How popular isBillabong?
In September 2026, people searched for Billabong by name about 6,480 times in New Zealand, a 6.4% increase from the previous year. These searches made up 43.2% of all New Zealand wetsuit brand searches, placing Billabong first out of eight brands. When we asked both ChatGPT and Google AI Overviews about wetsuit brands, Billabong appeared in two of the five answers and was the joint fourth most recommended of the eight.
Billabong is the most searched of 8 competitors and the joint fourth most recommended in AI answers.
BillabongShare of searches 43.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Rip CurlShare of searches 42.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
O'NeillShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
QuiksilverShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
RoxyShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top wetsuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Billabong was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Billabong is the joint fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rip Curl1st
- O'Neill2nd
Xcel3rd- Billabong4th
- Seventhwave4th
- Roxy6th
- Quiksilver7th
Cressi8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xcel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seventhwave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Billabong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quiksilver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cressi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about wetsuit brands
5 answers
Asked ChatGPT
“Which wetsuit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wetsuit brands in New Zealand?”
Asked ChatGPT
“What's the best wetsuit brand in New Zealand for cold water surfing?”
Searched Google, AI Overview
“women's wetsuit nz”
Searched Google, AI Overview
“wetsuit brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wetsuit brands compete with Billabong?
Share of searches by month for Billabong, Rip Curl, O'Neill, Quiksilver, Roxy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Billabong | Rip Curl | O'Neill | Quiksilver | Roxy | Seventhwave | Cressi | Xcel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 46% | 4.8% | 4.6% | 2.6% | 2.1% | 1.8% | 0.59% |
| Nov 2025 | 38.3% | 46.2% | 4% | 3.9% | 3.1% | 2.1% | 1.7% | 0.74% |
| Dec 2025 | 35.1% | 49.2% | 4.1% | 3.5% | 2.7% | 2.7% | 2% | 0.64% |
| Jan 2026 | 36.3% | 47.2% | 5% | 3.4% | 2.6% | 2.6% | 2.1% | 0.77% |
| Feb 2026 | 37.5% | 44.6% | 5.8% | 4.3% | 2.5% | 2.5% | 1.7% | 1.1% |
| Mar 2026 | 37.7% | 45.7% | 5.8% | 4.1% | 1.7% | 2.5% | 1.1% | 1.4% |
| Apr 2026 | 41.8% | 42.4% | 5.5% | 3.7% | 1.6% | 2.9% | 0.74% | 1.6% |
| May 2026 | 41.3% | 40.4% | 6.3% | 4.5% | 1.8% | 2.7% | 1.2% | 1.8% |
| Jun 2026 | 36.5% | 45.2% | 6.9% | 4.9% | 2% | 2.4% | 1.1% | 1% |
| Jul 2026 | 37% | 44.6% | 6.9% | 4.7% | 2.4% | 2.4% | 1.1% | 0.84% |
| Aug 2026 | 41.6% | 40.5% | 6.2% | 4.5% | 2.7% | 2.2% | 1.5% | 0.77% |
| Sep 2026 | 43.2% | 42.6% | 5.4% | 3.1% | 2.4% | 1.5% | 1.3% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 5.9K | +20.1% | +1.6 points | |
| 2, held 2nd | 42.6% | 5.8K | +21.7% | +2.1 points | |
| 3, held 3rd | 5.4% | 740 | +1.4% | -0.8 points | |
| 4, held 4th | 3.1% | 420 | -20.8% | -1.4 points | |
| 5, held 5th | 2.4% | 320 | 0% | -0.4 points | |
| 6, held 6th | 1.5% | 210 | -19.2% | -0.7 points | |
| 7, held 7th | 1.3% | 180 | 0% | -0.2 points | |
| 8, held 8th | 0.52% | 70 | -22.2% | -0.3 points |
43.2%
Held 1st. 5.9K estimated branded searches, +20.1% vs prior month. Share +1.6 points.
2.
Rip Curl42.6%
Held 2nd. 5.8K estimated branded searches, +21.7% vs prior month. Share +2.1 points.
3.
O'Neill5.4%
Held 3rd. 740 estimated branded searches, +1.4% vs prior month. Share -0.8 points.
3.1%
Held 4th. 420 estimated branded searches, -20.8% vs prior month. Share -1.4 points.
5.
Roxy2.4%
Held 5th. 320 estimated branded searches, 0% vs prior month. Share -0.4 points.
1.5%
Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share -0.7 points.
7.
Cressi1.3%
Held 7th. 180 estimated branded searches, 0% vs prior month. Share -0.2 points.
8.
Xcel0.52%
Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share -0.3 points.
Compare popularity between Billabong and its closest rivals
Every comparison with Billabong
13 comparisons
How has branded search demand for Billabong changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Billabong in New Zealand rose from 6.1K to 6.5K.
- Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in New Zealand increased from 37.5% to 43.2%.
- Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in New Zealand peaked at 43.2% in September 2026 and was lowest at 35.1% in December 2025.
- Across the 12 months ending September 2026, Billabong rose from 2nd to 1st among wetsuit brands in New Zealand.
How did search popularity change for New Zealand wetsuit brands in September 2026?
6 changes
In September 2026, Rip Curl gained share of searches among wetsuit brands in New Zealand, from 40.5% to 42.6%.
In September 2026, Billabong gained share of searches among wetsuit brands in New Zealand, from 41.6% to 43.2%.
In September 2026, Quiksilver lost share of searches among wetsuit brands in New Zealand, from 4.5% to 3.1%.
In September 2026, O'Neill lost share of searches among wetsuit brands in New Zealand, from 6.2% to 5.4%.
In September 2026, Seventhwave lost share of searches among wetsuit brands in New Zealand, from 2.2% to 1.5%.
Xcel’s share of searches among wetsuit brands in New Zealand has lost ground for 3 months in a row, from 1% to 0.52% in September 2026.
How are Billabong’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Billabong’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- billabong
- billabong backpacks
- billabong bathers
- billabong boardshorts
- billabong clothing
- billabong hat
- billabong hoodies
- billabong jackets
- billabong one piece
- billabong shorts
- billabong sundress
- billabong t shirt
- billabong wet suits
- shirt billabong
Do you work for Billabong? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Billabong compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Swim shorts brands | 3rd of 6 | 9.7% | Show ranking |
| Surf brands | 1st of 10 | 35.5% | Show ranking |
| Wetsuit brands | 1st of 8 | 43.2% | Shown above |
Is Billabong your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.