Brandwave

How popular isRip Curl?

In September 2026, people searched for Rip Curl by name about 6,130 times in New Zealand, a 16.9% decrease from the previous year. These searches made up 42.6% of all New Zealand wetsuit brand searches, placing Rip Curl second out of eight brands. When we asked both ChatGPT and Google AI Overviews about wetsuit brands, Rip Curl appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Rip Curl is the second most searched of 8 competitors and the most recommended in AI answers.

  1. BillabongShare of searches 43.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Rip CurlShare of searches 42.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. O'NeillShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. QuiksilverShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. RoxyShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top wetsuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rip Curl appeared in all five answers. Rip Curl is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. O'Neill2nd
  3. Xcel3rd
  4. Billabong4th
  5. Seventhwave4th
  6. Roxy6th
  7. Quiksilver7th
  8. Cressi8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xcel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seventhwave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Billabong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quiksilver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cressi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about wetsuit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which wetsuit brands compete with Rip Curl?

Rip Curl against wetsuit brands in New Zealand, by month

Share of searches by month for Billabong, Rip Curl, O'Neill, Quiksilver, Roxy. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlO'NeillQuiksilverRoxySeventhwaveCressiXcel
Oct 202537.5%46%4.8%4.6%2.6%2.1%1.8%0.59%
Nov 202538.3%46.2%4%3.9%3.1%2.1%1.7%0.74%
Dec 202535.1%49.2%4.1%3.5%2.7%2.7%2%0.64%
Jan 202636.3%47.2%5%3.4%2.6%2.6%2.1%0.77%
Feb 202637.5%44.6%5.8%4.3%2.5%2.5%1.7%1.1%
Mar 202637.7%45.7%5.8%4.1%1.7%2.5%1.1%1.4%
Apr 202641.8%42.4%5.5%3.7%1.6%2.9%0.74%1.6%
May 202641.3%40.4%6.3%4.5%1.8%2.7%1.2%1.8%
Jun 202636.5%45.2%6.9%4.9%2%2.4%1.1%1%
Jul 202637%44.6%6.9%4.7%2.4%2.4%1.1%0.84%
Aug 202641.6%40.5%6.2%4.5%2.7%2.2%1.5%0.77%
Sep 202643.2%42.6%5.4%3.1%2.4%1.5%1.3%0.52%

  1. 1.Billabong

    43.2%

    Held 1st. 5.9K estimated branded searches, +20.1% vs prior month. Share +1.6 points.

  2. 2.Rip Curl

    42.6%

    Held 2nd. 5.8K estimated branded searches, +21.7% vs prior month. Share +2.1 points.

  3. 3.O'Neill

    5.4%

    Held 3rd. 740 estimated branded searches, +1.4% vs prior month. Share -0.8 points.

  4. 4.Quiksilver

    3.1%

    Held 4th. 420 estimated branded searches, -20.8% vs prior month. Share -1.4 points.

  5. 5.Roxy

    2.4%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Seventhwave

    1.5%

    Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share -0.7 points.

  7. 7.Cressi

    1.3%

    Held 7th. 180 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Xcel

    0.52%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share -0.3 points.

Compare popularity between Rip Curl and its closest rivals

Every comparison with Rip Curl

13 comparisons

How has branded search demand for Rip Curl changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rip Curl in New Zealand fell from 7.4K to 6.1K.
  • Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in New Zealand decreased from 46% to 42.6%.
  • Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in New Zealand peaked at 49.2% in December 2025 and was lowest at 40.4% in May 2026.
  • Across the 12 months ending September 2026, Rip Curl fell from 1st to 2nd among wetsuit brands in New Zealand.

How did search popularity change for New Zealand wetsuit brands in September 2026?

6 changes

  1. In September 2026, Rip Curl gained share of searches among wetsuit brands in New Zealand, from 40.5% to 42.6%.

  2. In September 2026, Billabong gained share of searches among wetsuit brands in New Zealand, from 41.6% to 43.2%.

  3. In September 2026, Quiksilver lost share of searches among wetsuit brands in New Zealand, from 4.5% to 3.1%.

  4. In September 2026, O'Neill lost share of searches among wetsuit brands in New Zealand, from 6.2% to 5.4%.

  5. In September 2026, Seventhwave lost share of searches among wetsuit brands in New Zealand, from 2.2% to 1.5%.

  6. Xcel’s share of searches among wetsuit brands in New Zealand has lost ground for 3 months in a row, from 1% to 0.52% in September 2026.

How are Rip Curl’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Rip Curl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rip curl
  • rip curl boardshorts
  • rip curl clothing
  • rip curl outlet
  • rip curl sale
  • rip curl shirts
  • rip curl swimwear
  • rip curl togs
  • rip curl wetsuit
  • ripcurl
  • ripcurl boardshorts
  • ripcurl clothing
  • ripcurl rashvest
  • ripcurl wetsuit

Do you work for Rip Curl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rip Curl compete?

Rip Curl is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Swim shorts brands4th of 69.6%Show ranking
Surf brands2nd of 1033.6%Show ranking
Wetsuit brands2nd of 842.6%Shown above
Creator with pink hair and a pink jacket

Is Rip Curl your brand?

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