How popular isO'Neill in search?
In August 2026, there were an estimated 690 branded searches for O'Neill in New Zealand which is down 5.5% over the last 11 months. O'Neill holds 3% estimated Share of Search among New Zealand surf brands and is ranked 7th of 7 competitors for search popularity.
Rip Curl34.8%
Billabong28.9%
Volcom11.1%
Roxy8.5%
Salty Crew8.2%
Quiksilver5.6%
O'Neill3%
Follow O'Neill and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which surf brands compete with O'Neill?
Share of Search by month for Rip Curl, Billabong, Volcom, Roxy, Salty Crew, Quiksilver, O'Neill. The figures are in the table below the chart.
View monthly share of search table
| Month | Rip Curl | Billabong | Volcom | Roxy | Salty Crew | Quiksilver | O'Neill |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.5% | 7.1% | 7.1% | 10.9% | 6% | 2.6% |
| Nov 2025 | 37.1% | 27.6% | 5.1% | 9.2% | 12.4% | 6.3% | 2.4% |
| Dec 2025 | 40.7% | 26.1% | 5.5% | 6.8% | 12.9% | 5.3% | 2.7% |
| Jan 2026 | 40.7% | 28.3% | 6.4% | 7.6% | 8.3% | 5.6% | 3.1% |
| Feb 2026 | 38.4% | 28.5% | 7.1% | 6.6% | 8.6% | 6.8% | 4% |
| Mar 2026 | 39.3% | 27.4% | 8.6% | 5.8% | 8.7% | 6.4% | 3.7% |
| Apr 2026 | 35.8% | 31.4% | 9.4% | 6% | 7.9% | 6.1% | 3.5% |
| May 2026 | 33.8% | 28.5% | 10.6% | 6.8% | 9.8% | 6.7% | 3.9% |
| Jun 2026 | 35.8% | 24.6% | 11.1% | 8.7% | 8.4% | 7.7% | 3.6% |
| Jul 2026 | 35.7% | 25% | 12.1% | 8.6% | 8.5% | 6.5% | 3.6% |
| Aug 2026 | 34.8% | 28.9% | 11.1% | 8.5% | 8.2% | 5.6% | 3% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.8% | 8K | +2.6% | -1 points | |
| 2, held 2nd | 28.9% | 6.7K | +22.2% | +4 points | |
| 3, held 3rd | 11.1% | 2.5K | -3.4% | -1 points | |
| 4, held 4th | 8.5% | 2K | +3.7% | -0.1 points | |
| 5, held 5th | 8.2% | 1.9K | +1.1% | -0.3 points | |
| 6, held 6th | 5.6% | 1.3K | -9.9% | -0.9 points | |
| 7, held 7th | 3% | 690 | -11.5% | -0.6 points |
1.
Rip Curl34.8%
held 1st · 8K estimated branded searches · +2.6% vs prior month · -1 points
28.9%
held 2nd · 6.7K estimated branded searches · +22.2% vs prior month · +4 points
3.
Volcom11.1%
held 3rd · 2.5K estimated branded searches · -3.4% vs prior month · -1 points
4.
Roxy8.5%
held 4th · 2K estimated branded searches · +3.7% vs prior month · -0.1 points
8.2%
held 5th · 1.9K estimated branded searches · +1.1% vs prior month · -0.3 points
5.6%
held 6th · 1.3K estimated branded searches · -9.9% vs prior month · -0.9 points
7.
O'Neill3%
held 7th · 690 estimated branded searches · -11.5% vs prior month · -0.6 points
Compare search popularity between O'Neill and its closest rivals
How has branded search demand for O'Neill changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for O'Neill in New Zealand fell from 730 to 690.
- Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among surf brands in New Zealand peaked at 4% in February 2026 and was lowest at 2.4% in November 2025.
How did search popularity change for New Zealand surf brands in August 2026?
6 changes
In August 2026, Billabong gained estimated Share of Search among surf brands in New Zealand, from 25% to 28.9%.
In August 2026, Volcom lost estimated Share of Search among surf brands in New Zealand, from 12.1% to 11.1%.
In August 2026, Rip Curl lost estimated Share of Search among surf brands in New Zealand, from 35.7% to 34.8%.
In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.
In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%.
Estimated monthly branded searches for Salty Crew in New Zealand fell 38.6% over 11 measured months, from 3.1K to 1.9K in August 2026.
How is O'Neill measured?
Brandwave collects information about searches that people make online using O'Neill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- hyperfreak oneill wetsuit
- o neill boardshorts
- o neill clothing
- o neill nz
- o neill wetsuit
- oneill surf
- oneill wetsuit
Do you work for O'Neill? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is O'Neill your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.