Billabong vs Roxy:Which is more popular?
In September 2026, Billabong had more branded searches than Roxy among wetsuit brands in New Zealand. Billabong had about 5,860 branded searches, while Roxy had 320. Billabong made up 43.2% of all wetsuit brand searches we track, and Roxy accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about wetsuit brands, Billabong appeared in two of the five answers and Roxy in one. Billabong was mentioned before Roxy in two out of three answers that named either.
Who do people search for more?
Billabong, about 18 searches for every 1 for Roxy
Who does AI mention more?
Billabong, mentioned in 2 of 5 answers, Roxy in 1
Who does AI recommend more?
Billabong, named ahead of Roxy in 2 of 3 answers
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Top wetsuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Billabong was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Roxy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Billabong was listed before Roxy in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rip Curl1st
O'Neill2nd
Xcel3rd- Billabong4th
- Seventhwave4th
Roxy6th
Quiksilver7th
Cressi8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xcel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seventhwave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Billabong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quiksilver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cressi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about wetsuit brands
5 answers
Asked ChatGPT
“Which wetsuit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wetsuit brands in New Zealand?”
Asked ChatGPT
“What's the best wetsuit brand in New Zealand for cold water surfing?”
Searched Google, AI Overview
“women's wetsuit nz”
Searched Google, AI Overview
“wetsuit brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Billabong or Roxy more popular in search?
This chart shows how often people search Google for Billabong and Roxy by name. Each line represents a brand's share of searches for all eight wetsuit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Billabong, Roxy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Billabong | Rip Curl | O'Neill | Quiksilver | Roxy | Seventhwave | Cressi | Xcel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 46% | 4.8% | 4.6% | 2.6% | 2.1% | 1.8% | 0.59% |
| Nov 2025 | 38.3% | 46.2% | 4% | 3.9% | 3.1% | 2.1% | 1.7% | 0.74% |
| Dec 2025 | 35.1% | 49.2% | 4.1% | 3.5% | 2.7% | 2.7% | 2% | 0.64% |
| Jan 2026 | 36.3% | 47.2% | 5% | 3.4% | 2.6% | 2.6% | 2.1% | 0.77% |
| Feb 2026 | 37.5% | 44.6% | 5.8% | 4.3% | 2.5% | 2.5% | 1.7% | 1.1% |
| Mar 2026 | 37.7% | 45.7% | 5.8% | 4.1% | 1.7% | 2.5% | 1.1% | 1.4% |
| Apr 2026 | 41.8% | 42.4% | 5.5% | 3.7% | 1.6% | 2.9% | 0.74% | 1.6% |
| May 2026 | 41.3% | 40.4% | 6.3% | 4.5% | 1.8% | 2.7% | 1.2% | 1.8% |
| Jun 2026 | 36.5% | 45.2% | 6.9% | 4.9% | 2% | 2.4% | 1.1% | 1% |
| Jul 2026 | 37% | 44.6% | 6.9% | 4.7% | 2.4% | 2.4% | 1.1% | 0.84% |
| Aug 2026 | 41.6% | 40.5% | 6.2% | 4.5% | 2.7% | 2.2% | 1.5% | 0.77% |
| Sep 2026 | 43.2% | 42.6% | 5.4% | 3.1% | 2.4% | 1.5% | 1.3% | 0.52% |
How has the Billabong and Roxy comparison changed over the last 12 months?
3 findings
- Billabong was ahead of Roxy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in New Zealand moved from 37.5% to 43.2%, and its estimated monthly branded searches moved from 5.7K to 5.9K.
- Across the 12 months ending September 2026, Roxy’s share of searches among wetsuit brands in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand wetsuit brands in September 2026?
2 changes
In September 2026, Billabong gained share of searches among wetsuit brands in New Zealand, from 41.6% to 43.2%.
Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Billabong’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wetsuit brands
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