Wetsuit brands in New Zealand:Which are most popular?
In September 2026, Billabong was the most searched wetsuit brand in New Zealand, accounting for 43.2% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Rip Curl, O'Neill and Xcel showed up in every answer. Rip Curl was recommended most often, coming first in two out of five responses.
BillabongShare of searches 43.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Rip CurlShare of searches 42.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
O'NeillShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
QuiksilverShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
RoxyShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top wetsuit brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Rip Curl, O'Neill and Xcel appeared every time. Rip Curl was recommended most often, coming first in two out of five answers. O'Neill was second, and Xcel was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rip Curl1st
- O'Neill2nd
Xcel3rd- Billabong4th
- Seventhwave4th
- Roxy6th
- Quiksilver7th
Cressi8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xcel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seventhwave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Billabong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quiksilver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cressi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about wetsuit brands
5 answers
Asked ChatGPT
“Which wetsuit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wetsuit brands in New Zealand?”
Asked ChatGPT
“What's the best wetsuit brand in New Zealand for cold water surfing?”
Searched Google, AI Overview
“women's wetsuit nz”
Searched Google, AI Overview
“wetsuit brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wetsuit brands do people search for most?
This chart shows how often people search Google for each wetsuit brand by name. Each line represents a brand's share of searches for all eight wetsuit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Billabong, Rip Curl, O'Neill, Quiksilver, Roxy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Billabong | Rip Curl | O'Neill | Quiksilver | Roxy | Seventhwave | Cressi | Xcel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 46% | 4.8% | 4.6% | 2.6% | 2.1% | 1.8% | 0.59% |
| Nov 2025 | 38.3% | 46.2% | 4% | 3.9% | 3.1% | 2.1% | 1.7% | 0.74% |
| Dec 2025 | 35.1% | 49.2% | 4.1% | 3.5% | 2.7% | 2.7% | 2% | 0.64% |
| Jan 2026 | 36.3% | 47.2% | 5% | 3.4% | 2.6% | 2.6% | 2.1% | 0.77% |
| Feb 2026 | 37.5% | 44.6% | 5.8% | 4.3% | 2.5% | 2.5% | 1.7% | 1.1% |
| Mar 2026 | 37.7% | 45.7% | 5.8% | 4.1% | 1.7% | 2.5% | 1.1% | 1.4% |
| Apr 2026 | 41.8% | 42.4% | 5.5% | 3.7% | 1.6% | 2.9% | 0.74% | 1.6% |
| May 2026 | 41.3% | 40.4% | 6.3% | 4.5% | 1.8% | 2.7% | 1.2% | 1.8% |
| Jun 2026 | 36.5% | 45.2% | 6.9% | 4.9% | 2% | 2.4% | 1.1% | 1% |
| Jul 2026 | 37% | 44.6% | 6.9% | 4.7% | 2.4% | 2.4% | 1.1% | 0.84% |
| Aug 2026 | 41.6% | 40.5% | 6.2% | 4.5% | 2.7% | 2.2% | 1.5% | 0.77% |
| Sep 2026 | 43.2% | 42.6% | 5.4% | 3.1% | 2.4% | 1.5% | 1.3% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 5.9K | +20.1% | +1.6 points | |
| 2, held 2nd | 42.6% | 5.8K | +21.7% | +2.1 points | |
| 3, held 3rd | 5.4% | 740 | +1.4% | -0.8 points | |
| 4, held 4th | 3.1% | 420 | -20.8% | -1.4 points | |
| 5, held 5th | 2.4% | 320 | 0% | -0.4 points | |
| 6, held 6th | 1.5% | 210 | -19.2% | -0.7 points | |
| 7, held 7th | 1.3% | 180 | 0% | -0.2 points | |
| 8, held 8th | 0.52% | 70 | -22.2% | -0.3 points |
43.2%
Held 1st. 5.9K estimated branded searches, +20.1% vs prior month. Share +1.6 points.
2.
Rip Curl42.6%
Held 2nd. 5.8K estimated branded searches, +21.7% vs prior month. Share +2.1 points.
3.
O'Neill5.4%
Held 3rd. 740 estimated branded searches, +1.4% vs prior month. Share -0.8 points.
3.1%
Held 4th. 420 estimated branded searches, -20.8% vs prior month. Share -1.4 points.
5.
Roxy2.4%
Held 5th. 320 estimated branded searches, 0% vs prior month. Share -0.4 points.
