Brandwave

Quiksilver vs Rip Curl:Which is more popular by branded search in New Zealand?

In August 2026, Rip Curl had more branded searches than Quiksilver among surf brands in New Zealand. Rip Curl was estimated to have 8K branded searches compared to Quiksilver’s 1.3K, and held a 34.8% Share of Search versus Quiksilver’s 5.6%.

Share of Search among surf brands in New Zealand in August 2026Which is more popular in search, Quiksilver or Rip Curl?
Quiksilver5.6%1.3K searches
vs
Rip Curl34.8%8K searches

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Which is more popular in search, Quiksilver or Rip Curl?

Compare the surf and beachwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Quiksilver and Rip Curl among surf brands in New Zealand, by month

Share of Search by month for Rip Curl, Quiksilver. The figures are in the table below the chart.

View monthly share of search table
MonthRip CurlBillabongVolcomRoxySalty CrewQuiksilverO'Neill
Oct 202539%27.5%7.1%7.1%10.9%6%2.6%
Nov 202537.1%27.6%5.1%9.2%12.4%6.3%2.4%
Dec 202540.7%26.1%5.5%6.8%12.9%5.3%2.7%
Jan 202640.7%28.3%6.4%7.6%8.3%5.6%3.1%
Feb 202638.4%28.5%7.1%6.6%8.6%6.8%4%
Mar 202639.3%27.4%8.6%5.8%8.7%6.4%3.7%
Apr 202635.8%31.4%9.4%6%7.9%6.1%3.5%
May 202633.8%28.5%10.6%6.8%9.8%6.7%3.9%
Jun 202635.8%24.6%11.1%8.7%8.4%7.7%3.6%
Jul 202635.7%25%12.1%8.6%8.5%6.5%3.6%
Aug 202634.8%28.9%11.1%8.5%8.2%5.6%3%
Sep 2026———————

How has the Quiksilver and Rip Curl comparison changed over the last 12 months?

  • Rip Curl was ahead of Quiksilver in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among surf brands in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 1.7K to 1.3K.
  • Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among surf brands in New Zealand moved from 39% to 34.8%, and its estimated monthly branded searches moved from 11K to 8K.

How did search popularity change for New Zealand surf brands in August 2026?

  1. In August 2026, Rip Curl lost estimated Share of Search among surf brands in New Zealand, from 35.7% to 34.8%.

  2. In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Quiksilver’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quiksilver

12 branded search terms

  • quiksilver
  • quiksilver apparel
  • quiksilver boardshorts
  • quiksilver clothing
  • quiksilver co nz
  • quiksilver hoody
  • quiksilver ladies
  • quiksilver near me
  • quiksilver new zealand
  • quiksilver nz
  • quiksilver online
  • quiksilver wetsuit

Rip Curl

24 branded search terms

  • mirage rip curl boardshorts
  • rip curl
  • rip curl boardshorts
  • rip curl clothing
  • rip curl f light
  • rip curl near me
  • rip curl nz
  • rip curl nz stores
  • rip curl outlet
  • rip curl sale
  • rip curl shirts
  • rip curl shop
  • rip curl swimwear
  • rip curl t shirts
  • rip curl togs
  • rip curl wetsuit
  • ripcurl
  • ripcurl australia
  • ripcurl boardshorts
  • ripcurl clothing
  • ripcurl co nz
  • ripcurl nz
  • ripcurl rashvest
  • ripcurl wetsuit

How the Brand Demand Index is measured

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