Patagonia vs Rip Curl:Which is more popular?
In September 2026, Patagonia had more branded searches than Rip Curl among swim shorts brands in New Zealand. Patagonia had about 14,800 branded searches, while Rip Curl had 5,780. Patagonia made up 24.6% of all swim shorts brand searches we track, and Rip Curl accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about swim shorts brands, Rip Curl appeared in four of the five answers and Patagonia in three. Rip Curl was mentioned before Patagonia in every answer.
Who do people search for more?
Patagonia, about 3 searches for every 1 for Rip Curl
Who does AI mention more?
Rip Curl, mentioned in 4 of 5 answers, Patagonia in 3
Who does AI recommend more?
Rip Curl, named ahead of Patagonia in every answer
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Top swim shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rip Curl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rip Curl was listed before Patagonia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Billabong4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Rip Curl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AS Colour2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swim shorts brands
5 answers
Asked ChatGPT
“Which swim shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best swim shorts brands in New Zealand?”
Asked ChatGPT
“What's the best swim shorts brand in New Zealand for the beach?”
Searched Google, AI Overview
“mens swim shorts”
Searched Google, AI Overview
“best swim shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Patagonia or Rip Curl more popular in search?
This chart shows how often people search Google for Patagonia and Rip Curl by name. Each line represents a brand's share of searches for all six swim shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for Patagonia, Rip Curl. The figures are in the table below the chart.
View monthly share of searches table
| Month | AS Colour | Patagonia | Billabong | Rip Curl | Quiksilver | Roxy |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 8.3% | 10.2% | 1% | 0.56% |
| Nov 2025 | 60.7% | 18.2% | 8.8% | 10.6% | 0.9% | 0.72% |
| Dec 2025 | 56.7% | 20.7% | 8.7% | 12.2% | 0.88% | 0.68% |
| Jan 2026 | 46.2% | 31% | 9.2% | 12% | 0.87% | 0.67% |
| Feb 2026 | 52.8% | 28.9% | 7.7% | 9.2% | 0.88% | 0.51% |
| Mar 2026 | 58% | 25.9% | 6.8% | 8.2% | 0.73% | 0.3% |
| Apr 2026 | 54.2% | 29.7% | 7.6% | 7.7% | 0.67% | 0.28% |
| May 2026 | 58.8% | 26.3% | 7% | 6.9% | 0.76% | 0.3% |
| Jun 2026 | 59.6% | 26.6% | 5.7% | 7.1% | 0.76% | 0.31% |
| Jul 2026 | 54.5% | 29.8% | 6.5% | 7.9% | 0.82% | 0.43% |
| Aug 2026 | 55.3% | 30.3% | 6.7% | 6.5% | 0.72% | 0.44% |
| Sep 2026 | 54.9% | 24.6% | 9.7% | 9.6% | 0.7% | 0.53% |
How has the Patagonia and Rip Curl comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Rip Curl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands in New Zealand moved from 21.4% to 24.6%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among swim shorts brands in New Zealand moved from 10.2% to 9.6%, and its estimated monthly branded searches moved from 7K to 5.8K.
How did search popularity change for New Zealand swim shorts brands in September 2026?
2 changes
In September 2026, Rip Curl gained share of searches among swim shorts brands in New Zealand, from 6.5% to 9.6%.
In September 2026, Patagonia lost share of searches among swim shorts brands in New Zealand, from 30.3% to 24.6%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Patagonia’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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