1.5%
Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share -0.7 points.
7.
Cressi1.3%
Held 7th. 180 estimated branded searches, 0% vs prior month. Share -0.2 points.
8.
Xcel0.52%
Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share -0.3 points.
Which brand is most popular in search among wetsuit brands in New Zealand?
8 brands
In September 2026, Billabong was the most searched among wetsuit brands in New Zealand, with an estimated 5.9K branded searches, 43.2% of all searches for the eight we track. Rip Curl is in 2nd place, 0.6 percentage points behind at 42.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Billabong | 37.5% → 43.2% | 43.2%Sep 2026 | 35.1%Dec 2025 | 2nd → 1st |
| Rip Curl | 46% → 42.6% | 49.2%Dec 2025 | 40.4%May 2026 | 1st → 2nd |
| O'Neill | 4.8% → 5.4% | 6.9%Jul 2026 | 4%Nov 2025 | 3rd |
| Quiksilver | 4.6% → 3.1% | 4.9%Jun 2026 | 3.1%Sep 2026 | 4th |
| Roxy | 2.6% → 2.4% | 3.1%Nov 2025 | 1.6%Apr 2026 | 5th |
| Seventhwave | 2.1% → 1.5% | 2.9%Apr 2026 | 1.5%Sep 2026 | 6th |
| Cressi | 1.8% → 1.3% | 2.1%Jan 2026 | 0.74%Apr 2026 | 7th |
| Xcel | 0.59% → 0.52% | 1.8%May 2026 | 0.52%Sep 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in New Zealand increased from 37.5% to 43.2%.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in New Zealand decreased from 46% to 42.6%.
- Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in New Zealand increased from 4.8% to 5.4%.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in New Zealand decreased from 4.6% to 3.1%.
- Across the 12 months ending September 2026, Seventhwave’s share of searches among wetsuit brands in New Zealand decreased from 2.1% to 1.5%.
- Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in New Zealand decreased from 1.8% to 1.3%.
- Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in New Zealand peaked at 43.2% in September 2026 and was lowest at 35.1% in December 2025.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in New Zealand peaked at 49.2% in December 2025 and was lowest at 40.4% in May 2026.
- Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in New Zealand peaked at 6.9% in July 2026 and was lowest at 4% in November 2025.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 3.1% in September 2026.
- Across the 12 months ending September 2026, Roxy’s share of searches among wetsuit brands in New Zealand peaked at 3.1% in November 2025 and was lowest at 1.6% in April 2026.
- Across the 12 months ending September 2026, Seventhwave’s share of searches among wetsuit brands in New Zealand peaked at 2.9% in April 2026 and was lowest at 1.5% in September 2026.
- Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in New Zealand peaked at 2.1% in January 2026 and was lowest at 0.74% in April 2026.
- Across the 12 months ending September 2026, Xcel’s share of searches among wetsuit brands in New Zealand peaked at 1.8% in May 2026 and was lowest at 0.52% in September 2026.
- Across the 12 months ending September 2026, Billabong rose from 2nd to 1st among wetsuit brands in New Zealand.
- Across the 12 months ending September 2026, Rip Curl fell from 1st to 2nd among wetsuit brands in New Zealand.
- Across the 12 months ending September 2026, Roxy and Xcel held steady: their share of searches among wetsuit brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand wetsuit brands in September 2026?
8 changes
In September 2026, Rip Curl gained share of searches among wetsuit brands in New Zealand, from 40.5% to 42.6%.
In September 2026, Billabong gained share of searches among wetsuit brands in New Zealand, from 41.6% to 43.2%.
In September 2026, Quiksilver lost share of searches among wetsuit brands in New Zealand, from 4.5% to 3.1%.
In September 2026, O'Neill lost share of searches among wetsuit brands in New Zealand, from 6.2% to 5.4%.
In September 2026, Seventhwave lost share of searches among wetsuit brands in New Zealand, from 2.2% to 1.5%.
Xcel’s share of searches among wetsuit brands in New Zealand has lost ground for 3 months in a row, from 1% to 0.52% in September 2026.
Estimated monthly branded searches for Cressi in New Zealand fell 35.7% over 12 measured months, from 280 to 180 in September 2026.
Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
Compare popularity between leading brands
- Billabong vs Rip Curl: compare popularity
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- Rip Curl vs Quiksilver: compare popularity
- Rip Curl vs Roxy: compare popularity
- O'Neill vs Quiksilver: compare popularity
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- Compare any of these brands
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