202633.8%28.5%10.6%6.8%9.8%6.7%3.9%
Jun 202635.8%24.6%11.1%8.7%8.4%7.7%3.6%
Jul 202635.7%25%12.1%8.6%8.5%6.5%3.6%
Aug 202634.8%28.9%11.1%8.5%8.2%5.6%3%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Rip Curl

    34.8%

    held 1st · 8K estimated branded searches · +2.6% vs prior month · -1 points

  2. 2.Billabong

    28.9%

    held 2nd · 6.7K estimated branded searches · +22.2% vs prior month · +4 points

  3. 3.Volcom

    11.1%

    held 3rd · 2.5K estimated branded searches · -3.4% vs prior month · -1 points

  4. 4.Roxy

    8.5%

    held 4th · 2K estimated branded searches · +3.7% vs prior month · -0.1 points

  5. 5.Salty Crew

    8.2%

    held 5th · 1.9K estimated branded searches · +1.1% vs prior month · -0.3 points

  6. 6.Quiksilver

    5.6%

    held 6th · 1.3K estimated branded searches · -9.9% vs prior month · -0.9 points

  7. 7.O'Neill

    3%

    held 7th · 690 estimated branded searches · -11.5% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among surf brands in New Zealand?

In August 2026, Rip Curl was the most searched among surf brands in New Zealand, with an estimated 8K branded searches and 34.8% estimated Share of Search within this set. Billabong is in 2nd place, 5.8 percentage points behind at 28.9% Share of Search.

New Zealand surf brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rip Curl39% → 34.8%40.7%Jan 202633.8%May 20261st
Billabong27.5% → 28.9%31.4%Apr 202624.6%Jun 20262nd
Volcom7.1% → 11.1%12.1%Jul 20265.1%Nov 20255th → 3rd
Roxy7.1% → 8.5%9.2%Nov 20255.8%Mar 20264th
Salty Crew10.9% → 8.2%12.9%Dec 20257.9%Apr 20263rd → 5th
Quiksilver6% → 5.6%7.7%Jun 20265.3%Dec 20256th
O'Neill2.6% → 3%4%Feb 20262.4%Nov 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among surf brands in New Zealand decreased from 39% to 34.8%.
  • Across the 11 months ending August 2026, Billabong’s estimated Share of Search among surf brands in New Zealand increased from 27.5% to 28.9%.
  • Across the 11 months ending August 2026, Volcom’s estimated Share of Search among surf brands in New Zealand increased from 7.1% to 11.1%.
  • Across the 11 months ending August 2026, Roxy’s estimated Share of Search among surf brands in New Zealand increased from 7.1% to 8.5%.
  • Across the 11 months ending August 2026, Salty Crew’s estimated Share of Search among surf brands in New Zealand decreased from 10.9% to 8.2%.
  • Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among surf brands in New Zealand peaked at 40.7% in January 2026 and was lowest at 33.8% in May 2026.
  • Across the 11 months ending August 2026, Billabong’s estimated Share of Search among surf brands in New Zealand peaked at 31.4% in April 2026 and was lowest at 24.6% in June 2026.
  • Across the 11 months ending August 2026, Volcom’s estimated Share of Search among surf brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 5.1% in November 2025.
  • Across the 11 months ending August 2026, Roxy’s estimated Share of Search among surf brands in New Zealand peaked at 9.2% in November 2025 and was lowest at 5.8% in March 2026.
  • Across the 11 months ending August 2026, Salty Crew’s estimated Share of Search among surf brands in New Zealand peaked at 12.9% in December 2025 and was lowest at 7.9% in April 2026.
  • Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among surf brands in New Zealand peaked at 7.7% in June 2026 and was lowest at 5.3% in December 2025.
  • Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among surf brands in New Zealand peaked at 4% in February 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, Volcom rose from 5th to 3rd among surf brands in New Zealand.
  • Across the 11 months ending August 2026, Salty Crew fell from 3rd to 5th among surf brands in New Zealand.
  • Across the 11 months ending August 2026, Quiksilver and O'Neill held steady: their estimated Share of Search among surf brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand surf brands in August 2026?

  1. In August 2026, Billabong gained estimated Share of Search among surf brands in New Zealand, from 25% to 28.9%.

  2. In August 2026, Volcom lost estimated Share of Search among surf brands in New Zealand, from 12.1% to 11.1%.

  3. In August 2026, Rip Curl lost estimated Share of Search among surf brands in New Zealand, from 35.7% to 34.8%.

  4. In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.

  5. In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%.

  6. Estimated monthly branded searches for Salty Crew in New Zealand fell 38.6% over 11 measured months, from 3.1K to 1.9K in August 2026.

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