O'Neill vs Salty Crew:Which is more popular by branded search in New Zealand?
In August 2026, Salty Crew had more branded searches than O'Neill among surf brands in New Zealand. Salty Crew was estimated to have 1.9K branded searches compared to O'Neill’s 690, and held an 8.2% Share of Search versus O'Neill’s 3%.
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Which is more popular in search, O'Neill or Salty Crew?
Compare the surf and beachwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salty Crew, O'Neill. The figures are in the table below the chart.
View monthly share of search table
| Month | Rip Curl | Billabong | Volcom | Roxy | Salty Crew | Quiksilver | O'Neill |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.5% | 7.1% | 7.1% | 10.9% | 6% | 2.6% |
| Nov 2025 | 37.1% | 27.6% | 5.1% | 9.2% | 12.4% | 6.3% | 2.4% |
| Dec 2025 | 40.7% | 26.1% | 5.5% | 6.8% | 12.9% | 5.3% | 2.7% |
| Jan 2026 | 40.7% | 28.3% | 6.4% | 7.6% | 8.3% | 5.6% | 3.1% |
| Feb 2026 | 38.4% | 28.5% | 7.1% | 6.6% | 8.6% | 6.8% | 4% |
| Mar 2026 | 39.3% | 27.4% | 8.6% | 5.8% | 8.7% | 6.4% | 3.7% |
| Apr 2026 | 35.8% | 31.4% | 9.4% | 6% | 7.9% | 6.1% | 3.5% |
| May 2026 | 33.8% | 28.5% | 10.6% | 6.8% | 9.8% | 6.7% | 3.9% |
| Jun 2026 | 35.8% | 24.6% | 11.1% | 8.7% | 8.4% | 7.7% | 3.6% |
| Jul 2026 | 35.7% | 25% | 12.1% | 8.6% | 8.5% | 6.5% | 3.6% |
| Aug 2026 | 34.8% | 28.9% | 11.1% | 8.5% | 8.2% | 5.6% | 3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the O'Neill and Salty Crew comparison changed over the last 12 months?
3 findings
- Salty Crew was ahead of O'Neill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among surf brands in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 730 to 690.
- Across the 11 months ending August 2026, Salty Crew’s estimated Share of Search among surf brands in New Zealand moved from 10.9% to 8.2%, and its estimated monthly branded searches moved from 3.1K to 1.9K.
How did search popularity change for New Zealand surf brands in August 2026?
2 changes
In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%.
Estimated monthly branded searches for Salty Crew in New Zealand fell 38.6% over 11 measured months, from 3.1K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using O'Neill’s and Salty Crew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
O'Neill
7 branded search terms
- hyperfreak oneill wetsuit
- o neill boardshorts
- o neill clothing
- o neill nz
- o neill wetsuit
- oneill surf
- oneill wetsuit
Salty Crew
14 branded search terms
- salty crew
- salty crew apparel
- salty crew boardshorts
- salty crew hat
- salty crew hoodie
- salty crew near me
- salty crew nz
- salty crew online
- salty crew shirts
- salty crew shorts
- salty crew t shirt
- saltycrew
- saltycrew com
- saltycrew nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.